Social Media News for the Week of August 24 via @SocialLittleMan

Blab.im Hitting the Social Scene

Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on.  Similar to Periscope, its live streaming functionality allows groups of up…

Black Book® and Fitch Ratings, Inc., today released their latest joint vehicle depreciation report, showing that overall vehicle depreciation is expected to reach between 14.0% – 14.5% by the end of 2015, and the main factor driving depreciation rates will be rising used vehicle supply, varying by vehicle segments. Click here to download the full report.



Fitch does not believe marginally rising…

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…

Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfer processed until paperwork can be provided of the completed service. According to Swapalease.com, this added safety measure generates an additional step in the transfer process but is a necessary part to ensure vehicle safety.

 

Recalls Part of the OEM Marketing Strategy?…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

According to analysis by Black Book, a handful of segments are showing distinct depreciation patterns over the past 16 weeks. In contrasting patterns, the Full-Size pickups have depreciated just 1.8% while the Entry-Level…

Article written by Kristin Huntley

What are my strengths?

As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer.  Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going!  If you enjoy the blogs, please tweet me, comment, share,…

AutoMax Recruiting and Training is looking for aggressive top talent who want to get into the “Life Changing Business” with us, recruiting and training Salespeople, Internet Salespeople and BDR’s for dealerships across the country.

If you are a TOP!!!!! Salesperson, an F&I Manager, a Sales Manager/Team Leader, Internet Manager or a BDC…

New research from DMEautomotive reveals vehicle age, and lack of awareness of manufacturer recommendations, contributing to drop in number of consumers following manufacturer recommended service intervals

Daytona Beach, FL – August 25, 2015 – New research from DMEautomotive analyzes the factors influencing the decrease in the number of consumers who adhere to manufacturer’s recommended service intervals for their…

The temptation to speak during the Demonstration Drive is something that is hard for many Salespeople to control.  Since it is just beyond the halfway point of a normal sales process, it is tempting to start applying pressure through things like Trial Closes or overselling the Customer on the features and benefits of the vehicle.  This method has long been a…

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?

According to an article in Inc., the Disney…

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs.…

#73 – 99 Things About Social Media with Joey Little

In little less than a decade, social media has exploded from being a part-time diversion for students to a staple in everyday consumer life.  Today, 73% of the…

When handling Internet leads, the lack of response by customers, the appointments that don’t show and the unrealistic expectations often frustrate internet managers and dealers. Show and closing rates in the low to mid-teens is not uncommon, compared to the total number of leads received.

I thought I would share some best practices from my observations working…

Email Marketing is an important strategy, which when performed properly and effectively, it will set you above the rest of the competition. Our team has outlined their Best Practices, which formulate and structure our Email Marketing.

BUILD ACCURATE & TARGETED LISTS

This is the most important rule when sending emails for any…

All of your advertising won't help you if your showroom and digital showroom aren't managed correctly. Too many dealers are ignoring two of their biggest points of sale. On this episode of Hard Facts, learn where you maybe making your mistakes and what to do about them. 

Google has said they are testing their self-driving car prototype this summer on the streets of California. Are we, as humans, ready to give up control of driving ourselves?

            If you were to visit Google’s page endorsing their self-driving prototype you will be greeted with some staggering statistics. The likes of which include “94% of accidents in…

When business owners think of SEO, they most likely think of ranking #1 for the most obvious search terms in their area. And while those are arguably the most high-value single targets for your SEO efforts, these terms, such as "[SERVICE] in [CITY]," are also the most…

Google Penalties on your website

This article: Google Penalties Explained & Common Reasons Websites Receive Them (A Complete Guide) shared…

When you have been managing a quite considerable marketing strategy for the Car dealership but nevertheless, have not noticed any changes to the sales and interested clients you obtain into your lot it might be time and energy to reform your marketing strategy. Among the biggest reasoned explanations why auto marketing campaigns fail to see any effect is basically because they crash to…

Sophisticated vehicle features, technology and add-ons are one of the reasons why transaction prices have increased on new cars and trucks. But Black Book has noticed that these "fully loaded" vehicles are experiencing more depreciation than their "base model" counterparts. One reason for this is that the typical used-car buyer is still shopping for value rather than technology, which means the fully loaded model is often found near the similar price of a base model.



As an…