July 2019 Blog Posts (60)

Shifting to a Razor and Razor Blade Business Model

In the last seven years, new vehicle gross margins have declined from four percent to two percent. If that pace continues, profit margins will be wiped out by 2025. It appears that the front-end grosses dealers enjoyed 10 or 15 years ago are never coming back.

 

F&I profits have made up for some of these lost profits, but this trend is not…

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Added by Scot Eisenfelder on July 12, 2019 at 9:26am — No Comments

Digital Ad Budget Allocation

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses advertising spend, and various ways to allocate your budget via cost per sale thinking.

Added by Jim Flint on July 12, 2019 at 7:00am — No Comments

Introducing iFreqs

1. INTRODUCING IFREQS® ROBOTC ARM MOBILE PHONE HOLDER FOR CAR

Fundamentally redesigned and re-engineered. The latest innovation and a patented design phone holder make your phone safe all…

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Added by Terrel Watkins on July 11, 2019 at 8:30pm — No Comments

Write Service Podcast: Episode 69- Service Advisors Hitting Their Goals? Time to Re-Evaluate and Re-Train!

This week, Jeff discusses the important topic of goals. We are at the halfway mark, so it's time to evaluate your goals. As a service advisor., have you reached them? Have you fallen behind? What are you doing to get back on track and re-project for the second half of the year? Stay tuned for Jeff's expert advise on maximizing your time on the service drive. Copyright 2019 Wm Jeff Cowan

Website: automotiveservicetraining.com

Contact: info@jcowansprotalk.com

Phone:…

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Added by Jeff Cowan on July 11, 2019 at 12:00pm — No Comments

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them. What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less likely to follow manufacturer recommendations than their older counterparts. While 61% of…

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Added by Jeff Giere on July 11, 2019 at 10:37am — No Comments

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service. Go ahead. Take a look at a few dealership websites. Service tends to be the red-headed stepchild; often neglected and forgotten. Yet it accounts for 50% or more of…

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Added by Ed Barton on July 11, 2019 at 10:17am — No Comments

Warning: BlueKeep Malware Could be as Bad as WannaCry

Dealers, do your computers still run the Windows 7, Windows XP, Windows Vista or Windows 2003 operating systems? Do you have a Windows Server 2008? Be aware that your machines are vulnerable to a new type of malware called BlueKeep that’s seeking to infect thousands of computers and could be more destructive than the WannaCry ransomware outbreak of 2017.

 …

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Added by Erik Nachbahr, CISSP on July 10, 2019 at 9:31am — No Comments

CULA Makes Vehicle Leasing Seamless For Credit Unions

New 'Seamless Lease Connection' from Credit Union Leasing of America streamlines the lease management process for credit unions and enhances the member experience

SAN DIEGO, July 9, 2019  -- Credit Union Leasing of America (CULA), the leader in enabling credit unions to leverage the $64.6 billion U.S.(1) vehicle leasing market, announces the launch of a redesign to their proprietary lease management system,…

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Added by Crystal Hartwell on July 9, 2019 at 2:21pm — No Comments

7 KPIs to connect with every caller

Dealerships lose hundreds of sales opportunities every year because of missed or mishandled phone calls. On average, a dealership fails to connect with 33% of incoming calls. For every 100 calls, that means you’re missing out on 33 potential deals! Phone calls are three times more likely to convert than other types of leads. It’s crucial to fix your phone…

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Added by Tom Harsha on July 9, 2019 at 10:16am — No Comments

Local Search Group Digital Marketing Turns Nine

There are thousands of you reading our blogs, watching our videos, and keeping up with our activities on various platforms where we publish. 

I believe we all have something in common: We enjoy learning, understanding…

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Added by Jim Flint on July 9, 2019 at 8:00am — No Comments

Week Four, Already!?!

Ladies and gentlemen, we are back with our newest video series, Ali Reda’s Road to Sales Success! It’s time for us to talk about Carlos’ fourth week in the dealership. If you don’t know about him yet, let me bring you up to speed. Carlos is a new salesman at Les Stanford, and Ali Reda is his immediate manager and coach. We want to take…

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Added by Damian Boudreaux on July 8, 2019 at 1:50pm — No Comments

Ali's Apple Tree

In our video series, Ali Reda’s Road to Sales Success, we’ve told you a little about us and a little about our new friend, Carlos – a new salesman working under the tutelage of our very own, Ali Reda. In the first few weeks, Carlos is already building a business of lifelong relationships that he’s cultivated with friends who know, love, and trust him. He’s also putting himself way…

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Added by Damian Boudreaux on July 8, 2019 at 1:46pm — No Comments

fusionZONE Automotive Forms New Dealer Advisory Council

Advisors from a mix of dealers and dealer groups will help shape future company processes & product development

 

Lakeland, FL, July 8, 2019 - fusionZONE Automotive, LLC today announced the formation of a dealer advisory council to gather feedback and insights directly from its dealer clients to help shape future product development based on the exact needs of its…

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Added by Ed Barton on July 8, 2019 at 10:01am — No Comments

Write Service Podcast: Tips for Service Advisors to Bounce Back After "Scraped Knees"; Creating Service Drive Momentum from Each Mishap

This week, Jeff discusses how service advisors and managers can bounce back after having "scraped knees". A bad day, week, or month, cannot define your success and WILL NOT determine your momentum on the service drive. Copyright 2019 Wm Jeff Cowan

Website: www.automotiveservicetraining.com

Contact: info@jcowansprotalk.com

Toll-Free: 800-248-2931…

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Added by Jeff Cowan on July 5, 2019 at 12:00pm — No Comments

Click Share vs Impression Share

In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses the differences between Click Share and Impression Share, and why knowing the difference can generate more traffic.

Added by Jim Flint on July 5, 2019 at 8:00am — No Comments

Process, process, process. Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processe…

Process, process, process.

Processes are the core tools for business. In order to become and remain successful and competitive, Dealership Service Departments must continuously improve their processes. Failure to do so is likely to result in higher costs, lower revenues, less motivated employees and fewer satisfied…

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Added by John Fairchild on July 2, 2019 at 4:40pm — No Comments

Our Spirituality in Crisis How This Area of The Theory of 5 Can Pull Us Through Dark Times

Our Spirituality in Crisis 

How This Area of The Theory of 5 Can Pull Us Through Tough  Times

 

No matter how we plan and prepare, there are times in life when circumstances beyond our control can bring us to our knees. Deaths, family…

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Added by DealerELITE on July 2, 2019 at 10:30am — No Comments

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits. Industry experts recognize that used cars are typically more profitable to a dealership than…

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Added by Dan Beres on July 2, 2019 at 9:58am — No Comments

Four Reasons on the 4th of July -- Four Reasons Why Smart Bidding Strategies aren’t so Smart for Auto

With 6 Google Certifications and practical experience in Google Ad accounts, I wonder out loud if Smart Bidding just isn’t that Smart in the Automotive space.

  • Google’s Smart Bidding uses machine learning to optimize bids to…
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Added by Jim Flint on July 2, 2019 at 8:29am — No Comments

fusionZONE Automotive Expands and Moves into New Lakeland, FL, Offices

Lakeland, FL, July 1,  2019 - fusionZONE Automotive, LLC today announced that due to sustained company growth it is expanding into new offices with an additional 8,000 square feet of space and consolidating operations to its Lakeland, FL office.

 

FusionZONE acquired MotorWebs a year ago along with nearly 300 dealership clients, and this expansion has enabled it to add management and support functions, and service…

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Added by Ed Barton on July 1, 2019 at 10:11am — No Comments

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