The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

Most consumers do still participate in their ‘favorite’ loyalty programs, and for many businesses, it’s a…

By Eduardo Aragon

Sales Pros: If you’re not selling at least 2-6 cars off Facebook a month, you’re doing it wrong.

Dealerships: Suppose you have 10 people on your floor and they sell 2-6 cars extra, each – Facebook is time…

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…

I Don’t Get No Respect



The comedian Rodney Dangerfield used this line often in his monologue getting untold millions of people to laugh. It’s much more serious when it gets down to our dealerships.…

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.

Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be…

If you have made the decision to buy a used car, there are a number of places you can start searching. These include private sellers, used car dealerships or car auction showrooms and websites. There are advantages and disadvantages to each of these, but a dealership is often considered the safest way to buy a used car.

Dealers in used cars also come in different formats, such as franchised dealerships that sell used and new cars, independent used car dealers and car supermarkets.…

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.

Comment below for future Think Tank Tuesday ideas!…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t aware that their vehicle needs…

Albany, N.Y. – April 19th, 2016 – Auto/Mate Dealership Systems announced today that it has received a "Top Workplaces" award from the Albany Times-Union for the fifth consecutive year. Auto/Mate ranked as a "Top Workplace" in the mid-size business…

I’m sitting at the Cleveland Airport waiting on my flight back home to Tampa after wrapping up multiple presentations in this wonderful city.  The downtown resurgence is strong and everywhere we went the people were friendly.  We took time out for the Rock & Roll Hall of Fame - Between my flashbacks to the 60's I remained lucid enough to get some inspiration from the memorabilia record cover on the left and drew a comparison with where our team is today with our video…

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

...the 930 had “turbo lag as long as a coffee break. Mash the throttle at 3000 rpm, and the boost gauge plays dead until the tach reaches 4000.” - Car and Driver

During the dark ages of the auto industry in the 1970’s, emissions regulations and an epic disregard for quality automotive products…

How do your customers engage with your website? How do you get them on the path to conversion? It's much more than just page views and time-on-site.

If you plan on getting the most out of your website, this week's ‪Hard Facts is for you. Samantha will teach you how…

Chris Saraceno, co-founder of DealerElite and partner of the Kelly Auto Group, shares with us his "theory of fives," http://goo.gl/7S3wbv

When your corporate DNA is healthy, every component of your business moves forward in harmony.

Check out my article on…

The growing importance of video as a way to engage customers is difficult to deny. According to a think with Google report, video walkthroughs are one of the top three types of content that car shoppers like to watch.

When most auto marketers think of video walkthroughs, they think of a professionally produced video that can be displayed on their website and sent in…

Are You Overwhelmed?



Life in the dealership world is hectic and many times overwhelming for the staff. The emotion of this weighs heavily on the individual with the effects going well beyond the job and into family life.…