July 2013 Blog Posts (92)

New Webinar Presented by Jeff Cowan: August 6 @ 8 AM pst/ 11 AM est

“How Service Advisors Kill Customer Retention”

Ever wonder why a customer leaves an automotive dealer’s service department around the 3 year mark? I do and I will share with you why this happens and how to stop it immediately with some very simple, easy-to-use techniques. This is a MUST attend for all Dealers,…

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Added by Jeff Cowan on July 24, 2013 at 3:54pm — No Comments

How Your Service Department Can Engage Customers: "Hump Day Maintenance"

A simple phrase gets me hooked as quickly as a silly song.  I like the Geico commercial with the llama walking around the office, "Guess what day it is... it's hump day!"  So stupid. So memorable. 

But…

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Added by Connie Keane on July 24, 2013 at 2:51pm — No Comments

Customer Segments are Key for Effective Advertising

The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience to buy.

Once you’ve had a chance to complete this little exercise,…

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Added by Michael Cirillo on July 24, 2013 at 2:37pm — No Comments

Fleming: The ABCs of New Technology to Help Dealers Accelerate Sales to Women

 

New technology for dealers

Three companies, AutoRef.com, BankHunter.com and ClearMechanic.com, which offer  unique and innovative technological contributions in sales, finance and the  service phase of a dealership’s business.

Added by Gina Parr on July 24, 2013 at 11:30am — No Comments

New eBook: Are You Mobile and Tablet Ready?

I’ve written many blogs on the topic of mobile friendly websites, emails, and all around marketing, yet I’ve noticed that most dealerships are not mobile ready. Smartphone usage has surged past 50% while Tablet ownership hit 25% just in the past year. This trend is not slowing down anytime soon either, it’s quickly accelerating.

Customers can access your website from anywhere—they might visit at home, at work, at a store, or anywhere in between. Knowing your audience…

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Added by Ketty Colom on July 24, 2013 at 10:05am — No Comments

The Five Things We Can Learn From Sharknado

July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in it).

 

Yet, this movie, according to SyFy channel owners,…

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Added by sara callahan on July 24, 2013 at 9:44am — 1 Comment

73% of People are Doing "It".... Are You?

Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!…

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Added by Paul Potratz on July 23, 2013 at 5:13pm — No Comments

BankHunter receives patent

 …
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Added by Gina Parr on July 23, 2013 at 1:03pm — No Comments

A Little Bit Goes A Long Way

The new 50th anniversary Lamborghini Veneno carries a price tag of $3.9 million, making it one of the most expensive cars ever produced. It sits on a $400,000 chassis, is adorned with custom made aerodynamic panels, all cradled with a V12 engine that cranks out 750 horsepower-reaching 60 mph in less than 3 seconds and top speeds of 220 miles per hour (Just what we need to sleep in a little later). In spite of the millions of dollars poured into the…

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Added by Marsh Buice on July 23, 2013 at 9:07am — 2 Comments

The Transformation of Employee Loyalty in Gen Y

In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history.…

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Added by Mike Gorun on July 23, 2013 at 8:45am — No Comments

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 y…

By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days.The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we are still finding our way around it.…

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Added by Bill Cosgrove on July 22, 2013 at 1:09pm — No Comments

We're All Responsible For Creating A Better Internet

Brands, companies, and individuals -- I think it’s time for some real-talk about content and social media.

Gary Vaynerchuk recently gave an interview about his decision to employ a full-time stalker (a.k.a…

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Added by Bill Cosgrove on July 20, 2013 at 9:00pm — No Comments

Tips For Branding Your Business

What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have customers clamoring to do business with you. Therefore, take a hard look…

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Added by Bill Cosgrove on July 20, 2013 at 12:30pm — No Comments

Every Dealership Needs a Hans Gruber

Buy-in. Utilization. Execution. Process. Training. Accountability. Management. These are all things that dealerships require to function in today’s competitive marketplace. And yet, on far too many dealership lots, those being tasked to execute their job’s duties are turning a blind eye to them. Your dealership needs a Hans Gruber.



It is commonplace for salespeople to push back or simply choose …

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Added by Joe Webb on July 20, 2013 at 12:26pm — 1 Comment

How MySpace Started Its Rebirth by Alienating Its Most Loyal Customers

MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the newest social network of preference for many. MySpace’s user base…

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Added by Richard Holland on July 19, 2013 at 9:42am — No Comments

Reeling Them In! How to make your Website Work Harder For You

Previously seen as an afterthought, more companies are seeing the value to be had in actively improving their website.



Is your company’s internet presence going unnoticed? This might be because what you thought was the hard part, has only just begun. These days it’s not enough just to simply have a website to bring in visitors, you have to actively…

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Added by Bill Cosgrove on July 19, 2013 at 7:15am — No Comments

Your Copywriter Don't Dance and Your Content Don't Rock 'n' Roll [PODCAST] Shake it up Baby!

If you haven't heard this it's great. If you have it's worth another listen

“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star,…

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Added by Bill Cosgrove on July 18, 2013 at 8:20pm — No Comments

Throwback Thursday -- 1961 Corvette

Larry Gray’s 1961 Corvette.

His childhood was spent in Pine Bluff, Ark., where he delivered newspapers for 35 cents a week and pumped gas. In those days station attendants would pump the gasoline, check the oil level in your car and wipe your vehicle’s…

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Added by Connie Keane on July 18, 2013 at 6:05pm — 7 Comments

What Makes Your Salespeople Tick

As a dealer, you spend a lot of time thinking about your customers. How can you bring them into the store, provide a great sales experience, and hold onto them long-term? These questions are very important, but not just for your customers. Shouldn't you be asking them about your employees too?

In…

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Added by Scott Bergeron on July 18, 2013 at 12:37pm — No Comments

95% CSI-40% retention?



Greetings,

Have you Maximized your numbers when it comes to…

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Added by Rob Gehring on July 18, 2013 at 10:33am — No Comments

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