June 2011 Blog Posts (145)

Less Than 10% of Your Facebook Fans See Your Posts

I was intrigued by a blog post written by Brian Carter entitled "SHOCKER: 3% To 7.5% Of Fans See Your Page's Posts" and I recommend that you read the entire article as well as consider Brian's tips to increase engagement.

 

With everyone's obsession about collecting high number of Facebook Fans…

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Added by Brian Pasch on June 23, 2011 at 8:30am — 3 Comments

Someone Else's Timing

On my way home from the gym this morning, I found myself waiting behind a small SUV for the light to turn green.  With only 1 hour to get ready for work, my mind was racing thinking of what I needed to get accomplished today. As I sat staring into the back of…

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Added by Marsh Buice on June 22, 2011 at 9:08pm — 6 Comments

Cheat Them out of Time… Then Give Them the Leftovers? Why?

It has been a personnel tendency, to spend so much intensified time in the work place. Being on time to learn, try to help others, giving my all out energy so we could have success. No matter what, you just want the best for everyone. When the customer keeps you late, it was always okay.  Someone needs a ride home 15 minutes out of your way, no problem. The manufacturer,…

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Added by Tony Provost on June 22, 2011 at 6:24pm — 51 Comments

Auto Dealerships: Is Your Customer’s Information Really Secure?

Ever since the Federal Trade Commission (FTC) passed the Safeguards Rule, customer information security has been a hot topic over the past several years for auto dealerships.   The FTC mandates that auto dealerships have a formal, written, and revisable program specifying the steps taken to protect customer’s personal information and prevent unauthorized use of such information.  The three objectives needed in a Customer Information Security Program are:

  1. Secure and insure the…
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Added by Tamara Lischer on June 22, 2011 at 5:59pm — No Comments

What did you think of "Turnaround King"?

  

 

Since we are in the automotive business, it makes sense to take a look at Grant Cardone's new show, Turnaround King. In case you missed it, Grant and his team entered Gold's Gym in NJ and Straub Buick GMC in his first two episodes.

 

What…

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Added by DealerELITE on June 22, 2011 at 5:07pm — 16 Comments

3 Reasons to NOT Use Social Media

What’s with all this talk about social media? I’m sure it’s just a passing fad like carrier pigeons and the telegraph. Here are three reasons why you should NOT use social media.

  1. I Believe in Traditional Values I’m a salt-of-the-earth kind of guy. I don’t run with a fast crowd that’s always fiddling with their electronic do-dads in public. I…
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Added by Lance Boldt on June 22, 2011 at 5:01pm — No Comments

How to Write an Effective Sales Letter

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses romance package?  The only impression you would leave on that date…

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Added by Stephanie Young on June 22, 2011 at 9:00am — 13 Comments

The Impending Tsunami of Customer Defections from New Car Dealers and the Role of the Internet.

Many new car dealers know that something is not right with their service departments or for that matter with their dealership business model as a whole. Customer loss rates are at all time high, "Right To Repair" legislation is seemingly hanging over like a "sword of Damocles" and profits margins are shrinking across the board. I bet in almost every franchised new car dealership, management meetings are being held to discuss how to tackle these challenges and I can imagine the nature of some…

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Added by Joe Tareen on June 21, 2011 at 8:00pm — No Comments

The Shift is On: Re-allocating Ad Dollars to Maximize Opportunities with New Media

 

Last October at the Digital Dealer Conference & Exposition in Las Vegas keynote speaker Chip Perry, the CEO of AutoTrader.com, addressed a capacity crowd of dealer principals, GM’s, Parts Managers/Directors and e-commerce personnel declaring  dealer ad costs (per-vehicle) are projected to go down over the next four years.

Have you ever heard an advertising executive predict ad costs to go down? Neither…

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Added by Craig Moore on June 21, 2011 at 3:06pm — No Comments

Shut Up and Help Me Convert!

Those that know me or read my professional blogs know that I'm a GREAT believer in processes, and that I consider that many, many dealerships' profits would increase dramatically from just making THOSE EXISTING PROCESSES WORK FOR THEM.  And we never want process to fail us, sure, but it's especially painful when we've gotten a customer in from a call, landed them on a…

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Added by Keith Shetterly on June 21, 2011 at 3:00pm — No Comments

Welcome Home

Hello Everyone!

Well after trying various employment for about a year and a half, I found my way back to Kelly Ford in Melbourne Florida.

I have been in the auto industry for about 11 years and did very well for many years.

Having been employed there in 2001 and seeing an add on on a job site recently, I can best describe the feeling of

being re-employed at Kelly as "coming home".

 

Many dealerships speak of integrity, but Kelly Ford walks the…

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Added by Christen Anthony Corl on June 21, 2011 at 8:30am — 1 Comment

Its 2011... 34% to the Bottom Line... HAS TO BE DONE!!!

Don’t look back. Stop living in the past. The human body doesn’t have a rearview mirror, for a reason.  Capture the moment, it’s the selling season, 2011. Business is happening.  Are you pulling out all stops? People are out buying vehicles. This next 6 months, is going to be awesome. Are you closed?  Do you have a 90 day business plan? Are you putting…

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Added by Tony Provost on June 20, 2011 at 4:15pm — 10 Comments

HOW TO CREATE BEST CAR SALE EVER!

HOW TO CREATE BEST CAR SALE EVER! Continue

Added by Tom Letizia on June 20, 2011 at 2:29pm — No Comments

Hater or Creator?

It has been said that “the world is divided into haters and

creators.”



Creators are people who believe in themselves and their ability to find solutions and act on them to Create whatever it is they desire in every aspect of their lives.



The first step to becoming a Creator is embracing the role of being a Creator because you will soon find yourself besieged by Haters.



So, how do we become Creators?



Creators are people who decide which direction… Continue

Added by Leonard Buchholz on June 20, 2011 at 1:15pm — No Comments

PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers

Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO. “Our decision to license these…

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Added by sara callahan on June 20, 2011 at 10:47am — No Comments

Happy Dad's Day

This day is where Father’s proclaim their day,

and Dad’s have their say.

Dad by its pure definition,

is the informal meaning of Father.

Oh I get it, informal means not official or ceremonial,

I choose to be a Dad- a father why bother.

There are no ground rules, no real definitions a Dad has to go by,

no rulebook…

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Added by Marsh Buice on June 19, 2011 at 9:00am — 3 Comments

ADM, DealerElite, DrivingSales and DealerRefresh; Auto Industry Professional Site Traffic for May 2011

For the past three years I have used my account at Compete, Inc. to monitor sites like DealerElite and ADM... The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…

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Added by Ralph Paglia on June 18, 2011 at 11:07pm — 1 Comment

The Velocity of $$$... Does Everyone Understand?



Everyone in the dealership, should understand turning cash quickly, is very important!! This, in my professional opinion, is extremely important to all dealerships. Everyone can take responsibility. The quicker the cash is in, the easier it is to run these money eating businesses.

Some helpful tips:

  1. Contracts:

    What…

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Added by Tony Provost on June 17, 2011 at 3:01pm — 13 Comments

How To Accomplish ALL Goals and Dreams In One Easy Step

...Okay. Two easy steps.

 

Ready for this one? Get a pen, I'll wait.....

 

.....

...

..

.

.

.

 

Step One:

SET THE GOAL.

 

Step Two:

GET STARTED. NOW.…

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Added by Katie Colihan on June 17, 2011 at 2:02pm — 2 Comments

Choosing The Prize (The 6th of the Choosing Series)

Modesty is over-rated. 

It's okay to stand in front of the mirror or your peers and proclaim that you're going for sales person of the month.  It's okay to claim to achieve the highest gross in the coming month.  Simply put, it's okay to choose the prize.  Actually, it's better than okay.  It's essential.

Choosing the prize means you understand what it takes to get there.  Deciding on excellence and the benefits that come with such an achievement causes one to understand the…

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Added by John Fuhrman on June 17, 2011 at 12:55pm — No Comments

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