Reposted:

The old joke about two bulls on a hill goes something like this. There are two bulls on a hill, an old one and a young one. The young bull says “Hey dad, lets run down the hill and get one of those cows.” The old bull replies, “no son.” “Let’s walk down the hill and get them all.” The moral, in the punchline of this joke, is supposed to be about the…

The 7 Habits of Largely Ineffective Salespeople

     It is with my sincerest apologies to Stephen Covey that I write these words.  As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry.  I trust you will receive this in the spirit in which it is intended.

     The 7 Habits of Largely Ineffective Salespeople is a compilation of vast…

Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone…

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…

IMPORTANT: You MUST enter "DE" in the Dealership/Company field in order…

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback…

If your dealership is looking for one of the most cost effective tools on the market at helping you sell additional vehicles each month, just click on the below link.  Many dealers sell 5, 10, even 20 or more additional cars per month after implementing our technology.  At a cost of $299 per month, it offers one of the biggest bangs for the buck in the industry.

http://www.squidoo.com/sellmorecars

Hi DealerElite members!

Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!

We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!

We're particularly excited about adding Jimmy Vee and Travis…

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…

What do you need for the Growth on the Fixed Side of your business?

    * Optimism: It is only natural, that if you want to develop positive character traits, you have to be a positive person. Sometimes, certain situations are out of our hand, but if we slowly learn to see the brighter side of every…

Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.

Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…

Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…

Extinction Event

Extinction?  Scientists say the fossil record of bones indicates several sudden mass extinctions of life during the history of the earth, called "extinction…

Fixed Operations account for about 12% of the total dealership sales; however, it produces 60% of the overall net profit.  Warranty claims equate to 30% of the total volume in the service department...with that understanding, one will deduce that the warranty department in your dealership accounts for 20% of the total net profit of the dealership!  When you have…

Hi DealerElite members!

I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.

The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers…

"The biggest expense to an automobile dealer is not on his financial statement. It's that untrained salesperson out on the showroom floor!"