Featured Blog Posts – June 2020 Archive (19)

Looking to Build Better Customer Relationships?

Customers are becoming incredibly sophisticated, elusive, and empowered since the latest digital retail wave. As a result, the dynamics of the relationship between brands and customers is evolving. But even in this new digital era of online engagement and transparency, the reality is that the relationship dealers should hope to have with customers…

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Added by Steve Southin on June 30, 2020 at 9:34am — No Comments

Sales Happens on Every Channel… Is Your Dealership Prepared?

In today’s times, people are concerned about COVID-19 as are businesses. Technology has become more important than ever for both consumers to shop as well as businesses to stay afloat. Many dealerships were restricted from sales being open while some were allowed to only sell online. How, exactly, do you sell a car completely online to consumers who are…

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Added by Jack Behar on June 29, 2020 at 9:46am — No Comments

When Automation And Your Sales Team Collide (Part 1)

I love to create experiments. I am a big nerd at heart.

Right now, we are conducting an experiment about sales lead follow up and effectiveness that I wanted to share it with you. We tested 100 dealerships and recorded exactly how they responded to an internet lead request.…

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Added by Todd Smith on June 26, 2020 at 2:30pm — No Comments

Adapting to Change May Be Hard but Also May Be Vital to Success

COVID-19 has reformed and redefined the customer experience (CX), and now dealers need to think beyond short-term fixes and look forward into the new normal of an increased desire by consumers for digital retailing options, according to…

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Added by Steve Southin on June 26, 2020 at 9:18am — No Comments

Efficiency and Revenue in All Departments through Digital Channels

The economic downturn the auto industry has faced beginning in early March was more devastating for those dealers who were not able to quickly and easily shift sales processes online if they didn’t have digital retailing channels already. Now as restrictions lift slowly across the country, we are waking up to a new digital era that could turn out to be more…

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Added by Steve Southin on June 23, 2020 at 9:44am — No Comments

Managers Never Yell

Managers never yell, huh? I bet you have something to say about this, don’t you?

I’m serious though. I think they just don’t talk very good.

That’s exactly why we started the video series,…

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Added by Damian Boudreaux on June 22, 2020 at 11:30am — No Comments

Used Cars: The Wild Ride that Could

As hard as we try to increase recall completions, there always seems to be a bump in the road. We may soon be in for a pretty big one from the used-car market and there are plenty of signs pointing to this having a major effect on both dealerships and consumers.

 

According to a recent article in…

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Added by Dan Beres on June 22, 2020 at 9:55am — No Comments

5 Reasons why User Experience is the Foundation of a Strong Dealership

User Experience, by definition, addresses all aspects of an experience within automotive shopping, purchasing and owning of a vehicle from the customer's perspective. From interacting with an ad, to interacting with a website and to parking their new vehicle in their driveway, user experience guides the interaction of the customer throughout mobile apps and…

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Added by Steve Southin on June 19, 2020 at 8:52am — No Comments

"It Doesn't Take a Genius" Zoom Cast 4

Mark and Mike discuss the importance and value of recognition when it comes to improving team member engagement. https://youtu.be/vYDM-A1ikbA…

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Added by Mike Marshall on June 13, 2020 at 10:23am — No Comments

It's Good to Have Friends - A Look at the Benefits of Vendor Networking | KPI Cafe Season 5 Bonus 3

David Lemmon joins Host Dane Saville to discuss the importance of vendor networking, including the surprising value that dealers get from vendor-to-vendor connections. Join them for this short but informative talk and see why it's always good to have friends.

So let's be friends! Subscribe today to never miss an insight:  http://bit.ly/2lAyOMK

—— Topics Covered…

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Added by Dane Saville on June 12, 2020 at 11:03am — No Comments

The Socially Distant Next Digital Era

Digital retail has just had an unexpected growth spurt. While stay at home mandates disrupted worldwide economies, it has also forced many business and consumers to abandon technophobia and welcome digital retail solutions with open arms. Companies like…

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Added by Steve Southin on June 12, 2020 at 9:34am — No Comments

Voicemail Tips to Get Your Phone Ringing

Anyone in sales can probably agree that leaving dozens of voicemails a day that are never returned is the most frustrating part of automotive phone sales. The average voicemail return rate is 4.8 % and sales reps spend about 15% of their…

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Added by David Malone on June 10, 2020 at 12:20pm — No Comments

A Decade of Change

To our friends, colleagues, and professional community:

It’s not a great time to celebrate our anniversary. Not with so much going on. So many people impacted by forces well beyond their control. The emotional choice and rational choices are confusing, and we all seem to know that things will be…

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Added by Jim Flint on June 10, 2020 at 10:57am — No Comments

Get Inspired: The Power of LIVE VIRTUAL Experiences!

Announcing the 16th Annual Automotive CX Summit Series 2020

Hosted by Thought Leadership Summits

Dealer Elite Readers Benefit from 20% Discount now through June 26th

Thought Leadership Summits, Inc. (TLS), is…

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Added by DealerELITE on June 9, 2020 at 10:35am — No Comments

AI + HI = Intelligence

The worldwide COVID-19 pandemic forced many retail businesses to either shutdown or embrace automation, AI and digital retail solutions in order to continue to generate revenue. Almost immediately, artificial intelligence has gone from a niche concept to a one that many automotive dealers and businesses need to strongly consider even as many of us begin…

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Added by Steve Southin on June 9, 2020 at 9:48am — No Comments

Automotive SEO 101: What Dealerships Need to Know

Building your foundational automotive SEO knowledge can help your dealership build a successful competitive advantage. Over 90% of automotive shoppers research for vehicles online before they buy. Effective SEO can increase the chance of vehicle shoppers finding your dealership on page one of the search engine results page…

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Added by Joe Friedrichsen on June 5, 2020 at 11:00am — No Comments

Display Advertising for Car Dealers

Display advertising helps you to keep your dealership's name in front of customers. Since people are spending 80 percent of their auto shopping time online, why not engage them as they research, browse, and compare different vehicles?…

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Added by Jim Flint on June 5, 2020 at 9:40am — No Comments

It Doesn’t Get Much Worse than This!

All automobile manufacturers strive for dominance in the marketplace. Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles. The last thing a manufacturer is looking for is bad publicity. However, it…

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Added by Dan Beres on June 3, 2020 at 9:29am — No Comments

You Down with OTT? Yeah, You Know Me! | KPI Cafe Season 5 Episode 8

To finish out our season on budgeting, Reunion's CEO Dave Spannhake returns to discuss programmatic media with KPI Cafe's Host Dane Saville. From the context of how to buy media to targeting between traditional and programmatic, they leave no stone unturned.…

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Added by Dane Saville on June 1, 2020 at 3:05pm — No Comments

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