September 2010 Blog Posts (122)

Failure of Web Advertising....Is It Really Working??

Everyone is jumping up and down about "Social Media" and Online content/advertising....but is it really the benefit that it touts itself to be?? Here's a different point of view.

Reprinted from "The Ad Contrarian"

The Ad Contrarian is Bob Hoffman, ceo of Hoffman/Lewis advertising in San Francisco and St. Louis. Bob is former ceo of MOJO USA and…

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Added by Jack E Curenton on September 20, 2010 at 3:00pm — 3 Comments

Get "What You Expect" when you Crunch Your Service Numbers

“What You Expect”



(This is a follow on blog post from a previous post titled “Crunching Your Service Numbers.”)



This is part of the daily “Must Do” list for every Service Manager. You cannot go through the day without checking progress. To do so would be a sure recipe for disaster. Just ask the Captain on any ship or the Pilot of any airplane. They will not start the engines without a plan much less leave the harbor or take off from the airport.



As a Service… Continue

Added by Leonard Buchholz on September 20, 2010 at 1:44pm — No Comments

MY WAY - Manage by Exception

MANAGE BY EXCEPTION

It is Tuesday morning and the controller receives a credit memo from the factory with…

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Added by Douglas R Manley on September 20, 2010 at 6:37am — No Comments

A Rememberance of Manny Luna's Facebook Page

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Added by MANNY LUNA on September 19, 2010 at 5:00pm — 1 Comment

Viral Prospecting

Hi

Some of you on these pages know me and my company. Viral Marketplace features different ways that a salesperson or dealer can manipulate the Web and their digital footprint to lower marketing costs and improve your effectiveness.

Of course our AdzZoo marketing program is changing the way that Dealerships are marketing, the reason for this message today is…

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Added by Craig Darling on September 19, 2010 at 4:27pm — No Comments

MY WAY - Vehicle Payoffs

VEHICLE PAYOFFS

There are times in every dealership when the store has the cash shorts and managing cash…

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Added by Douglas R Manley on September 19, 2010 at 4:18am — No Comments

Why is it so true?


Why is it that customers that buy a car for Fair Market Value Price are always happier than the customers you have to sell below invoice to? and why is it that the customers you sell below invoice are never happy?

Added by MANNY LUNA on September 18, 2010 at 1:39pm — No Comments

MY WAY - Surprise Audit

SURPRISE AUDIT

The controller’s job is to protect the dealer’s assets. One of the most abused assets in a…

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Added by Douglas R Manley on September 18, 2010 at 7:29am — No Comments

WHY DEALERSIPS FAIL!



No Fran Taylor Techniques!

Added by MANNY LUNA on September 17, 2010 at 6:22pm — No Comments

25 Closes to Help Seal the Deal and Make You More Money

If you're any kind of sales professional, closing is a huge step in the sales process. There have been moments where I could have closed many clients and got the deal, but I was unable to because I didn't say the right thing at the right time. And it's frustrating because you know…

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Added by Patrick Banks on September 17, 2010 at 5:58pm — No Comments

"KING OF GROSS"

SEE HIM LIVE!

Added by MANNY LUNA on September 17, 2010 at 4:46pm — No Comments

WOMENCERTIFIED

Northwood Univ. mandates WomenCertified for graduation

.Northwood University, which offers the leading curriculum in Automotive Retail Management has made the WomenCertified program a requirement for all participants in its automotive marketing program. The full text of the Northwood press release can be found here.



We are thrilled that Northwood made our program central to their curriculum. It was through the unanimous concensus of the students that sampled WomenCertified(R) in… Continue

Added by SUSAN HAIR on September 17, 2010 at 3:52pm — No Comments

The Official Press Release: AutoTrader.com Agrees to Aquire vAuto

From Autotrader's Press Release:



ATLANTA/CHICAGO – September 17, 2010 – AutoTrader.com and vAuto announced today an agreement under which…

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Added by DealerELITE on September 17, 2010 at 3:17pm — No Comments

Results have been posted for week 2 of the CarChat24/DealerElite.net Dealer Chat Case Study!

Click on the link below to view the 2nd week results posted by the three dealers participating in the study.

http://www.dealerelite.net/profiles/blogs/free-247-dealer-chat-support

Shereef

Added by Shereef on September 17, 2010 at 1:17pm — No Comments

IT'S TRUE!

Today I have the privilege of announcing the signing of an agreement for the acquisition of vAuto by AutoTrader.com. I would like for you to understand how I arrived at this most important decision and what it means for all of us.



Over the past several years, it has become apparent that the used car business is increasingly more and more about the Internet. Further, the growing community of Velocity minded dealers have come to the realization that their business strategy depends on… Continue

Added by Dale Pollak on September 17, 2010 at 1:09pm — 23 Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078

GETTING IT Steven M. Rowell says:

August 31, 2010 at 10:51 pm

Delia Passi shares practical proven strategies for selling more effectively to women. The first half of the book explores the “how and why” of women’s buying decisions, and the vast array of possibilities in selling to this most powerful consumer. The rest of the book provides exactly how-to expertise for every aspect of selling to women. Every man will laugh as he reads the piece on business lunch conversations with… Continue

Added by SUSAN HAIR on September 17, 2010 at 9:13am — No Comments

MY WAY - Receivables

ACCOUNTS RECEIVABLE

Cutting off receivables on the 25th of the month is one of those rocks that have…

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Added by Douglas R Manley on September 17, 2010 at 5:09am — No Comments

THE HUNTING DOG NAMED "SALESMAN"

Two guys used to go duck hunting with each other. They didn't have a dog of their own so they used to go to the same blind and same location all the time and rented a dog, a retriever from a man who owned the blind. After a while they found a dog that gave them particularly good results from the owner so they requested him all the time. The dog's name was…

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Added by MANNY LUNA on September 17, 2010 at 1:30am — 4 Comments

THE QUITTER

The Quitter

Fate handed the quitter a bump, and he dropped

The road seemed too rough to go, so he stopped

He thought of his hurt, and there came to his mind

The easier path he was leaving behind



It's all much too hard, said the quitter right then

I'll stop where I am and not try it again

He…
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Added by MANNY LUNA on September 16, 2010 at 11:00pm — No Comments

YOU HAVE 3 OBJECTIVES

You have 3 objectives

At this stage of automobile sales training on the sales process for car sales, you’ve got 3 objectives.

  • Build a relationship…
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Added by MANNY LUNA on September 16, 2010 at 10:00pm — No Comments

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