One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…Continue
Added by Doug Van Sach on August 1, 2019 at 10:13am — No Comments
You know to protect your dealership computer system from hackers, but what about your phone system? Phone hacking is common and often overlooked until you get hit with fraudulent charges. According to the Communications Fraud Control Association, phone fraud costs companies over $4 billion each year. The majority of that cost is due to toll fraud;…Continue
Added by Tom Harsha on July 31, 2019 at 9:56am — No Comments
Eighty-six percent of car shoppers conduct online research before deciding to visit a local dealership, according to research from digital marketing agency Adtaxi.
Added by Bill Wittenmyer on July 31, 2019 at 8:26am — No Comments
The hottest thing in social media marketing right now is influencer marketing. Businesses continually leverage celebrities to gain exposure and attention. Think about all the dealerships that hire famous athletes, or a YouTube celebrity, to help draw a crowd to their dealership. Sure, it works. That’s why businesses do it. But do they always attract the right…Continue
Added by Paul Moran on July 30, 2019 at 10:07am — No Comments
The automotive retail industry is competitive. It’s a war out there and you have to know what your agency can do for you. Three things you know you’re getting when you work with Local Search Group follow—starting with the idea that we can help you win the battles…Continue
Added by Jim Flint on July 30, 2019 at 9:00am — No Comments
Manufacturers around the world and from the country are once again set to shine the market with new launches and revamped models in 2019. From the debutants to pristine brands launching new cars, Indian customers have many choices to choose from. We have three upcoming cars in India fulfilling buyer’s expectation from style to safety.…Continue
Added by Simon Hopes on July 30, 2019 at 8:44am — No Comments
Strong, professional networking skills areone of the most useful tools you can develop for business growth. A successful network requires a mutual understanding about what you can do for your contact and what the contact can do for you.
Professional a networking can be a daunting venture, even people with naturally outgoing personalities can find themselves feeling awkward or shy at networking events.
Added by Simon Hopes on July 29, 2019 at 4:00pm — No Comments
F&I Product Offerings Designed to Help Dealers Educate Customers
Protective Asset Protection, a provider of F&I programs, services and dealer owned warranty company programs, continues to ensure its F&I product offerings meet the needs of dealers selling plugin, electric vehicles…Continue
Added by John Sternal on July 29, 2019 at 1:45pm — No Comments
Several Brands Offer Discounts on SUV Leases, Nissan Offers Attractive Lease Deals on Several of Their Vehicles
Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings for the month of July. Several automotive brands offered discounts on SUV’s entering the month of July, with Nissan offering enticing deals to shoppers on a variety of vehicles.
The Nissan Sentra is currently priced the lowest…Continue
Added by John Sternal on July 29, 2019 at 11:34am — No Comments
Most people are so involved with activities of the day there is no time left for any sort of action plan to improve the results in the future. You might’ve set sales growth goals and even watch progress daily to see how you’re performing. To me, the best…Continue
Added by Rob Gehring on July 26, 2019 at 3:29pm — No Comments
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…Continue
Added by Timmy D. James on July 26, 2019 at 10:30am — No Comments
Dealerships aren't always the first place that vehicle owners think of when it's time for service. According to the Cox 2017 Car Buying Journey study, 23% of new vehicle owners and 53% of used vehicle owners did not return for service to the dealership where they purchased the vehicle.
To retain more of their sold customers, dealers are…Continue
Added by Scot Eisenfelder on July 26, 2019 at 9:54am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two trends - display ad spending and search ad spending – and why today’s technological shifts may help drive your resource allocations.
Added by Jim Flint on July 26, 2019 at 6:00am — No Comments
Added by Brett Sutherlin on July 25, 2019 at 10:00am — No Comments
According to the 2019 Women’s Car Buying Report* by JoinWomenDrivers.com, female buyers account for 45% of new car purchases. In 2018, that translated into 7.74 million new vehicles bought by women. And in addition to…Continue
Added by Jessica Roberts on July 25, 2019 at 9:52am — No Comments
Let’s cut to the chase. Digital Retailing is the next wave in the evolution of automotive marketing. If you want to get up to speed faster than your competition take to the fast track below for my Top Ten list of Digital Retailing articles.
Added by Jim Flint on July 25, 2019 at 9:14am — No Comments
The Nissan LEAF is considered the pioneer of electric cars in North America, which arrived on the market in 2011. Seven years later, we are entitled to the second generation of the LEAF. This model must today face a competition much more present while several new electric cars have emerged in recent years. We think in particular of the Volkswagen e-Golf or the Hyundai IONIQ. Then there is also the Chevrolet Bolt. Introduced at the 2015 International Auto Show in Detroit as a concept and its…Continue
Added by Simon Hopes on July 25, 2019 at 6:18am — No Comments
Text messaging is the most popular data service in the world. It’s quick, easy and effective. The open rate for texts is a sky-high 98 percent, while email open rates hover at only 20 percent.
The average person looks at their mobile phone 150 times a day. It’s no wonder more than 90% of texts are read within 3 minutes…Continue
I often meet with auto dealers of all sizes across the U.S., and what I’ve seen is that very few realize how many opportunities they are missing due to unhealthy phone systems. Various research has shown that calls outpace internet leads by as much as 4:1 due to mobile devices and click-to-call buttons, but many of those calls go…Continue
Added by Tom Harsha on July 24, 2019 at 10:05am — No Comments
Dave Anderson's 10 ACCREDITED traits are designed to help you develop more killer instinct and mental toughness, and in this episode he introduces the first of these traits: Attitude. Use the 7 key aspects Dave shares to take an honest assessment of your daily attitude, and reflect on what you can improve so you can develop more killer instinct and mental toughness - and spend more of your days in game changer mode as a result. Listen to it today on iTunes, Spotify, iHeartRadio, Google Play,…Continue
Added by Dave Anderson on July 23, 2019 at 10:56am — No Comments