Featured Blog Posts – April 2015 Archive (40)

It's All About the ROI

 

Every now and then I find the automotive digital marketing controversies and handwringing on sites like LinkedIn, DealerElite.net and others to be both humorous and disturbing.

Humorous, because it’s really not all that complicated (yet some people insist on adding drama to everything); and disturbing, because no matter what the issue, the bad advice always seems to outweigh the good. (Usually because those creating the…

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Added by Steve Stauning on April 30, 2015 at 2:30pm — No Comments

#1 Opportunity In The World

Is there gold here to be mined, or is it just worthless rock?  Are we mining something of value or should we blow up the minefield?

Automotive News April 13, 2015 article…

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Added by Tom Wiegand on April 30, 2015 at 1:42pm — No Comments

There Is Good Failure and There Is Bad Failure

This was originally posted on the NCM Institute Up to Speed blog.

failure and success

I think we have all heard that we can’t even fail unless we try. In every class we conduct at the NCM Institute, we begin by focusing on accountability, management, and…

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Added by Robin Cunnigham on April 29, 2015 at 8:11pm — 2 Comments

Boost Women's Confidence to Boost Your Sales

The Good News? Women account for 50% of car purchases, and influence more than 80% of the deals.

The Downside? One in three women report feeling apprehensive or overwhelmed when they shop and buy a car. Only 38% of women feel confident about the process.

Women have different buying criteria and behaviors than men. Women rank trust…

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Added by Anne Fleming on April 29, 2015 at 1:45pm — 6 Comments

The Importance of Building an Email List

The Importance of Building an Email List

If you are business owner, then you know that the number one thing required for a successful…

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Added by JB Floyd on April 27, 2015 at 7:30am — No Comments

Auto Dealer Risk Management: Negotiating Dealer-Lender Agreement Terms

Car sales are booming and lenders are clamoring for indirect financing business. Now is a good time to dust off and review your Dealer Agreement (a/k/a lender master financing agreements) with your lenders, particularly the warranty, indemnification and repurchase provisions. Dealerships can, and should, review the terms of their Dealer…

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Added by Greg Johnson on April 24, 2015 at 4:00pm — No Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team reports on data trends straight from the auction lanes that may be showing signs of a tired tax season. Comments from the lanes and data show that used…

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Added by Black Book on April 22, 2015 at 12:30pm — No Comments

Women Auto Know

     Motor Matters introduces an engaging, easy-to-read article series geared to women car consumers called, "Women Auto Know."

     Interested in featuring this content on your dealer web site or newsletter?…

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Added by Connie Keane on April 22, 2015 at 12:00pm — No Comments

Twitter Can Be Used For Business Branding?

Twitter Can Be Used For Business Branding?

Twitter is a social networking and micro-blogging service that has about 248 million active users as of 2014.  When using this program, people send short…

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Added by JB Floyd on April 22, 2015 at 7:30am — No Comments

The Recall Crisis: To a Scared Customer, an Apology can go a Long Way

For many consumers, cars are a necessity. They rely on them to get to work so that they can feed their family. They take their children to soccer practice and their spouses out for nights on the town. Throw in an occasional long-distance road trip to visit a relative or take a vacation, and it’s easy to see how much consumers rely on them. Manufacturers integrate safety messages into their branding. The government tests the vehicles. Consumer agencies review them. And consumers use this data…

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Added by Chris Miller on April 20, 2015 at 12:07pm — 2 Comments

Is It Time To Break The Mold?

Breaking routines can be difficult but change can yield long term results. On this week's Hard Facts, Samantha explains why pressing the time clock should not always be priority.

Added by Paul Potratz on April 17, 2015 at 3:16pm — No Comments

Example Of Car Dealership's Value Package Proposition (Why Buy From Us)

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Here is an example of a Dealership's Value Package Proposition (Why Buy From Us). It is essential that a dealership clearly articulate "WHY" someone should buy from their store. Price is PNLY relevant with the absence of value.

Dealer Synergy's Video Production team created RK's VPP.

Added by Sean V. Bradley on April 17, 2015 at 8:00am — 1 Comment

Why did Apple adopt 360º views for their new Watch?

Finally, the long-awaited Apple Watch is available for preorder with initial deliveries on April 24th. Interestingly, for the first time, Apple has chosen to display their new products with stunning 360º displays. …

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Added by Devin Daly on April 16, 2015 at 1:01pm — No Comments

Do You Have To Outrun the Grizzly Bear?

There’s an old story about two close friends who every weekend used to go out into the mountains near where they lived and hike trails and paths that weaved through the forest on the sides of the mountains.  They had done this for many years and it was a part of the week that they both looked forward to with great anticipation.  It was a great time for camaraderie and exercise, and an important part of their health regimen for staying in shape.

 One day,…

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Added by David Lewis on April 16, 2015 at 10:13am — No Comments

5 Simple Rules… for Eliminating Skating Forever

If the only place you’ve ever worked is for one of America’s car dealerships, then you may not be aware that other industries don’t reward those who steal from their coworkers. Only dealership employees enjoy the added perk of being rewarded for cheating each other at will.

We call it skating; and it works like this:

A prospect I assisted a few days ago (and properly entered into the CRM) arrives at the dealership while I’m at lunch. He asks for me, though one of my…

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Added by Steve Stauning on April 16, 2015 at 8:30am — 8 Comments

Amazon Enters the Auto Repair Business… Sort Of

At the end of March, Amazon announced the launch of what they’re calling “Amazon Home Services.” This new service by Amazon enables customers to order services for their homes without the inconvenience of having to search for these service providers, obtain references and obtain pricing. Services range from television installation, painting contractors, electrical work and……

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Added by Richard Holland on April 16, 2015 at 8:18am — No Comments

Extended Market Strength With Smaller Cars Strength

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editorial team identifies a continuation of strength, particularly for smaller car segments. Compact Cars (+0.52%), Entry-Level Cars (+0.45%) and Entry Mid-Size Cars (+0.15%)…

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Added by Black Book on April 15, 2015 at 12:04pm — No Comments

Are you developing your team?

Make them important

 

Many managers make the mistake of thinking that they need to personally perform any task that is considered important. Some actually consider this a form of job security to be the only person able to perform an important task. In fact I believe it's exactly the…

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Added by Rob Gehring on April 15, 2015 at 9:24am — No Comments

How To Persuade More Customers

How To Persuade More Customers

So you’re a salesperson in the car industry… You sell cars for a living… You sell…



But have you ever thought to look at the definition of the word “selling”?



Selling is defined as “to persuade someone of the merits of your product or service”.
Persuading is the art of influence! And that’s what we are to do…
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Added by Dave Benson on April 15, 2015 at 12:00am — No Comments

Don't Make This Marketing Mistake

On this week's Think Tank Tuesday:

  • What colors convert at the highest rates?
  • Which terms don't make sense to consumers?
  • Will using a buy price convert better than using a monthly payment? 

Added by Paul Potratz on April 14, 2015 at 4:58pm — No Comments

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