All Blog Posts (12,551)

Tell Me Moor

 

Just as 83,000 gross tons of a cruise liner is secured to land by various cables and anchors, what moors your life? The cables and anchors of your life are your values; you never know how secure those cables are until the storms of life come in and test their strengths. Tell me moor.  Have you been moored with the illusion of money? Have you lost the…

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Added by Marsh Buice on May 17, 2011 at 4:26pm — 3 Comments

Fixed Ops Marketing....Do you have one?

May%202011%20Gauges.pdf

Added by Liz Krewson on May 17, 2011 at 11:28am — No Comments

Vehicle Inspection

I’ll never forget one time when I was driving down a highway and noticed several state troopers alongside the road in an old service station. One stepped in front of my car and flagged me in to the parking area. The officer quickly walked around my vehicle checking all of my turn signals and headlights. He also quickly checked tire condition and the emergency brake function. He did use me to turn the switches and push the brake and the…

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Added by Rob Gehring on May 17, 2011 at 10:00am — No Comments

Managing The “I” In T.E.A.M.

 

 

Teamwork is crucial for the viability of a business. Slogans have been barked from summer camp to corporate retreats shouting the mantra of Teamwork. Sales, like sports, are intertwined with “I” and “Team.” They are literally Siamese Twins- almost indistinguishable. No team can win consistently without each team member preparing and executing to the best of his or her ability. No “I’s” can sustain long-term success without the aid of their…

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Added by Marsh Buice on May 16, 2011 at 10:26pm — No Comments

dealerElite interviews CarPriceHero's

10 questions about CarPriceHero



1. How long have you been on Dealer Elite?

We have been on Dealer Elite for 2 years now.



2. What do you like best about Dealer Elite?

We have really found some great ideas on best practices that were very useful in our dealerships particularly with Internet SalesChris Saraceno/Mike Myers and the entire… Continue

Added by DealerELITE on May 16, 2011 at 9:30pm — 2 Comments

Choosing Amazing

It's Monday morning and I'm getting ready for a new adventure.  While I'll still be working with dealers to help them staff up and train, I'll be responsible for marketing and delivering on my own.  With the market still not where it needs to be and many dealers believing they still do everything right, this is a scary endeavor.  How can one possibly compete  with companies that have been around for a while?  How can a "new kid" (even as old as I am), possibly go up against the old…

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Added by John Fuhrman on May 16, 2011 at 10:18am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 4

Are you still debating whether to employ text messaging in your eLead response process?  This story may get you off the fence.

 

One day a couple weeks ago, as I do most days, I was sitting in a General Manager’s office reviewing his store’s recent mystery shop. 

 

When I told him the Lead Response Time (LRT) was a disappointing 5 hours 36 minutes he immediately went to his CRM to verify.  To my surprise, the CRM said the response time was 41…

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Added by Trace Ordiway on May 15, 2011 at 8:37pm — No Comments

Even Eagles Need A Push



Even Eagles

Need A

Push

 

 

The eagle gently coaxed her offspring toward the edge of the…

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Added by Jack Higginbotham on May 15, 2011 at 2:44pm — No Comments

GET READY , GET SET, GO!!!!!!

Added by MANNY LUNA on May 14, 2011 at 11:44am — No Comments

Affordable Digital Marketing Training Starts May 25th

I want to invite all Dealer Elite members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing…

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Added by Brian Pasch on May 13, 2011 at 7:29pm — No Comments

Kniff Rides to Get Rid of Cancer

 

I'm posting an email that my friend Shaun Kniffin (from the Germain Group) sent earlier today. He's an avid bicycle rider and will be participating in a 100 mile trek created to raise money to help in the fight to end cancer.

The ride takes place 100 days from now. He's raised more than $2,000 toward his personal goal of $10,000.

You can learn more about the cause by clicking…

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Added by Cliff Banks on May 13, 2011 at 3:12pm — No Comments

Business Development Sales Manager-Highline store

I have an immediate need for a BDC Sales Manager for Infiniti in Hanover. We are moving into a gorgeous new facility soon and are getting ready to ramp things up.

 

Please email sdoran@primemotorgroup.com for a confidential interview.

 

Call: 781-962-5999

Added by Shari Doran on May 13, 2011 at 2:23pm — No Comments

Luxury Pre-owned Manager

Our business is growing and opening up the need for experience Pre-owned Managers on the South Shore of Massachusetts.

Competitive pay plans and fantastic opportunities for growth.

Please call Shari Doran at 781-234-2066 -or-781-962-5999 for a confidential interview.

Added by Shari Doran on May 13, 2011 at 2:20pm — No Comments

The Good Ol’ Boy Network (GOBN) Limits Dealer Success

The Good Ol’ Boy Network (GOBN) of the car business limits us in how we apply experienced and/or capable people, how we run our dealership’s business, and in how we approach women in this business for everything from ownership, to manager spots, to sales positions. And, by doing all that, limits our success.  And our profitability.  Let me tell you my own experience with the…

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Added by Keith Shetterly on May 13, 2011 at 2:00pm — No Comments

Toyota -- Too Clingy?

Remember that girlfriend or boyfriend that was just too clingy for you? Insecure, always seeking approval, or going overboard in trying to make you happy? Or worse yet, one date, and the person treats the relationship as if you're married.

Apparently, Toyota has the same problem -- only it's the one in the relationship being overly clingy, according to Stanley Bing, columnist for Fortune magazine.

He recounts in his latest column,…

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Added by Cliff Banks on May 13, 2011 at 11:51am — No Comments

You Can't Be Good With Children - A Lesson on Personal Branding

I was talking to someone that I don't particularly "know" in "real life". The conversation was over e-mail, and the only impression that he has ever gotten of me as been via e-mail. I feel like I portray myself as a confident, sassy, sarcastic, social media addict who has brains and doesn't take any BS.

 

...Yeah, he got that impression. But he worded it as being "Rough around the edges" and he was "Unable to really picture me with children."

 

This comment wasn't…

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Added by Katie Colihan on May 12, 2011 at 5:27pm — 1 Comment

Online Ratings: The Good, The Bad & The Bogus

One night a little over 2 years ago and armed with my laptop, I sat on my couch and investigated why so many good car dealerships had negative online reviews.  I took one brand and one state, California, and looked up each store’s… Continue

Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments

Online Ratings: The Good, The Bad & The Bogus

One night a little over 2 years ago and armed with my laptop, I sat on my couch and investigated why so many good car dealerships had negative online reviews.  I took one brand and one state, California, and looked up each store’s… Continue

Added by Kathi Kruse on May 12, 2011 at 3:21pm — No Comments

Improving Margins

One of the best things we can do to prevent a poor performance month is to have strong margins in our fixed operations. If your overall parts department gross profit as a percentage of sales is below 35% place some attention to your margins. My suggestion is that parts gross profit margin to service customers is at 42%. Use of a parts matrix program might need to be used to achieve this result. I recommend a matrix…

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Added by Rob Gehring on May 11, 2011 at 6:41pm — No Comments

The only thing that overcomes hard luck is hard work

Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous? Actually, who are you not to be? You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people… Continue

Added by Lizelle Landino on May 10, 2011 at 10:56pm — No Comments

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