July 2015 Blog Posts (100)

The Great Auto-Response Debate

We just finished a 30-day, full (email, phone and text) internet sales mystery shop of 21 dealers for a 20-group presentation I’m delivering next month. Of the 21 dealers we shopped, only five sent an auto-response to the inbound e-lead. Five! This means more than 75% of the dealers did not use an auto-responder.

The 20-group I’m addressing is a mixed group with mostly GM dealers; and it’s interesting that only one of the General Motors dealers used an auto-response. This…

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Added by Steve Stauning on July 12, 2015 at 12:18pm — No Comments

Are you using Dynamic Retargeting?

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Added by Paul Potratz on July 10, 2015 at 4:52pm — No Comments

What's Your REAL Response Time?

(This is an excerpt from our 2015 Mystery Shop Study which provides lots of free best practices and other great advice for dealers.)

OEMs, dealer groups and even Dealer Principals expect much more from their internet sales efforts today than…

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Added by Steve Stauning on July 10, 2015 at 4:05pm — 3 Comments

Recall Fatigue: The Time to Act Is Now

The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…

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Added by Chris Miller on July 10, 2015 at 8:51am — No Comments

Did You See This???

I don't know if you have seen this before, but I wanted to share with you my number one most popular Sales Tip over the last 2 years!
 
It's a great reminder that most of us KNOW what we should be doing in the sales process, but do we DO IT EVERY TIME?
 
If you look up WISDOM in the dictionary, it defines it as the "APPLICATION OF…
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Added by Dave Benson on July 10, 2015 at 5:54am — No Comments

Here's Some Important Things You Missed

There's so many new things everyday, it's easy to get overwhelmed! 

With all the new flashy technologies being developed everyday, we get caught up in the hype and miss the basics. This week on Think Tank Tuesday, I'm focusing on what you may have missed that's costing you leads and sales.…

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Added by Paul Potratz on July 8, 2015 at 3:48pm — No Comments

Try Again

Try Again



Two of the most important words in our language are “try again”. If you consider every major accomplishment in the world today the individual responsible for it said those words often. Thomas Edison invented the light bulb, and when he stated, he had over…

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Added by Rob Gehring on July 8, 2015 at 11:07am — No Comments

5 Blogger Outreach Tips to Help You Earn More Links

Whether you’re in PR, linkbuilding, or other forms of digital marketing, one part of your job might be reaching out to bloggers with requests for coverage or links. As a veteran blogger, I’ve been sent thousands of pitches and replied to only a small percentage of…

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Added by Mark Frost on July 8, 2015 at 10:52am — 1 Comment

Who Is More Loyal? Floyd Mayweather Or The Dealer?

A recent article in Automotive News relayed the story of Obi Obeke and how he had sold 39 cars to world-famous boxer Floyd Mayweather. The article explains how Okeke has been willing to do whatever it takes for his client to keep him…

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Added by Mike Gorun on July 8, 2015 at 8:46am — No Comments

CUVs Decline more than Cars

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. This edition also includes the monthly Specialty Markets report. Click here to download the full report.

 

The Black Book editors saw a few interesting changes during the July 4th holiday week, especially with large declines in the Crossover segments as…

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Added by Black Book on July 7, 2015 at 5:02pm — No Comments

SMALLER CARS AND DOMESTICS FEEL THE LARGEST DEPRECIATION DURING JUNE ACCORDING TO BLACK BOOK

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 declined -1.6% in June, compared with -1.2% in May. Domestic cars changed -2.8%; import cars changed -2.4%; domestic trucks changed -0.8%; and import trucks changed -1.0%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.



Entry-Level Cars felt the strong post-tax season slump, falling -4.7% in…

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Added by Black Book on July 7, 2015 at 3:35pm — No Comments

Straight to Inventory versus Landing Pages for PPC

There have been several studies in the automotive industry that have conclusively answered this question with hard data and compelling reasons why it is the way it is. Unfortunately, these "conclusive" studies often point in opposite directions and always seem to be conducted by companies that lean in one direction or the other.

Which is better for search PPC,…

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Added by JD Rucker on July 7, 2015 at 4:41am — No Comments

July 25, 2015 - Route 23 Ford's AP Exam Challenge.

Win a BRAND NEW Ford Fiesta at the 4th Annual Route 23 Ford's AP Exam Challenge.

The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!

They must also be present at …

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Added by Jonathan Morales on July 6, 2015 at 1:30pm — No Comments

In the Middle, it's the Messaging that Makes Digital Success

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing page, particularly with the debate over whether to point visitors towards a specific landing page or directly into…

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Added by JD Rucker on July 5, 2015 at 10:07am — No Comments

Have You Got Customers, Clients Or Guests?

Some dealerships call them customers, some call them clients, others call them guests…

I’m not fussed with what you call your enquiry, I’m just fussed in how you treat them.

Physiologically though, what you refer to your VIP as can have a lot to do with how you treat them.

 

So what’s the difference? 

 

Customer

A…

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Added by Dave Benson on July 3, 2015 at 7:33am — No Comments

5 Simple Link Building Strategies for Small Businesses

When someone new to digital marketing reads about link building strategies, it’s likely a confusing and stressful experience. The reason is, most people try to complicate the process to sell services by convincing you there’s something proprietary about their methods.

Now, most businesses should …

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Added by Mark Frost on July 2, 2015 at 8:43am — No Comments

Today’s Sales Tip PLUS Free Closing Ratio Tracking Tool

What’s the most important number you need to know in sales?

 ----------------------------------------------------------------------------------------------
 

I’m a big fan of AFL football and more specifically the Essendon Bombers! I love it that much that during and after the games, I love to look right through the team stats and drill down into each player to see how they have gone in…

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Added by Dave Benson on July 2, 2015 at 1:19am — No Comments

Preempt Lease-End Competition for Your CPO Inventory

The combination of consumer demand, increasing off-lease supply, and record-setting lease penetration is creating what could be sustainable momentum for the certified pre-owned (CPO) market.

To provide context, consider the following market dynamics:

  • Lease originations exceeded 3.5 million in 2014, Manheim reports—their highest level since…
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Added by Ryan Mayo on July 1, 2015 at 4:30pm — No Comments

You're Fired!

Over the years I've seen many dealerships terminate employees for various reasons. Most states today, state in their labor law claim, they are a right to work state. Interesting part about that is this means you really don't have to have a cause to terminate someone's employment at your dealership. Let's look at this in more detail, together we will analyze these…

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Added by Rob Gehring on July 1, 2015 at 9:51am — No Comments

Show Don't Tell

This video I did over the weekend shows the importance of demonstrating and showing our clients the WOW factors of our vehicles instead of just telling them!

 

I'm sure you can get some inspiration and pointers from it!

Great…

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Added by Dave Benson on July 1, 2015 at 12:42am — No Comments

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