The following is an except from the book “Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better” by Maddy Dychtwald with Christine Larson.
Start Your Engines: Transforming the Automotive…
Added by Jody DeVere on May 4, 2011 at 3:40pm — 4 Comments
The # 1 reason to sign up with the factory is employee retention. The internal customer (the employee), is most important. Do dealers truly understand this point? In my professional opinion, when the internal customer (the employee), has total confidence, from the F&I handoff, to the service department, everything comes together. The employee feels secure about the customers protection, for their vehicle. Now, the customer never suffers, service retention goes through the roof and…
Added by Tony Provost on May 4, 2011 at 2:29pm — No Comments
Added by SUSAN HAIR on May 4, 2011 at 8:51am — No Comments
A vehicle is more than just a machine that gets you from Point A to Point B, especially when you have passengers along for the ride. There are a lot of factors that determine which vehicle fits your family’s needs the best.
How can you find the right vehicle for your family? The first and most important step is to examine your needs, and prioritize them over your wants. This will help you to keep costs lower by focusing on the most important aspects of the vehicle…
ContinueAdded by SUSAN HAIR on May 4, 2011 at 8:36am — No Comments
It’s natural to be scared when your child reaches legal driving age. Not only will you stay up at night worrying about their safety, but you’ll also probably worry about the process of teaching them and how they’ll behave once they’re out on their own.
Per mile driven, teenage drivers age 16 to 19 are four times more likely to crash than older drivers. According to the CDC, the teens at the highest risk of crashing are male, have teenage passengers with them and have had…
ContinueAdded by SUSAN HAIR on May 4, 2011 at 8:34am — No Comments
Below is one of my favorite tales of two dealerships. It is a favorite story because I believe both dealerships had the best of intentions, just one made a positive impact and the other a not so positive impact on how one woman in a vast world of consumers experienced buying her first brand new car.
The ink on the divorce decree was nearly dry and I was out to make some big changes in my…
ContinueAdded by Stephanie Young on May 3, 2011 at 12:00pm — 11 Comments
It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…
ContinueAdded by The Cobalt Group on May 3, 2011 at 10:47am — No Comments
Kids are expensive. I know, tell me something I don't know. But, I thought it would get easier as they grew. WRONG! As I set my daughter up in her first apartment at college, the bare necessities had me hoping for a lot more book sales and training assignments. But, we went shopping anyway. She needed everything from bedding to pots and pans. Furniture to picture frames. For those of you with college age kids, you know what I mean.
So, after many trips to stores,…
ContinueAdded by John Fuhrman on May 3, 2011 at 10:00am — 1 Comment
In the auto business life gets pretty hectic. Monthly deadlines, sales quota's, closing ratios, and heat cases are all part of our daily routine. If you are a trainer or vendor have you ever called a manager at a dealership who said, "Sure I have lots of time to speak with you about your service." Nope, they never have time, they are too busy whatever it is that keeps them busy.
I came across this article that I wanted to share with dealerelite members. It has some…
ContinueAdded by Mark Dubis on May 3, 2011 at 8:18am — No Comments
People love to talk about the ways that search engines determine their rankings. I always advise our clients to stay away from trying to find "the edge of the algorithm" or any practices that are manipulative because of the risk these tactics carry, but the search engines continue to have many limitations on what they can do, and how they interpret what they see.
Therefore it is prudent…
ContinueAdded by MANNY LUNA on May 3, 2011 at 1:26am — No Comments
Added by Lizelle Landino on May 2, 2011 at 11:44pm — 1 Comment
Added by Keith Shetterly on May 2, 2011 at 7:15pm — No Comments
F&I Compliance always gets attention in a dealership but making sure you also are in compliance with the numerous human resources, safety and enviromental regulations is equally important. There are no less than ten federal laws and regulations that impact hiring (not to mention state laws) and that is only the start. The federal Department of Labor (including OSHA and the…
ContinueAdded by Kathryn Carlson on May 2, 2011 at 6:30pm — 1 Comment
It’s good to be nice. Nice works, especially with women.
Of course whatever you do to meet the needs of women, will delight your male customers! That’s actually a fact based on a Wharton School study in partnership with WomenCertified. So in short aim for what makes her happy and you will win with everyone.
Sometimes we have to remember that we are customers too and treat them the way we would want to be treated. Kind of hard sometimes when we become robots in how we sell and…
ContinueAdded by Delia Passi on May 2, 2011 at 5:54pm — No Comments
Google doesn't always get things right the first time but eventually they do listen to their user community.
One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.
This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. It…
ContinueAdded by Brian Pasch on May 2, 2011 at 3:26pm — No Comments
Added by Kathi Kruse on May 2, 2011 at 3:02pm — 29 Comments
Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net, reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…
ContinueAdded by Philip Zelinger on May 2, 2011 at 1:51pm — No Comments
Added by Ronda Lewis on May 2, 2011 at 1:30pm — No Comments
I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
When you consider what the average monthly operations and…
Added by Brian Pasch on May 2, 2011 at 1:00pm — No Comments
Added by Christine Nolden on May 2, 2011 at 12:30pm — 3 Comments
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