DealerElite's own Chris Saraceno reports back to Mike…

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.

First, dealers should determine what their campaign sets out to…

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…

Recently I requested a room for a monthly follow up visit and was told no rooms were available for the entire stay. Then I went to a competitor and they were similar quality and more centrally located for my monthly three day visits. The new place I stay every month now gets about three hundred a month additional revenue. I wonder how many service and parts customers are thrown away because when they call they are told no. Instead of no why not state “I’ll do my best” or “At least we will…

I am giving away over $25,000 of my training materials.

1st place $10,000

2d Place   $5,000

3rd Place- Set of Steak Knives

There is one other way to win the 10k (see end)

Don't be ignore this, get involved and WIN this thing. By creating simple 20 second testimonial videos on any of my products you can easily accumulate enough points to win!

Contest ends after Super Bowl. With just 4 of the 'right' videos you could get yourself in 1st place immediately.…

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a "network of…

Twitter is for Social Use. Mobile Marketing Is for Business...…

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview…

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA^® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

I have been around for a day or two.  This car biz is really in my blood.  Started when I was a kid, really.  Back in the day when you could tell what year and model an automobile was by looking at the tail lamps at night.  (A game I played with my Dad in the 60's)

Increase marketing effectiveness 200% to 800% without spending any extra money. And measure effectiveness of this program in hours after launch. That is why I am stunned.  I thought I had seen just about…

http;//www.dealeretraining.com

http://dealeretraining.tumblr.com

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of motivation, or simply way too many…

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

I am optimistic and confident in all that I do. I affirm only the best for myself and others. I am the creator of my life and my world. I meet daily challenges gracefully and with complete confidence. I fill my mind with positive, nurturing, and healing thoughts.

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…

David J. Heins…