Traffic is better, sales are up, profits are high, dealers are buying at NADA and the whole world is rosy. Don’t drink the water. I am not saying you should not be optimistic, and I am certainly not an economic forecaster coming with claims of doom and gloom. However, I am saying that your fortunes in the future will have a whole lot less to do with the economy than what business practices you put into place.

There is an over exuberance in dealer-land right now,…

I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.

The…

Quick, what’s the first thing you do when a commercial comes on the television. The standard answers without thinking about it are: flip through the channels, go to the restroom, or get up to get a drink.

Now, think about it more thoroughly. What do you really do when a commercial comes on. The answer for many Americans and people around the world is that they grab their smartphone or tablet and do…

By Colin Tweel - June 3, 2013

The big three automakers of Detroit, Ford Motor Company (NYSE: …

Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.

Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly…

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley - Branding - Emailing - "Special Edition with Peter…

I came across this story and just wanted to share it with you. It reminded me of a talented and successful pre-owned sales manager that I worked for. He used to tell me that "Pigs get fat and Hogs get Slaughtered".

The…

Recently, I caught one of my favorite movies Joe Dirt on Comedy Central. Not sure why I like this movie (not a huge David Spade fan), but something about this movie; maybe it’s the the story, or the music, Joe’s wicked mullet, Kid Rock’s character, Brandy, or just a nice combination of it all?

While I have seen this…

This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.

I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…

You could actually communicate on Instagram, Pinterest, Facebook, Google+ and Twitter if you just had an app that creates images with HUGE text. Well, now, you can.-- …

I revisited the Dataium study that was commissioned by Cars.com:

"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."

Add all of a dealerships internet related expenses:…

Don't Throw your Money Away

Consumer vs. Commercial TVs

Are you struggling to find the right TV for your dealership?

Are vendors telling you that commercial TV's are necessary?

Let's cut through the BS and understand the different and allow you to make the proper decisions for your store and budget.

About 10 years ago, the only way to get a high definition picture was to use Commercial Grade TVs. These TVs were used in single…

There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.

It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…