June 2013 Blog Posts (134)

Now that Facebook’s In, it’s Time for some Hashtag Basics

Papas 300

There have been valid business reasons to use hashtags for years. Twitter started it off. Pinterest added to it. Google+ mastered it in many ways. Instagram, Tumblr… the list of social sites on which hashtags are relevant is long. Facebook was the last major holdout. Now that they’ve joined the bandwagon, it’s go time.…

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Added by JD Rucker on June 26, 2013 at 9:30am — No Comments

Want A Free Ferrari, Buy Some Pizzas

Sounds ridiculous, right? It’s real, however. A case study involving a pizza joint in New York has shown that offering ridiculous rewards can pay off. This particular pizza joint has several “over-the-top” rewards but none as much so as the promise of a free Ferrari…

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Added by sara callahan on June 26, 2013 at 9:16am — No Comments

Pick A Side

In life, as well as sales, you have to pick a side-the side of clarity or one of confusion. Legendary Green Bay Packers coach, Vince Lombardi used to say, “It’s hard to be aggressive when you are confused.” When you are playing in a state of confusion, you are playing with the mindset not to lose instead of aggressively playing to win. It’s no secret, that our industry can be chaotic. In the middle of a demonstration the check engine light comes on, breaking the rhythm of…

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Added by Marsh Buice on June 25, 2013 at 10:11pm — 6 Comments

Photo Booth or No Photo Booth?

A little background on our situation...

One of my many responsibilities at our dealership is to be in charge of our new and used vehicle photos.  I have a guy who works for me that handles the job well, but it falls under my purview. As we all know, we have to be on top of our photos and videos as they are the first thing that most customers see when…

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Added by David Sharp on June 25, 2013 at 2:00pm — 2 Comments

Makin’ a List & Checkin’ It Twice

By Kim Curtis, Corporate Accountant, AutoNetTV Media, Inc.

I can honestly say I am not a specialist when it comes to understanding automobiles.  I am not sure what the names of parts are that are underneath my hood.  I am not sure what they do exactly.  Thank goodness for mechanics!   

When I was younger, if a mechanic told me I had something wrong with my car…

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Added by Lance Boldt on June 25, 2013 at 11:27am — No Comments

Disney Rules That Can Make Your Service Magical

Disney is beloved the world over and is recognized as a premiere family destination place. Whether you’re talking about the parks in Orlando, or California, people pay premium prices to be able to enjoy a little of the magic. But what makes Disney any different than the other amusement parks in the world? Many would say it’s Disney’s philosophy and…

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Added by Richard Holland on June 25, 2013 at 11:11am — 8 Comments

Automobile Manufacturers-Who are "they" really looking out for?

In my last post “Bad Management It’s Also Just Plain bad for Business“ David Ruggles brought up a good point when responding to a comment made by Steve Richards.

Steve stated that "The retail culture incubates mediocrity and as gross profits continue their downward spiral good luck attracting quality sales personnel. Can you name another product that sells for $30K…

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Added by Bill Cosgrove on June 25, 2013 at 9:30am — No Comments

Why Employee Retention Effects Customer Retention

In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer who bought their car from you is their salesperson. Yes, it is.…

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Added by Mike Gorun on June 25, 2013 at 9:10am — No Comments

DMEautomotive Introduces Driver Connect SM 2.0: Brings Dealerships Even Closer to Mobile Customers

Industry leading mobile app now enables dealerships to market to customers with richer content; adds clean, flat interface, and native tablet support

 

Daytona Beach, FL June 25, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today unveiled Driver…

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Added by Crystal Hartwell on June 25, 2013 at 9:00am — No Comments

Moving Forward with Penguin 2.0

Penguin SEO

There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.

Even if you weren’t affected by the change, you should still take note. There are nuances and…

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Added by JD Rucker on June 25, 2013 at 9:00am — No Comments

Canned Social Media Marketing in an Hour Per Day #Infographic

Can of Social Media

Under normal circumstance, I do not like the types of social media strategies that try to can them into basic processes with time limits. Sure, it’s good to have guidelines, but I find that they’re normally too limiting to allow people to make the right decisions. This infographic is somewhat like that, but it’s design is just too cool in its…

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Added by Louie Baur on June 25, 2013 at 1:30am — No Comments

Paul Thelen: Don't be paralyzed by imperfect data

This is the kind if passion you need if you are to truely succeed.

From 0 to $200M in revenue, Big Fish Games CEO and founder shares lessons on scaling



One thing that separates entrepreneurs from others is their bu…

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Added by Bill Cosgrove on June 24, 2013 at 10:30pm — No Comments

Lost - Bought Elsewhere

Lost! Bought Elsewhere



Famous last words from the customer to help you be better next time. What value are you actually getting from a customer who bought a vehicle at another dealership? I say very little because at this point they are venting or pointing out where you failed in your sales process, but the truth is despite your best efforts to improve…

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Added by Mike Blackmore on June 24, 2013 at 3:09pm — 13 Comments

Lead Leads Where

What exactly is a "lead" & why do you need a steady flow of targeted leads?



A Lead is any person interested in your product or service. As a consumer yourself, think about what you are in the market for throughout the year and how one purchase would lead to another. If you are in the market for a new home, then you will probably need a real estate agent and a mortgage professional. That is obvious. However, if you are moving to a new home, you will probably be in the need of an…

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Added by JB Floyd on June 24, 2013 at 7:30am — No Comments

The Easiest Way to Waste Money on Facebook

Looking at the screenshot above of the landing page that Facebook took me to when I clicked on Dodge’s advertisement in the sidebar, one might believe everything was in order. It’s not exceptionally attractive and definitely offers way too many options to be a strong landing page from a social media campaign, but at least it’s pretty compelling. The clear call to…

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Added by JD Rucker on June 24, 2013 at 3:04am — No Comments

How Branding Posts Set Up Power Posts on Facebook

Brand Power

There are several different ways that dealers go about using Facebook for marketing. Some use it for branding only. Others use it for business communications only. Sometimes, the best way to go about it is to do both. They compliment each other nicely when it’s done right.

It’s important to understand that you shouldn’t post irrelevant content even if it’s for branding purposes. That always has to be stated because all…

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Added by Louie Baur on June 23, 2013 at 9:30pm — No Comments

Why the Right Kind Of Images on Your Website Matter

Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is one way of doing it, but it must be done…

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Added by Erin Ryan on June 23, 2013 at 8:00am — No Comments

Car Technology Countdown to 2018 [infographic]

By Jeff Perez 

This article was originally written by Carrie Thompson for L&L Automotive:

Car technology has advanced rapidly over the past 100 years, from a ‘horseless carriage’ to today’s electric…

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Added by Bill Cosgrove on June 22, 2013 at 10:06pm — No Comments

Bad Management - It's Also Just Plain Bad For Business.

Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.



All emotions stem from insecurity and must be controlled because it has no place in a work Setting.…

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Added by Bill Cosgrove on June 22, 2013 at 9:40pm — 13 Comments

The little shop that's putting China out of business- The jaw-dropping technology that's changing EVERYTHING

A new store recently opened at 298 Mulberry Street in downtown Manhattan.

And if you walk in the door, you'll see something truly amazing.

Something that's about to put 100 million Chinese factory workers out on the street...

... And launch a 21st-century industrial revolution right here in the U.S.A.

The Air Force already bought…

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Added by Bill Cosgrove on June 22, 2013 at 12:09pm — No Comments

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