I'm re-launching my Think Tank Tuesday series next week.  Until then, I've been encouraging business owners, entrepreneurs, and dealerships to watch the last 4 episodes on branding.

How important is a brand? Critical.  Without a brand, your business will lack trust in its followers and won't gain loyal customers or increased sales.

Watch these episodes to help develop your brand and become a successful business!…

Swapalease.com, the nation’s largest car lease marketplace, recently completed an online survey presented to more than 2,500 drivers across the U.S. to gauge their appetite for leases deals on used cars and trucks. The company also commissioned a similar survey presented to 250 automotive executives at dealerships across the country on their desire and plans to offer more lease deals on used cars and trucks.

The opportunity for lease deals on used cars and trucks may be ripe. 78.7% of…

Building well optimized car dealer website is just a part of its success. Other non-less important thing is to figure out customers’ behavior. There are so many tools to use in the well-known Internet world starting from the capture, analyze, understand customer's browsing behavior, and maximize return on investment. These all mean using analytics for monitoring online traffic and…

There have been countless studies about employee engagement and how, when engaged, employees tend to be happier, more productive and deliver a better customer experience. With a 70 percent annual turnover rate in sales, this is an area that the auto industry – at least on the sales side – has a problem with. Don’t think the auto industry is alone, however. According to…

Many people make use of an array of outstanding facilities whenever they access the Internet service. They are eager to connect with their online network wherever they go. On the other hand, they do not aware about how they can realize this idea. They have to know how they can create a good Wi-Fi hotspot.

If they have created a Wi-Fi hotspot in their car, then they can access the Internet from the…

Google's User Explorer lets us identify individual users by client ID and isolate data.  That way, we can evaluate the user and identify the path that they're taking so we can better personalize the experience for them.

You can also create segments to narrow down users who performed a certain action or engaged with specific content.  From these discoveries, you can personalize your website based on relevance.…

Today, it’s a content-drive world. There is so much content in existence there’s simply no way any person could ever truly absorb all of the messages being thrown their way. Consumers have to get picky about what messages they choose to pay attention to and which to ignore. Frequently, that decision is made in seconds. So you don’t have a lot of time to grab the reader’s…

5 Mentors That Will Improve Your Prosperity

Learning what to focus on and how to achieve your goals is key to your personal and professional development. I believe in "The Theory Of  5" which has supported my focus on health, happiness, prosperity and continuous improvement since I was 22 years old, It shapes how I think and who I chose to spend time with. This theory is based on choosing five…

The Two Rules

Most of us have heard about the two rules in life. Number one; don’t worry about the small stuff. Number two; it’s all small stuff. In business however, we must challenge this way of…

What would it mean to you if you were to pick up a skill that enabled you to quickly build rapport and credibility with your customers and help you earn more of their trust? Would it be worth a little bit of effort and time to master it? And how excited would you be if you could start using this skill with your very next customer?

Then pay close attention to this…

Myths are dangerous things. They are invented from misinformation and the unknown.  For example, only a few thousand years ago it was generally believed that if you sailed too far out to sea, you would fall off the end of the earth. It was only when man dared to sail out beyond where they had previously sailed that they proved…

5 Tips on Successful Email Marketing for Car Dealerships

Email marketing continues to be one of the most effective online marketing strategies that dealerships can conduct. In fact, nearly 75% of adults say that email is their preferred method of communication (Apogee Results).

According…

Take new actions to implement these steps and be the Destination Dealership for Women. Really. Here are 8 ideas that will drive business and your bottom-line:

1. Engage each one of your female ups in a respectful manner, or they will…

Are you looking for ways to improve employee productivity and boost morale? Consider creating a culture of health in your dealership.

Many studies show the correlation between healthy employees and higher productivity. Research from the Health Enhancement Research Organization (HERO), Brigham Young University and the Center for Health Research at Healthways shows:…

http://www.DealerVideoProduction.com 856-546-2440 …

Among the many activities I complete in advance of a dealer consulting visit is a thorough analysis of their online reputation, as this can often help define much of the visit’s focus. During one such analysis this week, I discovered the following for an upcoming dealer visit (numbers have been estimated to protect the dealer’s identity):

• Google –…

You have to be everywhere, but how do you maintain everything? Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming task. Samantha will cover some tips to be everywhere.

If you want a copy of the Quick Tips Sheet, then email HardFacts@ppadv.com…

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?

National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…

What is it that each and every customer wants, actually needs, from us? And no...it's not $500 below invoice!

Since the dominant buying motives differ from customer to customer, what could the common need be? It's this:

Two of the most basic of all human needs are to be valued and understood.

It's what our spouses want when they…