Does your dealership brag about your reputation? Do you constantly explore new ways to improve your interactions with customers and employees?

Brag Boards

Women rely on reviews 50% more than men and especially like reviews by other women. Reviews act as your 24 x 7 brag board by letting others hear the voice of…

You’ve know employees can cost your company a significant amount—much more than most companies want to think about paying.  But what do you stand to gain when you put in the time and effort to truly engage your employees and establish a positive culture throughout your business?

The connection your employees have with your customers is…

Performing these regularly occurring sales manager activities will insure we are investing enough in our dealership’s most valuable appreciating assets – our people.

● Have a notepad when desking deals 

– Take notes for debriefing our sales associates, don’t rely on memory alone.

● Debrief each deal 

– During a deal is…

Within the automotive marketplace, the data-centric importance of a dealership has come to the forefront. One of the most essential tools in driving this type of dealership, is it’s utilization of a CRM. The CRM is a tool meant to organize, track, and store all dealership data to increase the overall dealerships efficiency. No matter the size of the store, nor its number of stores in a group, implementing a…

None of us know anyone who would look back on their first car purchase and say, "Ah, I miss the good old days of buying and financing a car?"

Even baby boomers and Generation Xers recall their first car financing deal with groans more normally associated with root canals. Millennials in particular, with their one second click-to-load screen tolerance, have zero patience for that kind of old school process pain.

Having already blown up the traditional car buying experience with…

This industry will go extinct in 10 years. Can you guess which industry I'm talking about?

Students right now are so excited to graduate and get involved in this field, but they’re having trouble getting a job. Why? The jobs in this industry are few and far between. 

It’s such an exciting and fast-paced environment for millennials to join into. It’s something that we’re actually excited about. It’s given us…

Dealership Marketing: 7 Surefire Ways to Ramp Up Your Email Marketing Success

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be…

Car warp has become quite popular these days. In fact, in comparison to car painting, car owners are showing their ready preference for car wrapping. Is it only the question of value proposition? A close watch on the issue has revealed the fact that besides cost efficiency, there are other benefits of using car warp. Top 5 benefits are narrated here with outline details.

It enhances resale value of the car

It is difficult to maintain original car paint indeed; once a car…

Customer service surveys are becoming more difficult to get our customers to fill out, and therefore, more difficult for us to receive. Let's face it; we’re all over-surveyed these days. We’re usually not interested in wasting our time unless we are extremely irritated or extremely impressed. In an effort to increase the return rate, service…

When I was eCommerce Director for a dealer group, I was also the group trainer. Phone. eMail. Leads.

Logging.

I can't describe the groans I got from the salespeople about logging. "CRM is too hard!". "It gets in the way of my rapport with my customer."

And so on.

Managers work deals. Salespeople work customers. The CRM is…