June 2011 Blog Posts (145)

PCG Pitstop Feedback

I wanted to share some feedback I received from our Chicago Pitstop.

 

One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.

His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…

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Added by Glenn Pasch on June 27, 2011 at 3:28pm — 2 Comments

Don’t Fight It… Just Write It… It Works!!!

How do you desk your deals? Maybe you don’t even desk deals. Either way, it is inevitable that you get to a point in the sale, where you have to talk about the deal and the make-up of the deal. If your process is set up where you send a salesperson back and forth, two and three times, ask yourself why?  Does it make you feel good after the third time, you come out from behind the desk, go in the deal, talk…

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Added by Tony Provost on June 27, 2011 at 2:38pm — 31 Comments

Automotive Live Chat: What’s With All Of The Options?

(as featured on the CarChat24 Blog today)

 

If you’re anything like me, you know the wonderfulness that comes with a weekend. Now, of course some dealerships are open on Sundays, but in some states (Hi, New Jersey!) it is illegal for car dealers to be open. Or, at least the car lot. Thankfully, there isn’t a restriction on websites being open, yet. It’s…

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Added by Katie Colihan on June 27, 2011 at 12:42pm — No Comments

MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

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Added by sara callahan on June 27, 2011 at 11:09am — No Comments

College Grads Don't Want to Work in a Dealership -- How Can We Change That?

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

 

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

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Added by Cliff Banks on June 27, 2011 at 8:46am — 18 Comments

The Key to success is... ?

"The action of adjusting the distance between the lens and subject to make light rays converge to form a clear and sharply defined image of the subject". You probably are wondering "what the heck is he talking about?".... This is a definition from photography. Read on.....





Well, I get asked all the time by young wrestlers how I achieved success so quickly in wrestling:



"I started wrestling in 9th grade and didn't make varsity until 10th grade. The next year in 11th…

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Added by Lee Kemp on June 26, 2011 at 7:30pm — 2 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Imagine that you run a restaurant.  



Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

 

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…

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Added by Trace Ordiway on June 26, 2011 at 12:30pm — No Comments

Implementing Reputation Management Strategies: Dealer Stories

I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…

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Added by Glenn Pasch on June 25, 2011 at 6:12am — No Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.  Entertainment is the largest video audience, NOT…

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Added by Keith Shetterly on June 24, 2011 at 5:39pm — 3 Comments

Dallas Digital Marketing Conference Attracts Industry Educators

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul…
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Added by Brian Pasch on June 24, 2011 at 5:07pm — No Comments

I often wonder how many DEALERSHIP salespeople are on this community...

 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we…

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Added by Todd Vowell on June 24, 2011 at 2:38pm — 1 Comment

Top 10 Ventures Jim Ziegler will Undertake After Leaving "Dealer Magazine"

From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine: 

10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners



9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding



8) Co-author a book on humility…

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Added by Brad Alexander on June 24, 2011 at 12:07pm — 2 Comments

Defining Moments - Automotive Industry

Several times in my life I've had defining moments. These are times when you're shaken to your core, wondering about your future and questioning the importance of what you are doing. During these times it pays to review who you are and what do you hold dear. You might question many things in times like these however today let hope to prevail. Personally I found the greatest growth is in the times of deepest challenges. We can not choose what happens to us in life only our responses.…

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Added by Rob Gehring on June 24, 2011 at 10:28am — No Comments

Review: The Turnaround King with Grant Cardone

(Originally published on Dealer magazine)
Sales trainer and industry personality (as well as Dealer magazine blogger) Grant…
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Added by Arnold Tijerina on June 24, 2011 at 9:30am — 1 Comment

Different twist on an age-old sales problem

In dealing with customers who say they want to go away and think about it, we can consider an alternative approach 

 

 

What do you do when you have a customer in the showroom, you’ve done the presentation and the test drive and got some degree of commitment from them, then they turn around and tell you that they “just need to go and see the Audi first, to put it out of my mind”?

 

It’s a tricky one – because…

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Added by Simon Bowkett on June 24, 2011 at 8:12am — 1 Comment

Choosing Honesty (7th in the Choosing Series)

I want to talk about honesty among those of us in the profession.  Before you get all hot and bothered, I'm not referring to how you do your business.  We all know that the vast majority of auto people conduct their business with honesty and integrity.  Those who don't aren't going to change because I wrote an article calling them out.  This is about internal honesty.

 

As a sales trainer, my concern and goal is to leave every client,…

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Added by John Fuhrman on June 24, 2011 at 6:37am — No Comments

Breaking News Jim Ziegler has resigned from Dealer Magazine after 14years

 Jim Ziegler, widely read columnist with Dealer Magazine has resigned after being with the magazine since the beginning in 1997. Ziegler will issue press releases in weeks upcoming about where he will resurface. 

 

Where do you think Jim Ziegler should resurface? Why? …

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Added by DealerELITE on June 24, 2011 at 12:05am — 12 Comments

National Sales Trainer Needed

Dealer Elite members.......David Lewis & Associates is growing again and we have an opening for two more National Sales Trainers.  Candidate must have an extensive Automotive Management background, a dynamic personality and public speaking desires.

 

If you have a desire to explore this fantastic opportunity please email me your resume at dlewis@davidlewis.com, or contact me at 321-435-6000, ext. 213.

Added by David Lewis on June 23, 2011 at 9:28pm — No Comments

Turn Your CRM into a Remarketing Powerhouse





CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.



The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…

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Added by Richelle Farley on June 23, 2011 at 7:35pm — No Comments

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