People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find "the edge of the algorithm" or any practices that are manipulative because of the risk these tactics carry, but the search engines continue to have many limitations on what they can do, and how they interpret what they see.
Therefore it is prudent…Continue
Added by MANNY LUNA on May 3, 2011 at 1:26am — No Comments
Added by Keith Shetterly on May 2, 2011 at 7:15pm — No Comments
F&I Compliance always gets attention in a dealership but making sure you also are in compliance with the numerous human resources, safety and enviromental regulations is equally important. There are no less than ten federal laws and regulations that impact hiring (not to mention state laws) and that is only the start. The federal Department of Labor (including OSHA and the…Continue
It’s good to be nice. Nice works, especially with women.
Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.
Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…Continue
Added by Delia Passi on May 2, 2011 at 5:54pm — No Comments
Google doesn't always get things right the first time but eventually they do listen to their user community.
One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.
This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. It…Continue
Added by Brian Pasch on May 2, 2011 at 3:26pm — No Comments
Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net, reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…Continue
Added by Philip Zelinger on May 2, 2011 at 1:51pm — No Comments
Added by Ronda Lewis on May 2, 2011 at 1:30pm — No Comments
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
When you consider what the average monthly operations and…
Added by Brian Pasch on May 2, 2011 at 1:00pm — No Comments
Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the Mercedes-Benz Pre-Owned Profit Improvement Program under the guidance of NCM…Continue
Added by sara callahan on May 2, 2011 at 11:24am — No Comments
All the Lot’s a Stage
All the lot’s a stage and the men and women merely the players:
There’s nothing like butchering some Shakespeare to make a point, huh? Not bad for a car-guy. In the excerpt from “As You Like It” Shakespeare breaks down the seven “roles” people play through their lives. Let’s take a look at them and compare them to the life of a car-guy.
The Infant: mewing and…Continue
Added by MANNY LUNA on May 1, 2011 at 2:30pm — No Comments
Release The Past
You can't change what happened in the past,
but you have choice over how you live NOW
Added by Jack Higginbotham on May 1, 2011 at 12:00pm — No Comments
This week a wonderful thing happened. I got to see real salesmanship in action.
Here’s the set-up: I only mystery shop Ford dealers, and I almost always mystery shop for an F-150. But this week I got the wild urge to do something different. I had two stores to shop so I sent the same request to both: the female shopper clicked the “Get Info” button on a specific 2012 Ford Focus in the dealer’s inventory and, in the Comments/Questions box, wrote “Does this one have a…
Added by Trace Ordiway on May 1, 2011 at 10:19am — No Comments