Today's Daily Tune Up @CarBizToday http://bcove.me/lahzhkit on the effects of being negative around customers.

Websites are used as effective tools for marketing and branding your dealership and its services. They have also been a means of shopping. However, the number of mobile users are rapidly increasing and this means more people are accessing the Internet through their mobile devices. Having an App will serve as a promotional tool for your dealership, and this enhances branding. People take for granted what they see every day, but subconsciously it influences them greatly, so having the…

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with potential customers.

On the other hand, it's even…

There’s no doubt that customer satisfaction is important to all car dealerships. Whether a dealership actually cares about making the customer happy, or merely wants to ensure that their CSI scores stay acceptable to the OEM, these scores play a major factor in the overall health of a dealership. Poor online reviews can sway a buyer to go somewhere else. Poor CSI scores can…

This thirteen second video contains a nugget of knowledge that I’ll attempt to briefly polish up here. The clip comes from a nineteen sixty-three Chevrolet sales training filmstrip. The title of the filmstrip is “Press the Yes Button.”

The power of this technique is undeniable. It employs two of the six universal principles that guide human behavior . Ethically implementing these six…

Greetings Friends,  

When your numbers are bad it might be your staff's attitude. When your numbers are good it may be your process. Click the link below to not only find out why your numbers are bad, also how to fix them!

https://www.youtube.com/watch?v=2pNoNpdgdJA…

Have you been using price points and incentives as a crutch in your video advertising? If so, you are limiting your creativity. There's so much more that you could be doing to showcase your product and your brand. 

On this week's Think Tank Tuesday, I explain how you can channel your inner creativity to increase the effectiveness of your advertising. …

Who handles pricing and repricing of used inventory in most dealerships? How often do you feel the cars should be repriced?

Does the current staff have the time to get it done?

Uncle Carl, who owned a chain of stores in Indiana, said it best. "Show up to work right on time and set yourself up for mediocrity. Show up 5 minutes early and you create job security; 15 minutes early and you will likely someday be in management; 30 minutes early and you will likely own the company someday."

Uncle Carl's advice is sound. How many times have you shown up early and had people waiting, or witnessed someone pulling in at quitting time, as the rest of the staff…

Cedar Falls, Iowa:  August 12^th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform.  Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03^rd through September 5^th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.”  Scott Davis, the President and Founder of Driving Loyalty,…

Things change. There’s no getting around that. The most effective marketing strategy in the world can be rendered ineffective in a day by an algorithm change. Or your thriving Facebook page could become a ghost town due to the monetization of Facebook. The only constant in the world is people’s desire for content. Content comes in many forms. In fact, everything you put out…

2014 Mazda2 - Where Fuel Efficiency Meets Affordability.

It's best to mentioned that the 2014 Mazda2 in New Jersey starts under $15k with an EPA estimated 29 city and 35 highway on the 2014 Mazda2 with a manual transmission. The automatic transmission model has an EPA of 28/34 which is not much different. Powered by a 100hp 1.5L DOHC 4-Cylinder engine, the…

In his book, Customers for Life, Carl Sewell says to MEASURE EVERYTHING. So how do you measure how well your team is doing with live chat? For many dealers handling chat in-house, ‘measuring chat’ means tracking the number of chat conversations and…

When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that…

This article was written by Bob Sloan and was originally published on the NCM Institute Up to Speed blog. 

Car count is one of the primary metrics for measuring growth in the service department. An increase usually leads to additional shop hours produced and gross profit. A decrease is a call to action to determine the cause(s) as well as develop a plan to…

On August 6, Google announced in a Google+ post that they were implementing a feature within Gmail that would automatically place “Unsubscribe” links to the top of any emails that include them. This has caused many email marketers to scramble and some are getting very nervous. While Gmail is the most popular email service in the world, if you are sending communications to…

There are many things that companies can do to earn a customer’s loyalty. However, e-mail marketing isn’t typically high on the list. Consumers get barraged continuously with marketing messages via e-mail. As you go through your in-box, how many do you delete without even reading them in order to get to those you are interested in reading? A very good…

Ramsey Fiat is Offering $1k Bonus Cash!

Interested in new Fiat 500, 500c, 500 Abarth, 500c Abarth, 500L or 500 by Gucci in New Jersey? Well now is your chance to lease a new Fiat 500 at Ramsey Fiat if your lease is maturing between May 1 and August 31,…

Come to find out after 45 days of trial and erra! Wow what a 45 days. I can see that dealership sales training and the BDC department can work hand in hand and be effective. The reason is because everyone can use phone training. Today the custormers use the intenet 7 to 18 hours before they decide to go to the dealership. So with good phone skills a salesman is able to schedule an appointment ( By Creating Excitment and Creating Urgency) for the customer to come into the dealership.…

Welcome to this week’s edition of Beggs on the Used Car Market, with insight and analysis from Ricky Beggs, Editorial Director of Black Book.

During the past week new car sales reports were released and this portion of the industry continues to prosper. Within the new car market there has been for the past year or so, and is currently, a steady stream of new models, major…