I have worked in most positions in a dealership.  In each department, there are established procedures that are used to complete tasks to meet forcasted goals.  Sales use stringent procedures to ensure that cars are pushed across the curb.  Service departments use multiple procedures to generate upsales and high customer satisfaction indexes.  General office departments use precise procedures to keep all of the legal and accounting aspects of the dealership in order.

What about your…

As shocking as this might seem to my peers in the automotive industry, I am not much of a golfing fan.  The game of golf is something I tend to endure as part of my job.  I wrote a blog recently about how changing your attitude can change your pathway to success.  I decided to heed my own advice and take myself in for an attitude…

CAR-Research XRM Launches AutoDesk: Automated Rates & Residuals Program Provides Auto Dealers All Automotive Incentive Information in Simple, Integrated Format

Houston, Texas, September 20, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of AutoDesk, a new automated Rates and…

Vince Lombardi was put in charge of turning around the Green Bay Packers, he started by leading, inspiring and motivating his players. But at one point he was not getting what he wanted out of his players so he gathered them all around in a circle and simply stated these words. "This gentlemen is a football" this is the field and i am the coach and you are the players! then he preceeded to explain the BASICS of the game.

Sometimes we get caught up in training all of the…

VinSolutions, a leading provider of automotive dealership software, is growing its Sales Team and needs a Territory Manager for the Western region of the United States. This is a great opportunity to put your sales and communication skills to work. Daily, you will be prospecting for new business and helping close sales with dealerships. Previous sales experience to…

My son Frank Luna sells 7 New Kia's Saturday!!!! That tied my record in one day!
Way to ride that title wave through the sharks Son!

Nicki Allen, Operations at Classic Chrysler Jeep Dodge Ram Mazda in Texas, explains how to utilize technology, strategy, structure and process to increase your ROI in her presentation titled “Listen Up Kool-aid Drinkers”.  Be sure to check her out at Digital Dealer 11 in Las Vegas on Wednesday, October 5^th from 3pm-3:50pm.  Look for Session #126.

Listen Up Kool aid…

Kelly Blue Book, the self proclaimed “The Trusted Resource” is used by consumers every day!

According to KBB’s own site stats, “Over 13+ million visits generate more than 35 million pricing reports every month”

THAT is a lot of visits!

Have you ever had a customer come into the dealership with…

MPi Chairman, CEO Les Silver to Speak at 11^th Digital Dealer Conference about Increasing Service Department Profitability Using Digital Technology

Las Vegas, NV, September 19, 2011 –MPi (www.mpi-edge.com), the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership service centers, today announced that company Chairman…

We all know by now that at the end of July, Google changed how they calculate star counts on Google Places.  (see previous post)

Dealers that relied heavily on Dealerrater.com, Yelp.com, or…

http://fixedopsnews.blogspot.com/2011/08/exceeding-expectations.html

What would a Service Professional do?



A Professional understands their Customers Expectations.



Now this has got to be the easiest “no brainer” post you have read in years! You would think that every person who works in the Dealership has heard of Customer Service (here’s a little hint: WE ALL…

Stop the Profit Leak

ANSWER THE PHONE!!

With the next Digital Dealer Conference promising to be chock full of the latest in Digital and Social Marketing strategies, I can’t help but ponder the obvious. We are learning great new ways to drive traffic to our dealerships with the commitment that the buying experience will be extraordinary. And the good news is its working! For too many of us, the bad news is the same…..its working.

With…

http://www.dealeretraining.com/

http://www.linkedin.com/in/stansher83

http://twitter.com/stansher

 …

I’ve been following closely, and reporting on, the recent uptick in activity being taken by the National Labor Relations Board in pursuing complaints related to employee terminations due to social media use. All of the previous articles, including the…

Dealer Elite's Exclusive Interview with "CarsDirect.com"





1.What is CarsDirect?

CarsDirect.com has been in the online automotive business for over 12 years now. We are one of the pioneers of selling cars online. As a leader in the online automotive community, we partner with dealers to give them access to our automotive network. Our network spans to nearly 100 automotive enthusiast and forum sites. We also own Autos.com, SellMyCar.com,…

If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site.  Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.

Over the years, Google has improved this process to make it more transparent.  After submitting a site, Google will let the webmaster know that they received the…

That's a tough question.  It can put many people on the spot and get others thinking, perhaps to reeavluate life's priorities.  Maybe, as we end the week, this is a bit to tough a topic even for those who participate.  For those of us who served in the military, the answer is as simple as we do it for our country.  Now that we're civilians, perhaps the answer changed.  At this point in my life, the list is short - My father and mother, my son and daughter, and my best friend since I was 2…

Chances are you have a Facebook page.  Chances are good, you don't think to much of it.  Chances are you have not seen the new application Social Outbreak.  Your Dealership should have it.

Would it be good if your Facebook page had links to your new inventory?  Pre-Owned as well?  How about being able to schedule service appointments?  Order parts?  This new application can do this an much…