Featured Blog Posts – October 2014 Archive (38)

Swapalease.com Disagrees With Consumer Reports

Swapalease.com is more than just an advocate of lease transfer. The company is also a strong advocate of leasing. Therefore, Swapalease.com is challenging many of the points made by Consumer Reports in a recent lease versus loan comparison column, “Buying vs. leasing basics for cars”, published earlier this month.

 

“It was disappointing to see the details of the…

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Added by John Sternal on October 31, 2014 at 12:35pm — No Comments

Keep Calm & Close The Deal

Last day of the month people! Get everything you can today and make every deal possible! Revisit missed opportunities and close with urgency! Remember that today will always be the best day to make it happen! Finish Strong! Hit your bonus levels! Refuse to quit! Stay positive! Keep asking for the deal! Have a great day! Keep calm & close the deal!!…

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Added by Joseph Cala on October 31, 2014 at 8:09am — No Comments

Automotive Dealership Internet & Phone Sales Training-J.R. Batchelor

Added by J.R. Batchelor on October 30, 2014 at 9:28pm — No Comments

Using Data to Increase Service Revenue

One of the most valuable assets you have at your dealership is your customer database. However, frequently dealers fail to effectively use this information to help achieve more specific marketing goals. While some may use their database to send marketing messages to existing and previous customers in an effort to sell another vehicle, or perhaps remind of a future service…

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Added by Richard Holland on October 30, 2014 at 8:52am — No Comments

7 Ways to Leverage Sales to Women and Increase CSI Now

In today's Women's Wednesday, we focus on selling to women. Let's get real:

Research indicates that women rely on reviews 50% more than men. They account for 52% of the vehicles purchased in the US and influence over 80% of the total purchases! So developing a marketing strategy to target this…

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Added by Anne Fleming on October 29, 2014 at 1:00pm — 7 Comments

About Your Website

Whenever you think about generating new leads on your website, you automatically assume that your wallet is about to take a big hit. What if we told you that the real secret to generating leads isn't HOW MUCH you spend, but WHERE you spend it?



On this episode of Think Tank Tuesday, I teach you how to generate quality leads using only the pennies in your piggy…

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Added by Paul Potratz on October 29, 2014 at 10:05am — 1 Comment

Automotive Dealership Sales Training Strategy & Process- J.R. Batchelor

Added by J.R. Batchelor on October 28, 2014 at 9:36pm — No Comments

A Different Adjustment With Trucks

Hello and welcome to this week’s edition of Beggs on the Used Car Market, with used car market insights from Ricky Beggs and Black Book. It is great to be back with you this week. I hope you gained some insight from the thoughts of Steve Jordan of the National Independent Automobile Dealers Association. We will also share with you today another of the short interviews…

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Added by Black Book on October 27, 2014 at 10:30am — No Comments

Why Video Is Important For Your Marketing Strategy

When businesses ponder how to increase their presence on search engines, they typically turn to SEO strategies. Content marketing has always been a large part of any SEO strategy. It’s a given that the more fresh, relevant and unique content you produce, the better chance your online properties will have of showing in search engine results. According to an…

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Added by Brian Cox on October 27, 2014 at 8:18am — 2 Comments

The Six Data Reports Warren Buffett Will Want To See When He Offers To Buy Your Dealership

Part I

The Six Things You Must Have to Respond to an Offer to Buy Your Dealership…

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Added by Gordon Wisbach, Jr. on October 25, 2014 at 1:30pm — No Comments

Up tick... Up tick... Up tick.

     I love those great months... who doesn't?.  You know the ones.. Excellent production, solid gross and great back end penetration.  Record numbers in the service drive and the parts numbers to support the RO's.

Up tick... Up tick.

Business being better at our physical place of business generally means an up tick in the web traffic.…

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Added by Craig Darling on October 25, 2014 at 12:49pm — No Comments

Why Customers Leave Without Buying A Car And What To Do About It

What's the most creative reason you've heard from a customer who is leaving your dealership lot without purchasing? Sure there are the typical, "have to check with my spouse," and "have to pick up my kids at their soccer game." Then there are the more atypical reasons: "I have a dentist appointment," or "My mother-in-law's in town." If it's one of the latter, warning bells should be ringing. Who would rather go to a dentist appointment or visit with their mother-in-law than buy a…

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Added by Patrick Kelly on October 23, 2014 at 2:00pm — 7 Comments

You are cutting your gross profit margins...Why?

Do you process your used cars in the same way you process customer pay work? Are your used cars brought up to maintenance standards before they hit the lot? Has discounting internal rates become your shop policy?

 

Click the link below to stop cutting your gross profit margins right now!



 

 …

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Added by Rob Gehring on October 23, 2014 at 9:30am — No Comments

Brand and Dealer Loyalty – a Fine Balance?

Think about the last time you visited a business such as McDonald’s, Target, or a 7-11.  Now, think about the store itself – did you select the store because of convenience, or because you were dedicated to a specific location?  Sometimes the answer is both, but more often than not, like most consumers, you are making the choice based on…

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Added by Amy Scott on October 23, 2014 at 9:16am — 1 Comment

The Best Advertising Analysis Tools Focus on Traffic, Leads, and Sales

It's very easy to get caught up in the big picture.

We're always told to look at the big picture. It's usually more easily accessible, particularly for car dealer personnel who have a thousand things they must get done every month. One could even make an argument that driving your business…

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Added by Peter Martin on October 23, 2014 at 3:28am — No Comments

What you need to know about Geo Fencing

By now we have all heard the term Geo-Fencing and have possibly benefitted in some way from this technology.  At a mall, you may have received a coupon via push notification on your smartphone when you walked by your favorite store.  Or imagine, driving past a popular local establishment and receiving a notification about a special event for that day.  

Geo-fencing is a location-based service that allows businesses to send messages to…

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Added by Ed Louis on October 22, 2014 at 4:31pm — 2 Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…

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Added by sara callahan on October 22, 2014 at 9:25am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at hand.

Buying a car or getting it serviced are two of those important…

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Added by jeff sterns on October 22, 2014 at 12:56am — 4 Comments

Social Media Engagement is a Two-Way Street

The most amazing part about the internet and social media is that it has opened up communication between people and businesses that was never possible before. We now have the ability to talk to our customers and for them to talk to us in an interactive fashion, allowing for clear lines of engagement that can be both public and private.

For car dealers, this…

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Added by Erika simms on October 21, 2014 at 7:35pm — No Comments

8 Segments That Will Lead 4th Quarter Depreciation

Black Book expects Luxury-Level car segments will feel the largest depreciation through the balance of the year, largely driven by off-lease returns in lease-heavy segments. Luxury segments in this class will include Premier Luxury (BMW 7 Series, Audi A8, Lexus GS/LS, Mercedes-Benz S); Near-Luxury (Audi A4, Mercedes-Benz C, Cadillac CTS, Acura TL); and Luxury Level (BMW 5 Series, Audi A6, Cadillac DTS, Lexus IS, Infiniti M, Lincoln MKS).

 

Entry-level and small cars will also…

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Added by Black Book on October 21, 2014 at 1:51pm — No Comments

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