April 2017 Blog Posts (72)

Congrats You Opened A Dealership Now What?



Congrats You Opened A Dealership Now What? 

To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to seeing how a dealership operates. I was fortunate to sell…

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Added by Stan Sher on April 11, 2017 at 2:48am — No Comments

Times Union Names Auto/Mate a Winner of the New York Capital Region 2017 Top Workplaces Award

Auto/Mate Grabs Top Spot in Medium-Sized Companies Category

Albany, NY – April 10th, 2017 – Auto/Mate Dealership Systems announced today that it has been awarded a 2017 Top Workplaces honor by the…

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Added by Mike Esposito on April 10, 2017 at 10:05am — No Comments

Essay sample

In Writingcube we produce a lot of amazing content. To assure you in this our writers prepared nice essay example:

The Reformation From The Chapel Of England

On October 31, 1517, Martin Luther required a stand from the Chapel of England. He was troubled incidentally the places of worship were embezzling money in the people. The pope and priest grew to become wealthy and resided inside a existence of enjoyment…

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Added by Madlen Geraskin on April 10, 2017 at 9:30am — No Comments

NAFTA, Donald Trump & the Chicken Tax: History has come home to Roost!

The election of Donald Trump has created a mixture of hope and trepidation amongst dealers, automotive manufacturers, parts suppliers, and in the whole automotive ecosystem in general. 

Will the Trump administration lower taxes, deregulate the industry and usher in an economic boom time? Or, will the auto industry be subject to massive upheavals in terms of its…

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Added by Josh Blick on April 10, 2017 at 8:40am — No Comments

How YouTube TV Can Skyrocket Your Dealership

Chalk this up as a win! YouTube TV has finally been released. It's something you may have heard about for a while, and now you can see it in action in California, New York, and Philly. But why is it so important for your dealership? Your YouTube ads will play on TV! 

Interesting, right?

Watch this episode of Hard Facts for more info.…

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Added by Paul Potratz on April 7, 2017 at 5:23pm — No Comments

[Case Study] How Incentive Website Technology Made Sun Toyota’s Conversions Increase 57%

With new management, Sun Toyota has undergone a serious digital facelift. Thanks to the high-impact digital efforts, Sun Toyota has increased conversions 57%, shown appointments 48%, and increased actual delivered sales year over year 39%.…

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Added by Marissa Marazzi on April 7, 2017 at 4:30pm — No Comments

The "Art" of Voicemail by Richard Keeney

With email and texting being the dominant forms of communication these days, we must remember that a good old fashioned phone conversation can be much more effective, helpful and personal.

Some on your staff may suffer from being a bit phone-shy, but in an industry dependent on following up on sold and non-sold customers, preparation is…

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Added by Richard Keeney on April 7, 2017 at 3:30pm — No Comments

Get Mentally "Fixed" Before Serving the Proposal by Richard Keeney

Sometimes it may feel like an uphill battle to even the strongest of salespeople when customers bestow their unrealistic expectations, desires, and constant objections during the vehicle sales process. Once it's time to make the math work and a proposal is issued from the desk manager, often a salesperson's energy and enthusiasm is zapped.

It's at this…

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Added by Richard Keeney on April 7, 2017 at 3:21pm — No Comments

Top 3 Factors Women Consider When Purchasing a Vehicle by David Martin

With women buying over 50% of the cars sold in America and influencing 85% of vehicle purchases, auto sales strategies should include certain factors that may contribute to why women choose to purchase from a particular…

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Added by Richard Keeney on April 7, 2017 at 2:51pm — No Comments

Calling ALL Mitsubishi Dealers





We just finished up a Staffed Event sale with a HUGE Mitsubishi dealership in North Carolina where we did 407K, and pushed 97 units out the door. I get it, many of you are looking at this and thinking this is BS, not real numbers. But it is! I'll be happy to share the Manager's name and contact info if you're interested. We are replicating this model all…

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Added by Joe Cox on April 7, 2017 at 12:02pm — No Comments

Is a Reasonable Consumer Expectation Too Much to Ask?



Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples and conduct a multitude of tests. As a patient, it…

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Added by Chris Miller on April 7, 2017 at 9:30am — No Comments

Dear Paid Search, the Party is over

Dealers have leveraged paid search for years – and some spend significant budgets on it. However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.

I’d like to explain a few things and share some best practices I have learned over the years about how…

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Added by Steve White on April 7, 2017 at 9:30am — No Comments

BLACK BOOK DEPRECIATION REPORT SHOWS CONTINUED IMPROVEMENT IN VEHICLE RETENTION VALUES

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -0.6% in March. Cars overall saw depreciation of –0.3% versus trucks, which saw –0.8% depreciation. All vehicles are averaging a 12-month depreciation change of –17.9%.

In March, four vehicles including Compact Cars, Sporty Cars, Compact Vans and Full Size Vans, increased in value. Out of those vehicles, Compact Vans preformed the best, increasing by +2.1% in value. Vehicles in…

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Added by Black Book on April 6, 2017 at 11:18am — No Comments

Clarivoy Hires Dealer.com’s Benjamin M. Hadley as Vice President of Strategy

Columbus, OH (April 5, 2017)Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced it has hired Benjamin M. Hadley, formerly Senior Sales Director at Dealer.com, as Vice President of Strategy. In his new role Hadley will be responsible for account growth and extension sales, facilitating…

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Added by Steve White on April 6, 2017 at 10:16am — No Comments

Hiring - Immediate need for a full time tech experienced in all phases of RV repair

Will provide training for the right person, relocation draw when you arrive, just as I did 6 weeks ago.  Under new ownership, about to launch new website, desperately in need of a full time tech to open the bottleneck in our service department. Our 40 years old parts and service clientele in Kingman AZ, a major hub between LA, Phoenix, Vegas with 40 percent of our population full timers and snowbirds.  The climate is great here and the new owner is a stand-up guy - we need a good man…

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Added by Israeli rothman on April 6, 2017 at 5:40am — No Comments

Women’s #1 Digital Destination is Your Website | 7 Ways to Engage

An estimated 8.2 million new cars will be bought by women this year. It is critical that dealers’ websites cater to this substantial segment of the market.

The good news? The #1 digital resource women report using first is their local dealership’s website. In our 2017 US Women’s Car Dealership Report, 76.3% of women said it was “helpful or…

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Added by Anne Fleming on April 5, 2017 at 4:20pm — No Comments

Reviver Appoints Allan Cooper as Chief Strategy Officer

Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate 

San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with…

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Added by Crystal Hartwell on April 5, 2017 at 12:29pm — No Comments

Speaking the Same Language

This morning at breakfast I noticed a group of three individuals at the table next to me were speaking French. I naturally wondered what brought them to the United States and the town I was staying in however, that didn’t matter. It did intrigue me however, after a little thought I couldn’t understand a word…

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Added by Rob Gehring on April 5, 2017 at 10:00am — 1 Comment

Presidential election provides insights to more effective car selling

Technology Alone Isn't the Holy Grail


Donald Trump’s election proves that state-of-the-art technology, by itself, doesn’t provide all the correct answers. Based on the vote totals, the highly sophisticated, technology-driven polls missed the mark. In that same vein, relying on technology alone to sell cars isn’t the holy grail that some make it out to be.…
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Added by Scott Bergeron on April 5, 2017 at 7:51am — No Comments

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive

Chatbots are Here, They’re Necessary, and They’re Surprisingly Inexpensive …oh, and for car dealers, chatbots are moving metal!

Time for some quick level-setting with the car dealer readers out there:

  1. Facebook is not going away;
  2. Most of your customers are already there;
  3. Your kitten pictures and inventory vomits aren’t being read; and
  4. Facebook Ads work, but you need to start communicating with these prospects!

Because…

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Added by Steve Stauning on April 4, 2017 at 6:59pm — 2 Comments

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