Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

http://www.bradleyondemand.com 856-546-2440

Sean V. Bradley, President of Dealer Synergy Interviews Dan Moore, Sr. Director of Marketing at VinSolutions. A leading provider of Automotive CRM and other solutions. VinSolutions attracts, sells, satisfies, and retains your customers more…

The moment a woman enters your dealership, she is looking for signals. Signals you may not even realize you are sending. What is your demeanor? What are your intentions? Do you take her seriously?

Why should we care about what signals we’re sending to women in our dealership? Because statistics show that women are a major economic force.…

So, our industry is hell-bent on creating autonomous cars and transforming our roads and highways into assembly lines of controlled vehicles that perform without human intervention. I’m not talking about cruise control or auto-pilot. I’m talking about autonomy. The very definition of…

Imagine two candidates for a sales position. One has a great attitude and great people skills, but doesn't have the greatest sales record. The other candidate could sell snow to an Eskimo, but has a prima donna attitude and an obnoxious personality. Who would you hire?

 …

It wasn’t too long ago that a mandatory part of the delivery process included the salesperson walking the customer into service, introducing them to a service advisor and helping to begin that relationship between the customer and the service department. Even now it’s a critical question on many manufacturer CSI sales surveys.

But I find that these days many…

When you hear the words blind pilot you might think of the music band, or something that is impossible. Myself, I will be thinking of Jim Platzer. Jim was President of a Fortune 500 company and a pilot for over 15 years. He began to lose his eyesight in his 20s, when he was diagnosed with…

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Mobile-geddon is upon us! As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.

There 5 steps you need to take to make sure your website and advertisement work correctly on mobile devices to make it more attractive to consumers. Watch this week's episode for more…

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

As auto lease levels continue to reach new highs, auto lenders will continue to ponder the prospects of re-leasing some of the off-lease inventory expected back in the next few years. How can lenders identify which vehicles will make good candidates for a used-lease program? Black Book unveils its latest white paper, “How To Grow A Profitable Used Leasing Portfolio”, available for download by clicking here.

Black Book, a division of…

Best Tips for Hiring People

Ever wonder what are the best tips for hiring? More times than I care to admit, I have had to listen to managers and leaders complain about their people. They tell me about how their people can’t do this or that. They lament about how their people will not do this or…

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break itself into the automotive market, with excitement following its every move. Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of the company’s power, and its ability to structure its reach intelligently and proactively. The new service, dubbed Amazon Vehicles,…

Is your sales team committed to giving it their all 100% of the time?   Read how to create and sustain an enthusiastic, professional and committed staff to inspire excellence and close more deals. 

Our dealership motto:

100% of the customers will receive

100% of what we have to…

http://www.InternetSales20Group.com 267-319-6776

Facebook and Google will be Speaking at the Internet Sales 20 Group 9 Plus 30 of the BEST Speakers In Our Industry - 3 Day Training Workshop

Register here - …

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

Just about every consumer today is connected to friends, acquaintances, and businesses via social platforms.  In fact, it’s nearly impossible to find someone who is completely removed from online resources.  With that said, it’s important for businesses, and your dealership specifically, to focus on online feedback from consumers and…

When I consult with dealers about service mailers, I often find that their approach contradicts what they’re looking to achieve.

On one hand, dealers know how incredibly competitive the market is, so they send out service coupons to ensure customers don’t defect due to a competitor’s offer. But on the other hand, they don’t want to send service offers too often.…