October 2010 Blog Posts (90)

Everybody wants to be good but Nobody want to learn how!

When I sold cars and there was no internet I had to learn to master the phone better then anyone in the store. I wanted all the phone ups, it did not matter what car they were looking for or any price range they called in at. I wanted to be the one to help them find the car they were looking for. I always got the number to follow up and always promised that I would find the perfect car for them. I dont ever remember negotiating over the phone about a price.…

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Added by MANNY LUNA on October 20, 2010 at 1:51am — No Comments

What is a Trade worth

Most managers think a trade has just a dollar amount.
Letting a trade go is worse than bad word of mouth.
What do u lose: 1. the new sale,2. the trade.3. the plate advertising
and the word of mouth. 4. the trade sells and u get another trade.
Do I need to go on...... Min 2 customer possibly 4 plus........
So make every opportunity not to miss a trade, it's not the car you are losing; It's the branch on the trunk of the tree.

Added by Michael Deville on October 18, 2010 at 10:00pm — No Comments

WOMEN CERTIFIED

Clearwater, FL, October 16, 2010 --(PR.com)-- WomenCertified today announced that Pinellas Comfort Systems has earned the WomenCertified Seal and is specially qualified to provide an extraordinary level of sales and service to women.



Pinellas Comfort Systems is your source for indoor comfort solutions in Southwest Florida. They work hard to exceed their customers' expectations, and have served thousands of residential and commercial customers.



The WomenCertified Program is… Continue

Added by SUSAN HAIR on October 18, 2010 at 1:04pm — No Comments

DealerRater 101 - Intro for Canadian Dealers

I recently wrote this article for my blog targeted at Canadian dealers: AutomotiveMarketing.ca. A majority of Canadian dealers are not aware of reviews sites like this.
18 Oct…
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Added by Ryan Thompson on October 18, 2010 at 11:30am — No Comments

BREAKING NEWS: Penske Automotive Launches PenskeCars.com

Penske Automotive Launches PenskeCars.com…

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Added by DealerELITE on October 18, 2010 at 9:28am — 2 Comments

Is It Tough Out There?

It's a good bet, your answer is yes. You have a web site, are advertising on Television, Radio or Newspaper and your opportunities for new business just seem to get harder and harder to find.

In the old way of marketing, yes it is tough out there. So you continue your quest. You hire an SEO company, or get involved in an adwords campaign. One is expensive, the other requires you spend too much time learning and turning on and off.…

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Added by Craig Darling on October 17, 2010 at 1:32pm — No Comments

"It's All Good": The Return of Spi-Fi

I remember sitting in my office at Robberson Ford in beautiful Bend Oregon a couple years ago. It was a day not unlike today, clear but cold. I was having a terrible conversation with a

gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25years, and, like so many of the real estate affiliated customers I’d been talking to…

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Added by Shannon Page on October 14, 2010 at 7:31pm — 4 Comments

Digital Dealer 9 in Las Vegas was the best Automotive Conference yet!

Digital Dealer 9 in Las Vegas was the best Automotive Conference yet! Thank you Mike, Cliff, Greg, Liz and the entire Dealer-Communications / Dealer Magazine Team. Thank you also for all the great meetings and people with whom Tracy, Robert Smith and I had the pleasure of meeting and sharing our experience. -- Glynn

Added by Glynn Rodean on October 14, 2010 at 2:58pm — 1 Comment

Is it REALLY True?

A young man who decided not to take my training class and picked up a job at a dealership sent this note to me:

"Hello there Dan, Today my first day of work I got feed to the wolves! LOL they told me to to grab keys and go out and find out about the product and so I did and it took me a few hours to mess around with all of the vehicles and when I was done with that I went to lunch and when I came back, I was put out with the other salesman. Wow I thought I was gonna recieve training…
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Added by Dan Seelye on October 14, 2010 at 9:50am — 3 Comments

Selling To Women~

Contrary to popular belief, women’s communication styles aren’t impossible to decode. Some tips:

•If she says she needs to think about it, she means it. Be sure to give her all the information and literature she needs to make an informed decision, and let her know when you’ll be available to answer any questions.

•Tangents, though seemingly irrelevant, are often full of information that matters to her at that moment. Don’t tune out; listen for bits of info that clue you in to her… Continue

Added by SUSAN HAIR on October 13, 2010 at 2:06pm — No Comments

Social Networking interview in Conicelli!

Social Media Networking and Online Advertising have become the norm for most dealerships across the nation. Is there a right or wrong way to market with these concepts? What are best practices for this type of networking and advertising? Instead of learning hands on I did a behind the scenes interview with Michael Hammand Jr. from Conicelli Autoplex in Conshohocken,…

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Added by Jamie Welch on October 12, 2010 at 4:03pm — No Comments

Out of 1500+ Videos, I'm ranked 6th place..Please Checkout my 1st Time Effort as Writer/Producer/Director

My Commercial for GoDaddy.com "Who Be Lookin After yer Booty" (think Pirate...not Rap star) is currently in 6th place out of 1500+ entries!!

Hello dE Friends, for the 1st time, I…

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Added by Jack E Curenton on October 12, 2010 at 3:49pm — 1 Comment

Internet Production

As this months topic fits right in with what I do... I am delivering a paragraph or two.

If you really want your internet to provide you with outstanding opportunities to do business, lets think a little bit about our approach. Do you have a BDC or are you still using an internet department? If your using a BDC you are certainly headed in the right direction. A seperate internet department, not so much.

An internet…

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Added by Craig Darling on October 12, 2010 at 2:44pm — No Comments

10 MOST SEXIEST "REALLY" ON "AUTOMOTIVE DIGITAL DEALER"-

The well-known poet, Maya Angelou, wrote something quite profound that I have never forgotten. “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” It seems appropriate to remember it right now, after reading the growing discourse about whether or not ADM should have posted the article about the 10 Sexiest Women. It has revealed several interesting truths, especially about those who chose to comment. Not… Continue

Added by Rebecca Chernek on October 11, 2010 at 10:31am — 1 Comment

AdAgencyOnline.Net Introduces IntellaCar To Automotive Advertising Agencies At The 9th Digital Dealer Conference & Exposition

Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…

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Added by Philip Zelinger on October 10, 2010 at 2:50pm — No Comments

2:52am The time when My Dreams Become Reality

Added by MANNY LUNA on October 10, 2010 at 3:30am — No Comments

What is SEXY in your opinion, It's not SEXY in her opinion.

I Love The Sexy Lines On This Car!

"As the author of the original post http://www.fuchsiamac.com/top-10-sexiest-women-in-social-media/, as well as an alum of the largest women's college in the United States, a mother of three, and a CEO running a company predominantly staffed by…

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Added by MANNY LUNA on October 10, 2010 at 1:00am — 1 Comment

Excuses Are Like…

Many of the big money, big publicity compliance meltdowns in the auto industry have been the result of vehicle financing issues. Remember the Gunderson Chevrolet news clips showing the management team being convicted and sent to jail? Being a fearless bunch, some F&I folks still walk a fine line when it comes to compliance. Maybe it’s because no one ever showed them a better way?



Becky Chernek of Chernek Consulting, Inc., who is one of the finest F&I trainers in the industry,… Continue

Added by Jim Radogna on October 9, 2010 at 9:26pm — 5 Comments

Changes in Attitudes/Latitudes

Paradigm Shift

Or

Changes in Latitudes/Attitudes



The World is flat, the Sun revolves around the Earth and a Toyota Franchise in mid-February is not the smart move if changing employers. These statements have one thing in common; all were accepted as fact by a certain number of the populace, some of those within my own sphere of peers and family, at some point in history.

As I weighed the decision to make a career change and go back to the Store I began this crazed… Continue

Added by Bryan Armstrong on October 9, 2010 at 7:02pm — 1 Comment

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