Not everyone who decides to be in the auto industry ends up wanting to stay in it and it is no secret that there is a high turnover rate in the car business.

Employee turnover costs dealerships money in several ways: Dealerships will experience a loss of training expenses; inexperienced…

This week, Jeff gives a sneak peek into some brand new content for his fall workshop tour starting next month! He covers 5 key areas that make up a closer, and covers what percentage of each area makes up that individual. Stay tuned and take notes to get you to the top of your closing game! Copyright 2018 Wm Jeff Cowan

To register for his fall workshop tour, email info@jcowansprotalk.com and mention promo code PODCAST.…

Henry Ford was once asked why he visited his executives rather than having them come to his office when problems arose or he needed questions answered. “I go to save them time,” said Ford. “I’ve found that I can leave the other fellow’s office a lot quicker than I can get him to leave mine.” Ford knew the necessity of gaining information.[1] He also knew…

I am sure many of you are familiar with the sad fate of Toys R Us. But, do you remember how it originated it’s online journey?  In the beginning of the Toys R Us online venture, they made a deal with Amazon to be the exclusive…

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…

New tax law and economies of scale help publics and consolidators buck trends to grow earnings and fuel Q2 Buy/Sell market to 92% growth over Q1; one-eighth of all auto dealerships have changed hands since 2014 as industry consolidation continues

Irvine, CA – August 29, 2018 – The new tax law and improved economies of scale and scope are among the trends driving a robust Buy/Sell market in Q2, after a slow start to the year, according to The…

Take part in the largest survey on digital retailing as we re-imagine and innovate the automotive sales process. All responses will be confidential. We encourage dealers, vendors, and OEM managers to participate in this survey. Please take the survey today and share the survey link with your peers: …

Dealerships are coming around and increasingly realize the importance of having a good social media presence. Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and potential. Regardless, dealerships are shifting their focus away from traditional media towards digital and allocating more…

Let me start by saying that I love to surf. Back in my younger days, I was able to qualify and had the opportunity to compete on the pro tour. At one point, I surfed Mavericks in Northern California which has waves in the 30 to 40-foot range. To illustrate, the waves are so big and heavy that you can’t just paddle out. I take this boat out and paddle to ride my first…

Defining Customer Experience for Long-Term Retention

When it comes to creating a successful sale, customers’ experiences matter from the moment they first engage with a dealership online or in person. Repeating successful experiences requires careful tracking and analysis of each experience to understand which experiences create success. Having that scalable success is the dance of sales, and finding an…

There’s a lot of buzz around subscriptions as a new ownership model, with various industry pundits forecasting major disruptions for dealers. I see things differently.

I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…

The goal of this is to help you find new and better ways to build a highly successful career in the car business and today I want to speak to you about selling in service.  The service department can be one of your best sources for finding buyers and if I was selling today I would sell more cars than the salespeople who spent all of their time taking ups.…

This week, Jeff covers one of his favorite closes- The Order Blank Close. While this close is a classic, it still provides an extremely high closing ratio. This is perfect to use when you haven't closed the sale, but you don't know why. Use this to get a "yes" or simply get an answer! Either way, you can't go wrong! Copyright 2018 Wm Jeff Cowan

Website: thejeffcowan.com

Click HERE to watch!…

What one person has the opportunity for an uninterrupted 10-20 minute conversation with your potential buyers and service customers?

Your courtesy shuttle driver. Is this a person you trust to represent your store? The benefits of a friendly, professional shuttle…

Jenny.

Tommy Tutone said it in 1981 and many of you reading this know that number. It’s Jenny’s number. And we remember it. Why? Sure, it was a catchy song and has become a staple in early pop music, but it does hold a hidden gem that every car dealer would be thrilled to possess.

For dealerships, customer information is only the beginning of…

When automobiles were first introduced into society, people didn’t know what to think. For the most part, early automobiles were reserved for the wealthy, while everyone else continued their transportation needs with the use of horse and carriage.

However, people were very curious about this strange new phenomenon of transportation. So curious, in fact, that…

The benefits of having a mobile check-in and MPI process in the service department have been widely confirmed. You’ve probably heard all about the three “T’s;” specifically transparency, timing and trust.  

However, one of the biggest unsung benefits is…

$10 from every copy of ‘Assumptive Selling’ sold on Amazon in August 2018 goes straight to help Bryan & Tamarra Armstrong

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Tamarra Armstrong, wife of the consummate Car Guy, Bryan, suffers from a very rare disease known as Superior Mesenteric Artery Syndrome (SMAS). Because this is a disease that affects fewer than 3 in every 1,000 people, the treatment options are limited; and all are very expensive.

“Bryan and Tamarra have always been supportive of anyone in…