Featured Blog Posts – June 2011 Archive (86)

Building a Social Network Brand Image for Your Company

The word “social” in social network can be a bit misleading when building an online brand for your company.  Social networking was born out of the concept of sharing one’s personal life and not professional endeavors.  Today, people as well as companies are using social media to drive personal and professional branding.  Social networking is still a format that is deeply embedded in personal…

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Added by Stephanie Young on June 30, 2011 at 11:30am — 18 Comments

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

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Added by David Johnson on June 30, 2011 at 11:28am — 1 Comment

Silence Of The Lam's

It’s time for the silence of the LAM’s (Lazy As* Managers). The Hannibal Lecter’s of this industry have feasted on the flesh of our customers and drank the blood of our employees to the brink of disaster. MOM’s (Managers On the Move) have to rise up and get back into playing shape. The train has left the station; get onboard or get out of the way. It’s time to…

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Added by Marsh Buice on June 30, 2011 at 9:00am — 11 Comments

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social…

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Added by Jim Radogna on June 29, 2011 at 10:26pm — 1 Comment

Grand Theft Auto - Customer!



Grand Theft Auto - Customer:  It’s not a video game—it’s your real profits.  How do other dealers steal your customers?

They park a PPC campaign on your dealership name.  They use your dealership name in their SEO work.  They hijack your Google Places results (just found and undid one of those!). …

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Added by Keith Shetterly on June 29, 2011 at 2:00pm — No Comments

Giving Thanks

Stephanie Young, a trusted friend and client from The Manus Group, asked me to post an article I wrote a while back.  So, for your reading pleasure, here's a few tips on getting the most out of a written Thank You Note:

 



There are few words known to man that are more appreciated than the two words  “Thank You.”  In fact, just hearing…

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Added by Andy Stansfield on June 29, 2011 at 1:46pm — 2 Comments

"Not Being Legally Compliant in an Era of Legal Compliance"

As professional trainers in the Automotive, Powers Sports, Recreational and Marine industries, it's our legal and moral duty to train and guide our dealers and managers down the road to legal compliance in the dealership. This type of training and guidance is what establish our worth to the dealer, establish that we are experts in our field, and forms an bond of trust with the dealer. Often times we find dealers out of compliance; knowingly or unknowingly, and we strive to learn more about…

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Added by Brian K. Martin on June 29, 2011 at 11:27am — No Comments

Stand Out and Deliver

To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out.  Here are three focus areas that will help you build your own personal brand: 



Under Promise, Over Deliver.  Many sales people will do less than they promise while chasing a sale.  Their…

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Added by Stephanie Young on June 29, 2011 at 10:30am — 12 Comments

Adwords Now Features Google +1 Button

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

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Added by Brian Pasch on June 28, 2011 at 6:00pm — No Comments

Choosing Change (8th In The Series)

In all of the training programs I attended as a salesperson, there was one question that was always brought up.  Can you guess what it is?  Here's a hint.  Every trainer who ever talked about it, called it the stupidest question you can ever ask.  Have an idea yet?  It's the age old - "Can I help you?"  How many of us had that pounded into our heads at every training session we ever attended?  And yet, the reason it's still talked about is that too many people are using it as a…

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Added by John Fuhrman on June 28, 2011 at 12:39pm — 2 Comments

Do you still have the Ooh Factor?

Ooh!!

       After all of these years, do you still have the Ooh Factor? You do remember the freshman Ooh Factor when you first hit the blacktop; you were literally oozing with Optimism, [saw] Opportunity, and had [good] Habits. Like athletes, salespeople need an edge; these factors…

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Added by Marsh Buice on June 28, 2011 at 10:00am — 10 Comments

Diaries of an Internet Sales Director, Chapter 1

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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Added by V.J. on June 27, 2011 at 3:32pm — No Comments

Don’t Fight It… Just Write It… It Works!!!

How do you desk your deals? Maybe you don’t even desk deals. Either way, it is inevitable that you get to a point in the sale, where you have to talk about the deal and the make-up of the deal. If your process is set up where you send a salesperson back and forth, two and three times, ask yourself why?  Does it make you feel good after the third time, you come out from behind the desk, go in the deal, talk…

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Added by Tony Provost on June 27, 2011 at 2:38pm — 31 Comments

Automotive Live Chat: What’s With All Of The Options?

(as featured on the CarChat24 Blog today)

 

If you’re anything like me, you know the wonderfulness that comes with a weekend. Now, of course some dealerships are open on Sundays, but in some states (Hi, New Jersey!) it is illegal for car dealers to be open. Or, at least the car lot. Thankfully, there isn’t a restriction on websites being open, yet. It’s…

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Added by Katie Colihan on June 27, 2011 at 12:42pm — No Comments

College Grads Don't Want to Work in a Dealership -- How Can We Change That?

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

 

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

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Added by Cliff Banks on June 27, 2011 at 8:46am — 18 Comments

The Key to success is... ?

"The action of adjusting the distance between the lens and subject to make light rays converge to form a clear and sharply defined image of the subject". You probably are wondering "what the heck is he talking about?".... This is a definition from photography. Read on.....





Well, I get asked all the time by young wrestlers how I achieved success so quickly in wrestling:



"I started wrestling in 9th grade and didn't make varsity until 10th grade. The next year in 11th…

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Added by Lee Kemp on June 26, 2011 at 7:30pm — 2 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.  Entertainment is the largest video audience, NOT…

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Added by Keith Shetterly on June 24, 2011 at 5:39pm — 3 Comments

Top 10 Ventures Jim Ziegler will Undertake After Leaving "Dealer Magazine"

From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine: 

10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners



9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding



8) Co-author a book on humility…

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Added by Brad Alexander on June 24, 2011 at 12:07pm — 2 Comments

Review: The Turnaround King with Grant Cardone

(Originally published on Dealer magazine)
Sales trainer and industry personality (as well as Dealer magazine blogger) Grant…
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Added by Arnold Tijerina on June 24, 2011 at 9:30am — 1 Comment

Different twist on an age-old sales problem

In dealing with customers who say they want to go away and think about it, we can consider an alternative approach 

 

 

What do you do when you have a customer in the showroom, you’ve done the presentation and the test drive and got some degree of commitment from them, then they turn around and tell you that they “just need to go and see the Audi first, to put it out of my mind”?

 

It’s a tricky one – because…

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Added by Simon Bowkett on June 24, 2011 at 8:12am — 1 Comment

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