Featured Blog Posts – September 2012 Archive (51)

Accountability....It's All About YOU!

Accountability...It is more than a fancy six syllable word. The business dictionary defines accountability as "The obligation of an individual or organization to account for its activities, accept responsibility for them, and to disclose the results in a transparent manner." Accountability is not a new tool; it is not constricted to the…

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Added by NANCY SIMMONS on September 29, 2012 at 4:03pm — 11 Comments

Don't Post the Exact Same Content at the Exact Same Time with Other Dealers

I was chatting with a social media marketing buddy of mine in Dallas earlier today when he told me a funny story. He knows that I'm in the automotive industry and he found it humorous that two dealers in his area shared the same image onto their Facebook pages at the exact same time. He followed both as he follows many local businesses and checked to see who posted it first and who reshared it.

To his surprise, it…

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Added by JD Rucker on September 29, 2012 at 4:32am — 3 Comments

Getting Fired up!

Added by Jeff Cowan on September 27, 2012 at 3:00pm — 4 Comments

Proven: Buying Facebook Likes Is Wasted Money

As reported today by Mashable, Facebook has started weeding out and deleting “bogus Likes caused by compromised accounts, deceived users, malware or purchased bulk Likes..”

I’ve written countless times about why buying Likes is not only useless but bad practice. There are companies whose entire social media strategy is a numbers game. The more Likes you have, the more likelihood that you’ll reach people who…

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Added by Arnold Tijerina on September 27, 2012 at 1:36pm — No Comments

From the NCM Institute Blog: Are You Ignoring Your Training Needs?

Early in my retail automotive management career (back in the late 1960’s), I was fortunate to meet a renowned sales and management trainer. His name was Clint McGhee, and his training disciplines and materials provided the foundation of sales success, not only for my dealership, but for many others as well.  Following is one of Clint’s mantras, with which I may have taken a little editorial freedom:

“Avail yourself of every training opportunity.…

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Added by Garry House on September 27, 2012 at 12:30pm — No Comments

Merely Surviving Isn't Enough

Not doing a walk around every car every time?

Not delivering the right word tracks at the right time?

Not asking for the sales, handling the objection?



Then watch this video!

Merely Surviving Isn't Enough

 …

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Added by Marilyn Bennahmias on September 27, 2012 at 12:17pm — No Comments

If A Dealership Turned OFF Facebook, Twitter and Google+ What would Happen?

It seems an overwhelming majority of participants on this network are obsessed with social media channels. While I feel they play a role in a good overall marketing strategy, I wonder if we are putting too much weight on their importance?

 

Let me ask you this question:

"If a dealership took all their icons and buttons and links to…

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Added by Mark Dubis on September 27, 2012 at 11:33am — 33 Comments

How distracted are your employees with smartphones at work?

Good afternoon Dealer Elite Members and associates,

I have been noticing a disturbing trend in retail lately and I am sure it is also true in other areas of the workforce as well. As we become more and more connected with Social Media, Smartphones and the internet red flags are popping up everywhere for me.

Everyone is becoming more and more distracted and this means productivity, focus and results are being affected. Of course this is happening when driving in…

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Added by Ian Nethercott on September 26, 2012 at 6:47pm — No Comments

Change No to Yes!

I don’t think I've ever met someone who says they immediately say “Yes” to all their service advisors’ recommendations.  I've definitely talked with some who always say “No”.  Most of us listen and make a decision.  It’s how we come to those responses and decisions that’s so very interesting.

It’s been said that we all make decisions emotionally and then use logic to…

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Added by Lance Boldt on September 26, 2012 at 4:30pm — No Comments

Mobile Email Opens Continue to Grow - Is Your Dealership Ready?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an on-demand marketing software and agency, shows that 36% of emails were opened on a mobile device (tablet &…

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Added by Ali Amirrezvani on September 26, 2012 at 12:30pm — No Comments

Positive Mental Attitude

Attitude Determines Your ALTITUDE!   Tell Your Face to Smile Today!

Added by Bob Carmack on September 26, 2012 at 9:32am — No Comments

The Spheres of DiMaggio

Yeah, I’m talking about baseball, kind of:  When we’re in a rut, or when we don’t get the result we want, or when we fail, we often use sports analogies like “in a slump”, “swing and a miss”, and “struck out”.  And so often, especially in the car business, we are very parochial about who we discuss these issues with—we look to our peers, our friends, our relationships for…

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Added by Keith Shetterly on September 25, 2012 at 12:30pm — No Comments

The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

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Added by Stan Sher on September 25, 2012 at 11:28am — No Comments

How A Social Search Engine Could Turn Facebook Around

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

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Added by Stephen Jackson on September 25, 2012 at 11:00am — No Comments

Why imitate when you can innovate?

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an internet lead who never responded and just seemed downright suspicious? Could these leads have been submitted by your local competition? 

As an Internet Director, it certainly happened to me…

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Added by Jake Wirth on September 25, 2012 at 10:15am — No Comments

Being An Absent Leader Is Much Like Being An Absent Father

On January 15th1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother, all suffered from what both Author John Eldridge and Father Richard Rohr…

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Added by Craig Lockerd on September 24, 2012 at 6:30pm — 21 Comments

Are you just training them OR are you developing a culture?   There is an enormous difference between training the people in your organization and actually developing a culture within your organiza…

Are you just training them OR are you developing a culture?

 

There is an enormous difference between training the people in your organization and actually developing a culture within your organization!

Training simply formulates the process from A to Z. But if ALL…

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Added by Jim Kristoff on September 24, 2012 at 10:29am — 1 Comment

Apple Finally Prioritizes Facebook Integration With iOS6

Facebook and Apple are two of the most influential companies on the internet today, but they’ve never really worked well together. The fault falls mostly on Facebook. Their mobile application has been notoriously buggy and all the functionality it promised was never truly delivered. When Apple released iOS 5, everyone thought Facebook integration would be one of the main…

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Added by Timothy Martell on September 24, 2012 at 10:00am — No Comments

A new way to prospect on Linked in for any business.......

Good morning Dealer Elite members,



I trust you are having a great weekend so far and hopefully selling lots of metal and creating legions of happy customers.



I wanted to write a quick blog post because first of all I love Linked in and secondly it's. great way to attract new high dollar customers.



In addition it is very simple an 100% free as well......



Interested?



Step one: start playing around with the question and answer section of… Continue

Added by Ian Nethercott on September 24, 2012 at 8:30am — No Comments

The Death of the BeBack (Fight)!

Mathematically and certainly, the BeBack Fight is dead.  JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010.  Don’t expect 2012 to raise that number.

Why does this “kill” the BeBack fight?  First, logically, it at least kills it as we’ve known it.  If a person left the dealership in…

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Added by Keith Shetterly on September 21, 2012 at 4:30pm — 3 Comments

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