Featured Blog Posts – September 2020 Archive (7)

What Are You Doing for Service Awareness During this Pandemic?

It is no secret that the service department tends to get the smallest part of the dealership’s marketing budget, despite bringing in the most revenue. Some dealers take this for granted with marketing dollars focused on sales. I get it – dealerships originally served as a critical, local arm of the OEM’s distribution of new models. However, due to the…

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Added by Sean Reyes on September 29, 2020 at 10:59am — No Comments

Don’t Make Promises That You Can’t Keep

In this era of transparency, consumers can gather more information than ever before. In the past, they relied upon the dealer to provide it to them. Now, however, they can visit multiple websites in order to gain the information they need before even contacting a dealership. Once the consumer decides they are ready to buy (or close to it) and start to take…

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Added by Nick Kaptain on September 25, 2020 at 10:19am — No Comments

What is the real cost of training? What is the real expense?

What’s the real cost of training? What’s the real expense?

 

If you’re like most answering this question, the answer that rolled off your tongue instantaneously was “nothing” then you supported that answer with a statement along the lines of “we pay managers a salary, and they handle it.”

Stop for a second and think about the above statement; while it’s true, they receive a salary, how many managers, when asked to write out their job description, include “training” on…

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Added by Chris Shaughnessy on September 21, 2020 at 2:19pm — 1 Comment

I Went on a Blind Date Yesterday. Their Name was…?

Many people over time have gone on blind dates. Sometimes those dates were set-up by friends and scheduled for one person to meet the other with the two having no knowledge of each other. Sometimes the one being set-up by their friends has some information about who they will be meeting and sometimes both parties have some prior knowledge of each other. The…

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Added by Heather MacKinnon on September 18, 2020 at 10:26am — No Comments

First Impressions Are Not Just Important, They Are Vital to Sales

Anyone in retail car sales learned early on that you can’t judge a book by its cover. Most everyone has at least one story in which they did and lost a sale. If you look, many of today’s millionaires don’t dress like millionaires. Just take a look at Mark Zuckerberg who sports a t-shirt and jeans daily. That being said, in today’s digital world, first…

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Added by Heather MacKinnon on September 9, 2020 at 9:31am — No Comments

Digital Dealer NOW Introduces a Free Series Presented by Facebook

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Added by DealerELITE on September 8, 2020 at 11:06am — No Comments

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