September 2013 Blog Posts (89)

Sales: The 3 Levels of Customer Loyalty

Before you get started reading this, let me warn you that it is about twice as long as my normal posts, over 1200 words. I got started and the words just started flowing. I hope you find this useful.

I’ve been in the car business almost 30 years now and it seems like one of the topics that never goes away is customer loyalty. Every year salespeople and…

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Added by Al Mosher on September 25, 2013 at 11:05am — 3 Comments

Gubagoo Names Wendy Woodard Chief Operating Officer

Digital Automotive Marketing Veteran Joins Rapidly Growing Company

 

West Palm Beach, FL – September 25, 2013 Gubagoo Inc., a revolutionary new platform for dealership websites, today announced that Wendy Woodard, a veteran of digital automotive marketing and operations, has been named its Chief Operating Officer.  Woodard previously held leadership positions at eLead, DMEautomotive, Paradigm…

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Added by Crystal Hartwell on September 25, 2013 at 10:02am — No Comments

DON'T PANIC! SEO ISN'T DEAD!

Chicken Little

RUN! THE SEO SKY IS FALLING! ROLL UP THE SIDEWALKS! SEO'S FIND A NEW PROFESSION! DOOM! GLOOM! BLAH!

If you've been following the digital marketing blogosphere for the last week, by now you've probably concluded that SEO is dead because within 3 months there will be no more keyword data in Google Analytics. Right? Its the end of SEO. No more measuring. No more…

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Added by Timothy Martell on September 25, 2013 at 9:00am — 1 Comment

Do You Know the ROI on Each Used Vehicle You Sell?

Most of us grew up in the industry where PUVR (or Per Used Vehicle Retail) was the key metric we were looking for to determine how successful we were on each vehicle we sold. As we all know, things have definitely changed since the Internet has become the primary way our customers begin their search for a used car.

For the last two years, I have had the privilege of teaching and coaching our NCM dealer-clients’ managers at the NCM…

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Added by Robin Cunnigham on September 24, 2013 at 3:55pm — 2 Comments

7 Tips To Stretch Your Advertising Budget

Let me tell you about 7 key things you are likely doing that is costing you hundreds, if not thousands of dollars. These are the real budget killers, the ones that keep you up at night. I assure you that this is an episode of …

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Added by Paul Potratz on September 24, 2013 at 3:09pm — No Comments

Sales Team tips!

As I am writing this post I am sitting in the customer lounge at a car dealership. I cant help but notice the continued lack of professionalism that is happening on the sales floor. I have watched 4 of the 10 sales reps on the sales floor answer the phone while they are talking to customers. You need to focus on the deal that you have as apposed to the one that might never be. The phone should only be used when you don’t have a customer at your desk. The customer in front of you is the most…

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Added by Jimmy Bass on September 24, 2013 at 11:09am — 1 Comment

Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the best in social media, marketing and PR, offering…

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Added by Paul Potratz on September 24, 2013 at 9:39am — No Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers feel customer retention has become more difficult, and…

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Added by Mike Gorun on September 24, 2013 at 9:25am — 2 Comments

What are the essentials of a good blog?

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…

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Added by David Farmer on September 24, 2013 at 8:02am — No Comments

Stop Working and Start Thinking

 “Work harder.”

“Work more hours.”

“Put your nose to the grindstone.”

“You have to pay your dues.”

“Climb the ladder of success.”

 

Do all of these sayings sound familiar? These common phrases often espouse ideas that become anchored as limiting beliefs in your brain. Here’s the shocking news; these phrases often put into motion a cycle of struggle and failure. These common teachings may have kept you from having the kind of success you desire. The…

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Added by Mark Tewart on September 23, 2013 at 1:00pm — 4 Comments

Auto/Mate Announces Integration of DMS with ELEAD1ONE, Streamlining Auto Dealer Sales Processes

ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the…

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Added by Mike Esposito on September 23, 2013 at 10:44am — No Comments

Making a Splash

When it comes to marketing, usually making a splash is the goal. You want to run a campaign that will have such a large area of effect, people will be feeling its ripples for a long time after it lands. When you're designing a website though, making a splash is just about the last thing you want to do. And when I say splash in the context of websites, let me make this clear, I'm talking…

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Added by Timothy Martell on September 23, 2013 at 10:00am — No Comments

Boost your dealer chat business plan with a strong strategy

An effective dealer chat strategy is a key puzzle piece for increasing leads and sales from dealership websites, and dealers continue to add chat to their portfolio of services – whether they opt for an in-house staff or hosted chat vendor.

The scary truth…

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Added by Big Tom LaPointe on September 23, 2013 at 9:30am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*

San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…

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Added by Crystal Hartwell on September 23, 2013 at 9:13am — No Comments

ARTICLE: How carmakers are finding success using social media and other means to connect with buyers

In an interesting piece posted on the Automotive News website over the weekend, Diana T. Kurylko details how manufacturers are able to make real connections with buyers through Twitter, Vine and Instagram.

She points out that even boutique brands like Land Rover and Subaru recognize…

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Added by Big Tom LaPointe on September 22, 2013 at 7:58pm — No Comments

Top 27 Time Wasters

I was on an online chat with several friends and fellow trainers from the United Kingdom the other night. We were discussing Time Management, a subject that most of us provided training on. As we were chatting, the subject got around to the biggest time wasters we had each seen with ourselves and our clients. We decided to compile a list. I have included that list below.…

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Added by Al Mosher on September 21, 2013 at 9:38am — 3 Comments

Why Apple Isn’t Magic

As I’m sure you’ve heard, Apple will start selling their new iPhones tomorrow. The buzz leading up to the announcement was typical with speculation running wild, leaked photos and chatter just about everywhere. After the announcement however, the buzz shifted away from excitement towards disappointment. People got so excited in the pre-announcement frenzy that they felt let…

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Added by Richard Holland on September 19, 2013 at 9:01am — No Comments

Online Reviews/Reputation Management

What is more important than your reputation? No matter what industry you are in, the answer to the previous question is a large and glaring, “nothing!” There is a reason that businesses such as Yelp! generate so many lawsuits. In the pre-Internet Era, bad word of mouth was just that, very bad, but now with the ubiquitous nature of the internet, the “reputation game” has indeed changed a great deal. Negative reviews online can now be a real killer and can do their damage with remarkable…

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Added by David Farmer on September 19, 2013 at 7:15am — No Comments

My Marketing Company will Fail

I’ve started a marketing company for auto sales people, and I already know it will fail.  Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?

  1.  Auto sales people don’t stay put, they believe they sell a product and are willing to move to sell the “hot” product instead of recognizing the value lies in the salesperson, not the product. 
  2. Auto sales people keep lousy records. They rely on the dealer’s systems and processes…
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Added by Robert Camp on September 18, 2013 at 12:56pm — No Comments

Using Social Media Mindfully

What does over 50% of the US population and 70% of Canada do every day? To find out, watch this week's Think Tank Tuesday!

Make sure you keep an eye out for a special offer on how you can learn more about increasing leads and sales. See Paul speak at DD15 October 15-17.

Added by Paul Potratz on September 17, 2013 at 4:50pm — No Comments

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