Women visit 30% more dealerships than men when buying a car. Several factors contribute to this variance. According to KBB, women are twice as likely as men to be undecided about which car they want. Add to this the fact that women are less confident (38%) about car buying than men (58%), and take longer to make a decision; 75 days for women vs. 63 days for men.…

If you are looking at your month and aren’t happy where you think you will end up DO something about it.

DO: verb 

1. To perform (an act, duty, role, etc.):

2. To execute (a piece or amount of work):

3. To accomplish; (finish; complete):

4. To put forth; (exert):

5. To be the cause of (good, harm, credit, etc.); bring about; effect.

6. To render, give, or pay (homage, justice, etc.).

7.…

Have you ever heard the statement that “Life begins outside of the comfort zone?”

The Comfort Zone is certainly a place that beckons us all at one time or another.  Resisting the allure of resting on past or current success is not that easy at times, and when we are doing okay and the pressure is off it can be easy to give in and put…

Social Media News for the Week of August 17

Twitter Character Limit

The private side of Twitter saw a big change this week, as the social media platform removed the 140-character limit from direct messages. While the public…

An article published on Wards Auto shared some interesting views from a recent session at the Automotive Customer Centricity Summit. The article stated that John Finkel, director-client experience and training for Nissan’s luxury unit, Infiniti, does not believe that a 1-hour car…

Here's How to Turn Your Autoresponders into a Powerful Sales Tool!

Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…

Analysis by IHS Automotive, Commissioned by CallSource, Reveals Auto Dealers are Missing Out on Important Phone Leads

Westlake Village, CA – August 18, 2015 – Over eighty percent (84%) of a dealership’s inbound sales calls are not converted to a sale…

Hispanic Consumers Are Serious About Shopping

As marketers and businesses reach out to Hispanic consumers, one thing is clear: the range of shopping behaviors and attitudes among this segment of the population varies greatly depending on several factors. Shoppers show preferences based on factors such as what is being purchased, why they…

Turning Social Media Into Sales

By: Susan Givens

Like Us. Friend us. Share us. Retweet us. Pin us.

Five years ago, none of that would have made any sense. Now, when it comes to marketing, it’s all you hear.

Having a presence for your dealership on social media sites is all well and good — conventional wisdom tells us it’s a mustthese days — but when it comes to converting that presence…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

According to Black Book editors, trucks have started to see depreciation rates pick up steam over the last few weeks, highlighted so far by their largest weekly drop of 2015 this past week (0.41%). In looking at the…

I almost titled this post “Perfect Data Matters,” but because it is one of the MOST IMPORTANT blog posts I’ve made this year, and because that title is so stinking boring to you and your managers, it would guarantee the least amount of interaction.

And that is sad. Perfect Data matters.

As boring as that sounds, not only does Perfect Data matter, it matters more than the Up getting out of their car right now. In fact, compared to Perfect Data in your CRM, that Up is…

Chapel Hill-based provider of digital marketing platform, data analysis, and client support services announces 3-year revenue growth of 215%

Chapel Hill, N.C. – August 12, 2015 – What do Yelp, Pandora, and Timberland have in common? These three companies—and many more—first gained early exposure as members of the Inc. 5000, Inc. Magazine's annual…

Earning Hispanic Consumer Trust Through Communication and Empowerment

Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online.  How do they speak to you?  How do they approach you as a consumer?  Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time…

Bockius’ presentation “Big Data Strategies to Capitalize on Your Used Car Marketing” will be co-presented by Tom White, Jr. from Subaru of Wichita; Bockius and White were selected to speak by auto dealers in a highly competitive process; joining an agenda with four award-wining authors and other industry experts

Austin,…

Social media is a great place for brands to get their message out to the masses using video. Not only are more people watching video on Facebook, but the platform itself is also giving it extended reach in order to entice marketers to publish more video on Facebook. Another really great (for marketers) feature of video on Facebook is that it autoplays in a user’s…

A friend (who happens to also be a client) called me today hoping to pick my brain about his presentation at a conference. He's an experienced General Manager who has seen it all. Sometimes, seeing it all means it's difficult to pick out the gems that you've come across in your career.

In talking about customer retention, it's easy to see the importance of…

How Do I Manage Facebook's New Private Customer Messaging?

Have you heard the news? Facebook will soon allow customers and companies to take their conversations to a private chat. On this week's Hard Facts, Samantha covers this latest feature roll-out and what it means for you.…

Forget the Billboards: 74% of Consumers Rely on Social Networks to Guide Purchasing Decisions

Social media holds a powerhouse of capabilities for your dealership. And don’t let the name fool you; it’s not just for socializing. It’s being utilized for everything from shopping to research to networking and pretty much anything else your mind can conjure up.…

From Susan Givens, Publisher of AutoSuccess Magazine

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Selling a car is great, but should it be the ultimate goal of your dealership? While selling a vehicle may be the measure of…

Think about the last time you scrolled through your Facebook newsfeed, Twitter account or Instagram feed. How long did you spend on each post? My guess is probably less than a second. Most people don’t spend a lot of time analyzing and reading every post that infiltrates their newsfeed from their networks. A typical user will scroll through and, when something…