Featured Blog Posts – May 2020 Archive (19)

This Video Blog Now Has a Name - Zoom Cast #2

The content is meatier and the production values are through the roof. Mark and Mike discuss four types of Covid-19 customers that are showing up in dealerships. We discuss how to determine your customer's personas. More importantly we have enlisted the services of a professional announcer. Please listen to the brilliant announcer Intro and Outro along with Mark's original theme song. Click Here: …

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Added by Mike Marshall on May 29, 2020 at 11:23pm — No Comments

Don’t Buy CRM Software Without Asking These Questions

You’ve decided to get a CRM or replace an existing one. Now what?

 

A CRM system should help your staff connect with customers, increase sales productivity and provide actionable insights to deliver the great experiences that create long-lasting customer relationships.

 …

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Added by Bill Wittenmyer on May 29, 2020 at 12:29pm — No Comments

3 Things About COVID Consumers in 60 Days

Two months ago, the world as we know it changed. COVID-19 became up close and personal in the first week of March. Virtual Retailing, Digital Retailing, Distance Retailing -- call it what you will -- arrived. 
Social norms evolve. Consumers adjust. My three big takeaways as we glance back before moving…
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Added by Jim Flint on May 28, 2020 at 10:13am — No Comments

Put a Little Love in Your Heart

News has not exactly been great recently. And, I don’t know about you, but I welcome any good news that brightens my day in some way. For that reason, I loved a recent story a friend sent to me from the Charlotte Observer.

 

It is one thing to be involved in your…

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Added by Dan Beres on May 26, 2020 at 10:02am — No Comments

Please Name This Video Blog - Zoom Cast #1

Infotainment! I have always benefited from talking with Automotive Retail Coach Mark Ramsay. We recorded our conversation. This is our first episode. We have yet to name it  It is truly lacking in production value however it has some really interesting and worthwhile ideas. Enjoy!  Mark and Mike Zoom Cast 1…

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Added by Mike Marshall on May 26, 2020 at 9:39am — No Comments

When the Easy Button is Broken, Sales Can Be Lost

As we see digital retailing becoming more desirable to consumers, it has never been more important for dealers to ensure that their processes and technologies deliver on the promise for consumers. There is nothing more frustrating to a consumer than attempting to transact online with any company just to encounter obstacles and frustration. It only adds to…

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Added by Steve Southin on May 26, 2020 at 9:39am — No Comments

Making the Best of Time During the Worst of Times

The retail car business in North America can be incredibly taxing on its employees. From 12-hour days to uncertain paychecks – salespeople can go from hero to zero quickly. As we all deal with this COVID-19 virus, many dealerships have experienced incredibly severe consequences. Some have had to close completely while under lockdown which, in some instances,…

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Added by Steve Southin on May 22, 2020 at 10:03am — No Comments

Baking the Cake of Virtual Retailing: How to Interact as We Transact

It’s no April Fools’ joke that Apple became a company on April 1, 1976. In 1984 telephone companies as we knew them began to break-up. A subsequent window opened to advance how we communicate. As such, Apple evolved from an early start in computers and connected the dots to personal…
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Added by Jim Flint on May 22, 2020 at 9:55am — No Comments

Finding Revenue During a Crisis Through Retail Warranty Reimbursement

By Joe Jankowski

 

The world is in crisis, and no one has escaped the financial and economic effects of the COVID-19 pandemic. Everyone in the retail automotive industry understands the true impact that this virus is having on dealerships and just how crucial it is for stores to find additional revenue…

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Added by Linda Snyder on May 21, 2020 at 11:30am — No Comments

Will Digital Retailing Stick? Why You Should Adopt an Integrated Sales Process

As states continue to loosen stay-at-home restrictions, will people continue to shop online for vehicles?

 

What I’m hearing from dealers is that digital retailing tools are a great research platform and the majority of consumers prefer to complete some purchase steps online. But, many  consumers still prefer to complete deals in the traditional…

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Added by Bill Wittenmyer on May 20, 2020 at 10:37am — No Comments

The Not-So-Perfect Storm Part 2

In my last blog, I discussed the many consequences that the COVID-19 virus will bring to the auto industry. That list was not all inclusive and there is a factor that I did not include that will affect sales and inventory: consumers.

 

What do I mean by that? We all know that consumers in the United States have received Stimulus checks. In…

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Added by Steve Southin on May 19, 2020 at 10:24am — No Comments

Is Google's May Core Update Impacting Dealerships?

Hi everyone! As many of you already know, Google updated its core algorithm on May 4, 2020. Here's a quick analysis of how the update impacts automotive dealerships.

Google released a statement, “We are releasing a broad core alright update, as we do several times per year. It is called the May 2020 Core Update. It will typically take about…

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Added by Joe Friedrichsen on May 19, 2020 at 9:30am — No Comments

2020 - What You Make Of It

The news turned into coronavirus coverage a few months ago. Business closures, cancellations of concerts, stock market up and down, sports suspended. School's out for the summer and possibly even into the fall.
 
With so much happening so fast, we have a never-ending and…
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Added by Jim Flint on May 15, 2020 at 9:58am — No Comments

The Not-So-Perfect Storm: When the Auto Industry Reopens From COVID-19

There have only been a few times in automotive history that a disruption has caused so much harm to the world’s economy that has dramatically affected it. We are in one of those times right now.

 

Let us explore a few of the variables:

 

1. Dealer Inventory – Most dealers buy vehicles on credit (i.e. floor plans.)…

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Added by Steve Southin on May 14, 2020 at 10:13am — No Comments

Tru Images President: Libraries Contribute to Global Warming

Check out this fun interview Dealer Teamwork did with Tru Images President, Glen Garvin.

Glen discusses libraries and Global Warming, the U.S. Postal Service and some automotive talk about topics like digital retailing. Give it a watch.

Added by Joe Friedrichsen on May 14, 2020 at 10:00am — No Comments

Tips for Coping and De-escalation | KPI Cafe Season 5 Mental Health Episode 1

Marriage and Family Therapist Kit Nowell joins KPI Cafe host Dane Saville to discuss tips for coping and other de-escalation techniques during times of uncertainty and distress. Whether you or someone you know lost a job, is grieving the passing of a family member, or going through any other trauma, there are things you can do to help manage your mental health.

As always, if you enjoy the episode, please subscribe to help us ensure you don't miss an insight and improve our capability…

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Added by Dane Saville on May 8, 2020 at 9:09am — No Comments

The “New Normal” is Simply 2023

Pre-pandemic I was not a Luddite. I ordered my fair share of material goods from Amazon. My spouse buys and sell stuff on eBay. I did a lot of Christmas shopping via the Internet. What I had not done was purchase local items online. That is my new normal. I have experienced what it is like when local…

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Added by Mike Marshall on May 6, 2020 at 6:25pm — No Comments

Size Doesn’t Matter--Covid-19’s Market Reset for Carvana

Carvana promised a new way of doing business in the auto industry. Well before the current revamp to virtual retailing, they promised seven-day test to own options, delivery to your door, and the ability to pick up your vehicle from a state-of-the-art vending machine.

With over 12 billion in market capitalization and operating expenses that…

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Added by Jim Flint on May 5, 2020 at 11:00am — No Comments

Were You a Quaranteam Player?

I talk to a lot of dealers that did the best they could, for their employees, when the pandemic was ramping up.  I heard wonderful examples of store owners sending their most at-risk people home, with pay,…

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Added by Mike Marshall on May 4, 2020 at 11:30am — No Comments

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