April 2020 Blog Posts (62)

The Kerrigan Index Drops to 2012 Levels as Auto Retailers Underperform in Wake of COVID-19

Crisis triggers a 47.9% decline from 52-week high in December; Kerrigan Advisors release additional insights into automotive retail ramifications

Irvine, CA – March 26, 2020 – Kerrigan Advisors, in the wake of the global economic shock caused by the coronavirus disease (COVID-19), has released The Kerrigan Index™ as of March 31, 2020, which is comprised of the seven publicly-traded auto retailers. When taken in context with…

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Added by Crystal Hartwell on April 1, 2020 at 10:55am — No Comments

3 Digital Retailing Mistakes that Cost You Customers

Various industry studies show over 80 percent of customers want to start the car buying process online. So, it makes sense that more dealerships are implementing digital retailing tools.

Today’s customers expect an Amazon-like online shopping experience that is connected, seamless and easy. If your digital retailing tools and process don’t deliver, customers will choose another dealership that can accommodate their needs.

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Added by Bill Wittenmyer on April 1, 2020 at 10:32am — No Comments

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