Note: Thanks to AutoSuccess Magazine for allowing me to be their guest blogger this week.

A Commentary on the Automobile Business May 2009 By Jim Fisher, Former Dealer and Consultant

In professional football or any professional sport, draft day is one of the most important days of any franchise. This is the day that teams are able to pick from an unlimited amount of talent available to either help their team now or provide a base for the future. All of the excellent organizations put a lot of time and effort into scouting, evaluating and testing the applicants for mental…

This is a commentary that I wrote back in July, 201 and it is true even today.

Let’s list the average priorities for the average Sales Manager by importance.

1. First would be to close a deal or deliver a car.
2. The second would be to make as much gross profit on that deal as possible.
3. The third would be to make sure that the floor is covered at all times.
4. Way down on the bottom of the list would be hire and train…

One of the things that I think became readily apparent when the economy hit the skids in 2008 was the fact that a lot of the people that we call managers, really aren’t. When the economy is humming along and customers are pouring into showrooms, a lot of our deficiencies as an industry are masked. As a manager, as long as we’ve got plenty of customers on the showroom floor, everyone’s happy. Unfortunately that’s not a reality in today’s environment. What sales managers are doing when they…

For years, marketing agencies have used many methods to track consumers in order to increase the likelihood of reaching them. From the very basic – yet still in existence – use of postal change-of-address records, to appending marketing lists for increased deliverability, to today’s use of big data to track consumers, technology is better enabling marketers to deliver more…

The more people that are shopping for a car that you can get in front of your inventory, the more cars you're going to sell. Some would say it's a bold statement. Others would say that it's pretty obvious. Depending on which side of the coin you're on, you'll either need to be convinced or you're already doing it.

Let's start with the disclaimer. Everything…

If there's one thing that gets me riled up when talking to dealers, it's finding out that there are two completely different strategies being applied to their traditional and digital marketing. It made sense a decade ago when the digital age was first coming into existence in automotive marketing. It made a little sense a few years ago when the digital spend was much…

http://www.dealersynergy.com 856-546-2440 

Sean V. Bradley Interviews Spirit Chrysler-Dodge-Jeep-Ram from…

A young guy from North Dakota moves to Florida and goes to a big "everything under one roof" department store looking for a job. The Manager says, "Do you have any sales experience?"…

Change is never easy, especially when you’re dealing with individuals who are entrenched in their beliefs. It sometimes feels like trying to make a U-turn in the middle of a narrow street without the maneuver of a three-point turn; stopping, backing up and then going in another direction, yet that is exactly what is needed in most cases. The consensus is that no one has had…

Comments made such as ”dealers starting an adjustment” and “dealers being selective” along with “buyers being cautious” coming in with the Black Book survey personnel reports caught our attention and led to anticipation as to what the actual adjustments would be after a week of market analysis.

Hello and welcome to this week’s edition of Beggs on the Used Car Market,…

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – June 16th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with SMI's DriveService and DriveSales solutions. For auto dealers using both solutions, the integration ensures that customer information updated in the DMS will be updated in SMI's customer…

Free GoPro HERO3+ When You Lease or Buy a 2015 VW Golf GTI in NJ!

It's not everyday that a manufacturer offers a Free GoPro with the purchase of a new car. Well, Volkswagen is doing just that this year! Three County VW…

The Banks Report is making its analysis of the deal available today at: http://www.thebanksreport.com/quarterly-report.html.

it's the biggest deal since 2002 when Sonic bought the Massey Group, and is the second monster deal in the last couple of weeks -- David Wilson Automotive acquired Fletcher Jones' Las Vegas Toyota store for $75 million two weeks ago. 

Just so you know we are not on this earth to walk alone. I can't tell you what to believe. I am not here to judge anyone. What I will say is the right friends in your life can change you and enhance your life.  One of my dear friends is turning 80 today. Hal D Roper has been many things to me over the past few years. I am always excited to spend time with wise people. If you have lived 80 years you are wise enough to have lived 80 years. You…