May 2014 Blog Posts (131)

Concerned

I hit all of my closing ratio targets for all of my stores, which is how I get paid. Great month, so why am I nervous?

Maybe it has something to do with the fact that I work in an area where TrueCar has a contract with every high-volume dealer for every franchise, and that TrueCar has been supplying more and more quality leads to our dealer group over the last several months. For April, they were nearly TIED with our own website for deals.

SEO, SEM, lead process, remarketing,…

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Added by James Bunting on May 3, 2014 at 2:51pm — No Comments

Knowledge Plus Action equals Power.

You have heard it before and you know it’s true; knowledge plus action equals power.  Your knowledge is based on your expertise on your product offering, needs analysis and the ability to offer solutions.

Competence comes from knowledge and the route of knowledge is grounded in continuous education. …

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Added by Joe Clementi on May 3, 2014 at 12:24pm — No Comments

$900 Raised for March for Babies Walk by Admiral Nissan

The Admiral Auto Group Raises over $900 for March for Babies!

For the 2nd year, a team of Admiral employees, friends and their families participated in the March for Babies walk which took place on April 27th at the Ocean City Boardwalk. Thanks to the The Admiral Auto Group including…

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Added by Jonathan Morales on May 3, 2014 at 9:30am — No Comments

Sean Stapleton, Vice President of Sales at VinSolutions to Speak at the 16th Digital Dealer Conference and Exposition

Stapleton's session, entitled "The Evolution of Automotive Tool Sets" will focus on how dealers can use the latest tools and technology to reach and influence car buyers.

"Sean's expertise and knowledge in consumer behavior, marketing and retention, and leveraging automotive CRM best practices will provide dealers with actionable learnings they can immediately take back to their stores," says Brian Skutta, vice president and general manager of…

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Added by Joseph Little on May 2, 2014 at 12:39pm — No Comments

How Facebook Newswire Could Transform Your Content Marketing

Last Thursday, Facebook launched Facebook Newswire. In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to its community. This service is designed to identify hot news topics and articles. It does this…

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Added by sara callahan on May 2, 2014 at 9:10am — No Comments

Are you ready for the real-time shopper?

Is your dealership ready for the real-time shopper? With competition heating up in the auto industry, car dealerships need to shift mobile marketing into overdrive to enable a new, highly effective target and real-time approach to customers. As shoppers shift freely between devices, your dealership’s online presence must adapt.

Major online vehicle shopping sites are seeing the effects of the change firsthand. According to DealerRefresh, almost 50% of the 30 million…

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Added by Steve Conner @SteveConnerSC on May 2, 2014 at 8:30am — No Comments

10 Tips To Make Your Automotive Website Cutover Successful

changed-websites

By Brian Pasch



There is much misinformation about changing website platforms, and if you plan properly, the transition can go very smoothly. The key is to get all the parties together to discuss integration to your dealership's DMS, inventory management tools, CRM platform, advertising…

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Added by Brian Pasch on May 1, 2014 at 10:00pm — No Comments

Strong Automotive Merchandising Review

Has anyone heard of Strong Automotive Merchandising?  My General Manager signed up with them for an e-mail campaign and they are claiming they sold 42 cars for us over the last two months--- that in mind, our monthly sales have stayed steady, not increased.  In addition, they have directed a whopping 3,000 new visitors to our website with 0 conversions.  It sounds like malarkey to me and I don't buy into it.  Just wanted to see if anyone else had experience with this company.  O, and one…

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Added by Jackie Cahill on May 1, 2014 at 1:34pm — No Comments

Is this a "Training Issue"...?

Nearly every week we spend training in a Dealership, we try to identify and help correct deficiencies in production, CSI and dealership employee performance. The rub is that every dealership has different issues and problems.

Sometimes it’s the training, sometimes it’s the employee and sometimes it’s the management.

And 100% of the time when there is little progress in performance…

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Added by Leonard Buchholz on May 1, 2014 at 12:03pm — No Comments

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