Featured Blog Posts – October 2012 Archive (69)

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)



http://www.robertwiesman.com

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your…

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Added by Sean V. Bradley on October 31, 2012 at 8:53pm — 4 Comments

How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…

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Added by JD Rucker on October 31, 2012 at 1:45am — 1 Comment

The Ability to Post Content Easily on Your Website is a Must for 2013

Content Management

Content marketing is internet marketing. It has been for a while (which I'll discuss below) but is 2013 it will emerge to become the "must have".

It was during a discussion on ADM…

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Added by JD Rucker on October 30, 2012 at 1:26pm — No Comments

Are You Encouraging Injured Employees to Get Back to Work? (Safety Culture Tip #4)

Injuries happen. Auto dealers who have successfully implemented a positive safety culture have created effective procedures for helping an injured employee get back to work. A lot can be done to communicate to the injured colleague that they are valued and wanted back.



Here are a couple of scenarios where it?s important to encourage employees to return to work:



(1) Injured employees who haven?t yet reached maximum improvement but are able to return to work in a… Continue

Added by Patric Timmermans on October 30, 2012 at 10:01am — No Comments

Basic Building Blocks For Local SEO, Fill your website with good content and plenty of it!

It’s been a few months since I have written for SEL. I had to take a short ‘sabbatical’ to hunker down and focus on a major phase of development and updates on our own site.

It’s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and…

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Added by MANNY LUNA on October 30, 2012 at 2:43am — No Comments

Social Signals, Quality Content, And Search Marketing will Merge in 2013

Social Signals

In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…

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Added by JD Rucker on October 29, 2012 at 8:49pm — No Comments

How To Sell Less

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…

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Added by Michael Cirillo on October 29, 2012 at 7:00pm — 2 Comments

Where's The Beef?

A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store.  That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.

First off, let me tell you that I LOVE CARS.  I have loved…

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Added by Shannon Page on October 29, 2012 at 6:39pm — 4 Comments

State by State: Are Employers Required to Give Time Off to Vote?

There are 13,000 different voter districts in the United States and each one has its own rules and regulations. As HR administrators and employers, the important thing to know is whether or not your state requires employers give their employees time off for voting. Most do, and even some with pay.

Here’s the state-by-state list of employers who are mandated to give their employees time off to vote, re-posted as it appears on the …

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Added by Patric Timmermans on October 29, 2012 at 6:18pm — No Comments

Jim Ziegler Wants to know "Is it Time For the Retail Automotive Community to Rise Up and Give CarFax a TrueQuality Thumping?"

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while…

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Added by James A. Ziegler on October 29, 2012 at 5:30pm — 131 Comments

Scripting our Objection Responses

Scripting Our Objection Responses

 

As I travel around the country meeting with Salespeople I am so amazed at the lack of preparation that most have in overcoming some of the basic Customer objections. So many still use the old, “If I could would you?”, “What will it take to earn your business today?”, and the most popular, single…

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Added by David Lewis on October 29, 2012 at 4:30pm — 5 Comments

Existential Internet marketing? My story

For some time now I have chided myself for not chronicling the random and not so random thought that courses through my brain on a daily basis.  A child of the "teach English by forced journaling" era, perhaps I believe that every thought must be put to print lest you deprive the future of your all importance consciousness.  Or perhaps, like everyone else in our current narcissistic culture I believe that my thoughts and ideas have meaning beyond the confines…

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Added by Jeff Novak on October 29, 2012 at 2:00pm — No Comments

Ask better questions and sell more cars......

Good morning Dealer Elite Members.....

As I travel around North America and speak to salespeople, customers, managers, owners and BDC reps I am always surprised by how often salespeople are prevented from selling vehicles buy not asking great questions.

The situation usually starts after a salesperson has spend several hours with the customer and asks for the order. The customer usually says something like, I need to speak to my wife, my friend, my dad, my…

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Added by Ian Nethercott on October 29, 2012 at 10:49am — No Comments

The clients and the Internet

Greetings, everyone!



I often hear this in dealerships and it drives me crazy: “Today with the Web, clients know more about cars than the salespeople!”

 

And the sad fact is that this is often true… How can this be?  Do sales staff not have the same access to the Internet and do they not have the latest information at all times?

 

It’s an open secret that consumers have drastically…

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Added by Pierre Michel Bazire on October 29, 2012 at 8:30am — No Comments

Using Your Website As Your Content Hub

There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.


Content

The one constant in internet marketing (and everything else in life) is change. Ideas…

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Added by JD Rucker on October 28, 2012 at 6:06pm — 4 Comments

"It doesn't need to be a fancy production, just a clean one." Three Ways You Can Use YouTube in 3 Minutes

It seems as though YouTube is usually left to the waste side due to Dealers feeling as though it takes too much time or effort in keeping up their channel, or even more so coming up with a subject to talk about without making it sound like an advertisement. Getting inspired to make a video can be as easy as capitalizing on the people and customers that surround you daily, even your inventory can make an appearance, but how?

You need to evoke…

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Added by MANNY LUNA on October 27, 2012 at 2:00am — 2 Comments

Best Salesman in the World, It's All About Content !

                

It's all about Content

Steve Jobs, the best salesman ever, changed my life…

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Added by MANNY LUNA on October 26, 2012 at 2:00pm — 1 Comment

Top Ten Blogs And News For Auto Dealers: October 22-26

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

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Added by Stephen Jackson on October 26, 2012 at 11:57am — No Comments

NLRB Upholds Car Salesman?s Firing over Facebook Posts

The NLRB is moving closer to defining a final position on when an employee?s social media postings qualify as protected activity. It has recently published a helpful report detailing the outcome of 14 social-media cases, including its first ?Facebook firing? decision.



In this case, the National Labor Relations Board (NLRB) upheld an earlier decision that a luxury car dealership lawfully fired a sales person over a Facebook post. The employee had violated the company?s social media…

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Added by Patric Timmermans on October 26, 2012 at 10:30am — 2 Comments

Cheating with Emotions is Technically not Cheating on Facebook

I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had some great pictures and videos compiled by the staff. None of this was on their website, Facebook page, or anywhere in their social media presence.

"We aren't…

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Added by JD Rucker on October 26, 2012 at 3:34am — No Comments

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