May 2013 Blog Posts (136)

The Longer You’re Married, the Harder You Have to Work

Creating a loyal customer is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made. Loyalty in the automotive world is something that everyone battles from the OEM level to the dealership. Did you know, however, that the longer you’ve had a customer the harder it is to keep them?

 

Logic…

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Added by Mike Gorun on May 28, 2013 at 9:27am — No Comments

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…

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Added by JD Rucker on May 28, 2013 at 9:00am — No Comments

Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup for sales people to enter an UP and follow up with sold/unsold…

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Added by Stan Sher on May 28, 2013 at 3:16am — 7 Comments

BDC, Call Center...BS...Call It What It Is!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?”on autonews.com. I got the article from Andy Warner on twitter. This article highlights dealers that…

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Added by Larry Bruce on May 27, 2013 at 7:30pm — 65 Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by JD Rucker on May 27, 2013 at 9:00am — No Comments

Google Voice Increases Internet Lead Connection Rate

Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone and the dealer did not want to do that.  I had to come up with…

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Added by Stan Sher on May 27, 2013 at 2:38am — 3 Comments

Manage Your Inventory Feeds (Cars.com and others)

There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am seeing dealers cancel cars.com left and right while others just…

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Added by Stan Sher on May 27, 2013 at 1:41am — 5 Comments

Why Should Car Dealerships Train? - Automotive Sales - Car Sales



http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car…

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Added by Sean V. Bradley on May 26, 2013 at 7:57pm — No Comments

VIDEO SEO SPANISH MARKETING- "Google US Hispanic Marketing Forum Event Sizzle Reel"

Advertisers Must Pay Attention to Hispanic Consumers as Rising Trendsetters in 2013…

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Added by MANNY LUNA on May 26, 2013 at 5:30pm — 1 Comment

What’s important in a Presentation – Peaks and Endings

I can relate to this as I had a colonoscopy in Bogota, Colombia and did not realize that I was not going to get anesthesia of any kind. I almost got up and left but I had been ill for 4 months so went through with it----------OOOOOUCH!

Two patients…

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Added by Bill Cosgrove on May 26, 2013 at 11:30am — No Comments

5 Signs that Your Facebook Page Sucks

Don't Suck

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…

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Added by JD Rucker on May 26, 2013 at 9:00am — No Comments

Appreciation Comes With Blue Koozies

This is an actual email I received from a customer:

 

“I have been looking for a truck for a while now and happened by your lot at about 5 PM today to see if you had what I wanted. I drove through slowly, looking at both new and used. One of your salespeople - a lady - smelled blood in the water and started following my car on foot as I drove around.…

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Added by Marsh Buice on May 26, 2013 at 1:00am — No Comments

Must See. Car Business Treasure

Hi Guys...I ran across this today, and it so much speaks to us in the business we're in, I just had to share it with you all.  It's just…

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Added by Mr. Natural on May 25, 2013 at 4:30pm — No Comments

What do Abandoned Facebook Pages Say About Your Business?

Ghost Towns

In many ways, Facebook has lost some of its luster as a business tool. It isn't that it's not possible to properly market a business on the platform. It's that the complexity of the EdgeRank algorithm mixed with the touchiness of the advertising formats has many turning autopilot onto their pages instead of investing time or money into them.

They just weren't seeing a return on investment…

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Added by Louie Baur on May 25, 2013 at 12:30pm — No Comments

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…

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Added by JD Rucker on May 25, 2013 at 9:00am — No Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

Irrelevant Giveaways Facebook

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You…

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Added by JD Rucker on May 24, 2013 at 9:00am — No Comments

AFTER THE BAD MEDICINE- WILL YOU BE READY FOR THE TOUGH MEDICINE?

If you the Dealer think you could or should be doing better, you need an experienced independent Consultant.

If you the Marketing Company are putting your reputation on the line and driving traffic to a Dealer…

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Added by Bill Cosgrove on May 23, 2013 at 2:30pm — No Comments

May's Fixed Performance Newsletter

MAXIMIZING SHOP PRODUCTION    May 2013                       

 

       In this issue

 

  • The Cost of Reporting
  • Measuring Efficiency
  • Measuring Proficiency
  • Structuring Incentives
  • Taking Advantage of the…
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Added by Rob Gehring on May 23, 2013 at 9:37am — No Comments

If Your Friends Jumped Off a Bridge...

If your friends jumped off a bridge, would you as well? Is that what your mother always asked you growing up? When caught making a mistake or doing wrong, children will always look to point the finger elsewhere. They’ll blame it on a friend, a neighbor, a bully, or an instigator. They were just following someone else’s lead… even if they knew it was wrong. That’s their excuse.…

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Added by Joe Webb on May 23, 2013 at 9:10am — No Comments

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…

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Added by JD Rucker on May 23, 2013 at 9:00am — No Comments

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