September 2014 Blog Posts (106)

America's First Electric UTE Concept by the Nissan Engineers!

Nissan Engineers Build Innovative Concepts.

The Nissan Engineers needed the efficiency of the Leaf with the effectiveness of the Frontier so Arnold Moulinet, a Nissan Engineer spend months drawing up designs for their UTE concept. The Nissan Engineers built Sparky, a Leaf-Frontier Combination that has become their parts hauler that…

Continue

Added by Jonathan Morales on September 19, 2014 at 1:00pm — No Comments

Common Sense About Inventory Management

   Inventory management systems should be about helping you maximize profit and minimize risk, car by car and store by store. That’s it. But the problem is that a goal like that can seem confusing. There are so many trendy, overly complex methods being promoted and sold, so many “better and new ways,” that it’s hard to know what’s right.…

Continue

Added by Keith Platt on September 19, 2014 at 12:26pm — No Comments

Performance Enhancement

Like any well-run organization, success in the dealership environment is interdependent on how clear the processes are and how efficient the associates perform within that system. There's an old business axiom that states “it’s either a process problem or a people problem". Each department is linked together through a myriad of different…

Continue

Added by Joe Clementi on September 19, 2014 at 11:54am — No Comments

5 Questions to Help You Decide if You Need Automated Marketing

Automated marketing is a huge industry (and growing) and it’s also a hot topic for businesses. Is it really necessary? Will it truly benefit my business? The only way to know for sure if marketing automation is the right choice for your dealership is to try it out, but before you invest the time and money there are some questions that can help you make that decision.

Do you send out personalized…

Continue

Added by Shawn Ryder on September 19, 2014 at 8:09am — No Comments

Three Paid Methods to Drive Traffic to Your Inventory

We've been very careful with how we approach inventory marketing on dealer websites. On one hand, we know that a dealer's inventory is the primary lead and sales driver for dealers. On the other hand, the concept of driving everyone directly to inventory is a flawed one. Sometimes, it's better to put people on an appropriate landing page rather than push them directly…

Continue

Added by JD Rucker on September 19, 2014 at 5:00am — 7 Comments

Treat them like family

Greetings friends,

 

It always amazes me how much time and money we tend to spend on everything, but what really matters. It is very understandable that money must be spent on marketing for programs that will bring in new customers and keep them coming back over and over again. I also understand how important it is to provide customers with special promotions, coupons etc. as the…

Continue

Added by Rob Gehring on September 18, 2014 at 3:29pm — No Comments

The Trick to Increased Service Revenue Is Keeping Your Bays Full

Many auto dealerships have technology in place that allows sales managers to monitor what’s going on in their departments. CRMs and phone call recording services are used by sales managers to ensure that Internet leads are being followed up promptly and that salespeople follow up with shoppers that visited the dealership but did not buy. Many dealerships, however, don’t take…

Continue

Added by Richard Holland on September 18, 2014 at 8:30am — No Comments

Multi-Channel Marketing is the ONLY Effective Strategy to Thrive in the Whirlwind

What have we learned from all of the studies?

There seems to be a ton of them coming out lately saying that social media isn't working, SEO isn't working, television isn't working, classified listings aren't working... the list is ongoing. If all of the studies…

Continue

Added by Paul Accinno on September 17, 2014 at 2:52pm — No Comments

What's The Worst Thing That Could Happen Today?

What's the worst thing that could happen if you ask a customer to…

Continue

Added by Marsh Buice on September 17, 2014 at 12:00pm — 8 Comments

Women Walking Out - What is it Costing Your Dealership?

Today’s Women’s Wednesday is a must-read as we focus on the cost to your dealership when women walk out.

In the Wall Street Journal last month, it was reported there are now more women drivers on the road than men. The last several years the auto…

Continue

Added by Anne Fleming on September 17, 2014 at 12:00pm — 6 Comments

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…

Continue

Added by sara callahan on September 17, 2014 at 10:18am — No Comments

2014 Nissan Pathfinder Leftovers in Connecticut!

Shopping for a 2014 Nissan Pathfinder in CT? 

Alfano Nissan still has several 2014 Nissan Pathfinders for sale in Torrington, Connecticut! Equipped with the available…

Continue

Added by Jonathan Morales on September 17, 2014 at 8:30am — No Comments

Car Dealership Micro-Content Critiques



Manny…
Continue

Added by MANNY LUNA on September 17, 2014 at 5:30am — No Comments

#1 Business Book Publisher, Wiley & Sons Release The Cover Of Sean V. Bradley, CSP's New Book "Win The Game Of Googleopoly"



#1 Business Book Publisher, Wiley & Sons Release The Cover Of Sean V. Bradley, CSP's New Book "Win The Game Of Googleopoly"… The Secret Strategy of Search Engines.

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one…

Continue

Added by Sean V. Bradley on September 17, 2014 at 1:14am — 2 Comments

Last Chance To Register For The Internet Sales 20 Group 3-Day Workshop in Boston in Partnership with MSADA



Sign Up at http://www.internetsales20group.com 856-546-2440

The #IS20G 6 is right around the corner. September 22-24 in Boston MA, in full partnership with the Massachusetts State Auto Dealer Association is going to be INCREDIBLE!

Over 25 Speakers and Panelists, Dealer Principals and GMs speaking and educating! 

200+ Automotive Professionals, Managers and Dealer…

Continue

Added by Sean V. Bradley on September 17, 2014 at 1:03am — 1 Comment

What Makes You Unique?

Does your brand have a unique…

Continue

Added by Paul Potratz on September 16, 2014 at 4:10pm — No Comments

DrivingSales 2014 Innovation Cup Award: Finalists Announced

Innovation Cup recognizes the most innovative dealership solutions of 2014; finalists CarWars, DMEautomotive, Gubagoo, LotLinx and Pearl Technologies to present their solutions at the 2014 DrivingSales Executive Summit

 

Salt Lake City, UT – September 16, 2014  - DrivingSales today announced that five finalists have been selected for the fifth annual DrivingSales Innovation Cup Award, which recognizes the most…

Continue

Added by Crystal Hartwell on September 16, 2014 at 12:40pm — No Comments

Gubagoo’s New TalkSmart Drives ‘Smart’, High-Converting Phone Leads

TalkSmart integrates advanced telephony into Gubagoo’s analytics-driven website chat and communications platform

 

 

West Palm Beach, FL – September 16, 2014  Gubagoo Inc.’s new TalkSmartsm is designed to drive ‘smart,’ high-converting phone leads. Integrated into Gubagoo’s analytics-driven website chat and…

Continue

Added by Crystal Hartwell on September 16, 2014 at 11:57am — No Comments

SHORT-TERM TRUCK LEASES IN DEMAND BECAUSE OF STRONG EQUITY POSITION

Can you actually profit off your lease? You can, but it would likely need to be a truck. Swapalease.com, the nation’s largest online car lease marketplace, believes lessees in certain trucks still hold a positive equity position with a few months left in the term. In fact, the company believes it is a large reason why demand has increased for truck leases with less than eight months on the contract.



Compact SUVs and all Pickup trucks have held strong pricing positions through the…

Continue

Added by John Sternal on September 16, 2014 at 9:51am — No Comments

In Marketing, New Trumps Used Every Time

Bob visits a website searching for a new vehicle. As he filters down to the model he is considering, he is confronted with a seemingly endless list of stock photos with similar prices. Frustrated at the lack of information, he leaves and attempts his search on another site just to get the same results.

 

Suzy is in the market for a used vehicle.…

Continue

Added by Brian Cox on September 16, 2014 at 8:30am — 1 Comment

Monthly Archives

2024

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

1999

© 2024   Created by DealerELITE.   Powered by

Badges  |  Report an Issue  |  Terms of Service