Last month, in an effort to maximize recall completion percentages, FCA US announced that it would offer $100 gift cards, or extra trade incentives, to owners of recalled vehicles if they come in and get the work done. This is the perfect opportunity for FCA US dealers to piggyback on this OEM program to increase service revenue and capture more business.…Continue
Added by Chris Miller on October 9, 2015 at 9:11am — No Comments
Let’s face it. Training on any level can be an intimidating and daunting task. Questions like when to train, how often, and who should be involved come up. What type of training and who should teach and provide it also adds to the confusion. Most of the time, I feel that these questions become so overwhelming to both business owners and mangers, that the easiest decision to be made is the one that is made most, and that decision is to do nothing. To do nothing is to put yourself and your…Continue
Added by Jeff Cowan on October 8, 2015 at 2:49pm — No Comments
Creating a culture of strong communication can make or break your dealership. And great communicators just seem to have a way with people. Strong leaders understand the importance of good communication for building strong partnerships and are able to authentically connect with customers. People gravitate toward…Continue
Added by Joseph Little on October 8, 2015 at 2:31pm — No Comments
Car shopping 20 years or so ago involved checking out ads in the local newspaper, taking a day to drive from dealer to dealer, and…
Added by Larisa Bedgood on October 8, 2015 at 2:00pm — No Comments
A careful review of app data analytics teaches us many things about apps and their benefits to dealers. The most important lesson to learn is that every dealer that has an app has some sort of consumer activity. Our goal is to discuss how to measure the success or the degree of that activity and how app stats can impact all areas of your dealership.
Mobile apps for auto dealers are a dynamic and emerging technology. Since the majority have smartphones and use apps,…Continue
Added by Ed Louis on October 8, 2015 at 1:05pm — No Comments
Why Do We Do This?
Zig Ziglar had been a strong positive influence in my life. One of the many statements that influenced me was "You can have everything in life you want, if you will just help enough other people get what they want" This is one of the cornerstones that I have built my personal life on. If you make it your mission to lift other people up,…Continue
Added by Rob Gehring on October 8, 2015 at 9:41am — No Comments
There’s no doubt that people are in love with their phones. As a result, memes and jokes constantly circulate the Internet about how some people no longer participate in “normal” activities because they simply can’t put down their phones. People aren’t reading newspapers anymore - at least not in print - and they’re fast-forwarding through commercials. So where are they? You…Continue
Added by David Metter on October 8, 2015 at 8:11am — No Comments
Local SEO has become one of the most important focuses in the digital marketing community. This means it's only natural for everyone to take notice and rethink strategy when Google makes an update to its local Map Pack results.
In its latest update, which occurred around August 6, 2015, Google…Continue
Added by Mark Frost on October 7, 2015 at 9:30am — No Comments
Equipped with all amenities found in a home, recreational vehicles (RV) are great way to see the world! No wonder, more than nine million US households now own an RV. Many of them in fact keep swapping their vehicles for newer and better models. If you, too, are lured by that brand new, gorgeous rig sitting pretty in the showroom, first make a space for the pretty lady, which means you will have to sell off the existing one. If you do not have a clue about how to…Continue
Added by Betty Rose on October 7, 2015 at 3:50am — No Comments
The Internet Sales 20 Group is the preeminent workshop in the automotive industry, and is designed to be highly interactive, and this year’s IS20G8 is dedicated to the Cormier family. For every IS20G 8…Continue
Added by Sean V. Bradley on October 6, 2015 at 8:16pm — No Comments
Drive traffic to your website with video — create captivating publicity that doesn’t…Continue
Added by Criss Castle on October 6, 2015 at 6:30pm — No Comments
Here's How To Autoresponders into a Powerful Sales Tool!
Too many dealerships are guilty of having poor e-mail autoresponders. You’re missing an amazing sales opportunity if your autoresponder is lacking. Watch now to generate more sales, build more trust, and skyrocket engagement with these simple steps.…Continue
Added by Paul Potratz on October 6, 2015 at 4:34pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
Black Book recognizes that depreciation patterns for cars and trucks have remained constant over the past several months, with cars facing heavier price declines than trucks in most segments. However, it’s interesting to…Continue
Added by Black Book on October 6, 2015 at 3:27pm — No Comments
When done properly, Google Ads are an effective piece in any multi-channel marketing strategy. The ability to target traffic to specific behavior and keyword searches is invaluable. Well, Google is now following in the footsteps of Facebook and Twitter and on September 27…Continue
Added by Mike Gorun on October 6, 2015 at 10:53am — No Comments
Underperformance by Salespeople today is often the result of a lack of proper training or motivation. When left to their own devices, Salespeople may fall into a comfort zone that gives them mediocre results on a consistent basis. As a Manager or Dealer you MUST be concerned about the production levels of your sales force and be…Continue
Added by David Lewis on October 6, 2015 at 9:06am — No Comments
Chapel Hill, N.C., October 5, 2015 – 3 Birds Marketing has launched its all-new 3 Birds ME digital solution, the industry’s first all-in-one solution to show the results of each marketing component and reveal extra opportunities, at Digital…Continue
Added by Kristen Judd on October 5, 2015 at 10:03am — No Comments
Is there value in a mobile app for your dealership? The true value lies in mobile engagement. Mobile engagement is the act of reaching a user through your app’s messaging capabilities. This is known as Push Notifications, Location Based Messages, Targeted Messages and Direct Communication Messages. Dealers can use mobile engagement to deliver positive brand experiences, keep users informed and build valuable, long-term relationships. Engagement typically starts…
Added by Matt Kuczka on October 2, 2015 at 2:00pm — No Comments
Redesigned 3birdsmarketing.com offers streamlined look at new dealer solutions and Accelerators launching at Digital Dealer 19
Chapel Hill, N.C. – October 2, 2015 – 3 Birds Marketing, the premier customer demand generation and retention marketing platform and solutions provider in the automotive retail space, has unveiled its all-new corporate…Continue
Added by Kristen Judd on October 2, 2015 at 10:00am — No Comments
When you think of all the things that go into making your dealership a success, communication ranks at the top of the list. In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces to your success, great communication can also be one of the most difficult things to achieve. Why? Because…Continue
Added by Joseph Little on October 1, 2015 at 4:08pm — No Comments
When it comes to data, marketers across all industries are becoming technically savvier. They seek better ways to use data to improve customer experiences. They are collecting more on-line data to power digital marketing strategies. Big Data, social media data, and real-time data are part of everyday strategy discussions. And new technologies to reach these goals are on everyone’s radar.
Added by Larisa Bedgood on October 1, 2015 at 3:30pm — No Comments