October 2017 Blog Posts (71)

Does your Dealership Have a Retention Problem?

The automotive industry, in general, has an employee retention problem. A BIG one. And especially big in dealership’s sales departments. Sure, there…

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Added by Mike Gorun on October 17, 2017 at 10:08am — No Comments

How to Convince Online Shoppers to Buy Your Vehicle Vs. the Competition

How do you convince a customer searching through hundreds of vehicles…

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Added by Devin Daly on October 17, 2017 at 9:44am — No Comments

Key Elements to "Maintaining A Success-Oriented Attitude"

Here are some key concepts I’ve learned both from my mentors and from my own life experience — to maintain a success-oriented attitude. The common element to each of these is that you have to take Action:

 

  • Surround Yourself with Mentors/Role Models — Build a circle of positive people who dream bigger and think bigger than you do. Whenever possible, dump…

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Added by DealerELITE on October 16, 2017 at 6:00pm — 2 Comments

Window Tinting In Woodbridge, VA: Pros And Cons You Should Know

Are your kids asking you to tint your car windows and you are reluctant to it? We can understand. It is one of those things that seems non-essential but is highly valuable for the car. Hence, having the dilemma of whether to spend on the same or not always persists. Besides, lack of time and lack of information of tint films are the barriers you encounter while planning for the installation of window tint.

 

It is highly…

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Added by Ryan Holman on October 16, 2017 at 2:00am — No Comments

(Not So) Radical Ideas – Critical Changes for a Millennial Work Force

I recently spoke at a conference in Orlando. After my presentation, I noticed a workshop on the schedule: “How to recruit and keep your technicians.” I ran down the hall to a room packed like sardines. The conference-goers were anxious to attend because someone was finally going to share the magic bullet! A woman approached the podium. We awaited her message with anxious…

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Added by Sally Whitesell on October 13, 2017 at 12:28pm — No Comments

Is Your Service Marketing Budget out of Whack?

Is your service marketing budget out of whack? And if so, what’…

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Added by Scot Eisenfelder on October 13, 2017 at 9:30am — No Comments

BLACK BOOK DATA SHOWS MOST VEHICLE VALUES STRENGTHENING FOLLOWING HURRICANE REPLACEMENT ACTIVITY

According to Black Book® data, the average price of a used vehicle for model years 2012-2016 depreciated in value by -0.7%. Cars overall dropped -1.1% and trucks decreased -0.3% in value during September. All vehicles are averaging a 12-month depreciation of -14.5%, assisted by heightened vehicle replacement activity following Hurricanes Harvey and Irma.

Four vehicle segments increased in value in…

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Added by Black Book on October 12, 2017 at 3:19pm — No Comments

Getting UPS

An open letter to all US market, dealership management:

 

We are offering to deliver 45 - 200+ highly-qualified buyers to your showroom, in the next 30 days, for $100 or less per Up; buyers that have already entered your market to buy, delivered to your dealership after seeing your offer." 

 

"No gimmicks, no BS, just verified buyers, actively looking to PURCHASE a vehicle in your market now...You get a bare minimum of 45 highly qualified…

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Added by JB Floyd on October 11, 2017 at 4:10pm — No Comments

How Can I Help?

I have watched countless presentations from dealers who want a change from their employees. Generally, these discussions don’t go well and the tone of the dealer is one of superiority that controls the conversation and doesn’t ask for input. Their authority is never in question and I am confident all of…

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Added by Rob Gehring on October 11, 2017 at 10:00am — No Comments

Steps to Choose and Buy a Good Car

How do you find the car that will exactly suit your needs for years to come? It just takes a little research and planning. When you know the kind of car you want, you can then decide whether you want to buy a new car, lease a new car or buy a used car.

If you have any questions along the way, please reach out to the Edmunds Shopper Advice team for free assistance. We can also pair you with an Edmunds car-shopping advisor who can help you wherever you are in the shopping…

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Added by Terrel Watkins on October 10, 2017 at 11:30pm — No Comments

3C's - The Cause

We often forget that the only reason the manufacturer is paying for a repair is because they did something wrong in the manufacturing of the vehicle that caused the breakdown.

Sometimes the advisor forgets this because he is just trying to please the customer and get a good survey. The customer just wants his car fixed for…

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Added by AWN INC on October 10, 2017 at 12:00pm — No Comments

SUV Depreciation Increases a Little

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

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Added by Black Book on October 10, 2017 at 11:33am — No Comments

Jumpstart Announces Partnership With VehicleHistory.com

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company and division of Hearst Autos…
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Added by John Sternal on October 10, 2017 at 10:58am — No Comments

Helion Automotive Technologies and Dealertrack DMS to Co-Present Data Security Session at DrivingSales Executive Summit

Timonium, MD –­ October 10, 2017 –­ Helion Automotive Technologies, the retail automotive industry's leading Information Technology (IT) managed services provider (MSP), today announced that its President and CEO, Erik Nachbahr, will co-present with Kai Nielsen, Director of Strategy and Business Ops with Dealertrack DMS, at the upcoming DrivingSales Executive Summit. Nachbahr's and Nielsen's session is titled "…

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Added by Erik Nachbahr, CISSP on October 10, 2017 at 9:43am — No Comments

Dealership Staff Stressed Out? Try Storytelling Your Way To Increased Productivity

Let’s face it. The car business can be brutal. Many in auto retail fin…

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Added by Mike Gorun on October 10, 2017 at 9:36am — No Comments

Maserati North America Selects Affinitiv to Provide Aftersales Marketing Solutions for Maserati LUX Owner Retention Program

Chicago, IL—October 9, 2017— Affinitiv, a leading provider of marketing and technology services to automotive manufacturers and dealerships, today announced it has been selected by Maserati North America as the exclusive aftersales marketing provider for its LUX owner retention program. The program is designed to bring customers back to Maserati dealerships for service after purchase of a vehicle, continue customer communications with…

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Added by Scot Eisenfelder on October 9, 2017 at 10:12am — No Comments

The Next Evolution of Social Marketing

When social media marketing burst on the scene nearly a decade ago, just about every dealership immediately piled onto the bandwagon. We didn't all know exactly what we were doing; we just knew we had to do it because everyone else was doing it.

At the time I was with AutoNation and we spent a lot of money and time trying to figure out how to market our dealer…

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Added by Scot Eisenfelder on October 6, 2017 at 9:37am — No Comments

Sex appeal still sells, but not in the way you’d think

Sure, you’ll still see female models next to this year’s new vehicles at the car show, and I really think that’s because most dealers are used to it. On the showroom floor, though, males still make up a larger percentage of salespeople.  Working with clients is now very much a business transaction, and engaging and respectfulness are absolute musts no matter who you’re…

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Added by Scott Bergeron on October 5, 2017 at 2:32pm — No Comments

What Dealers Had To Say About Their F&I Products

 

Protective Asset Protection, which operates dealer-owned warranty programs / F&I products (DOWC) for auto dealers, recently conducted an online survey presented to 1,500 auto dealer professionals in the U.S. Here are highlights of the results, which you may be interested in for a story:

 

When asked about the biggest challenge with their current F&I products, 29% of dealer…

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Added by John Sternal on October 4, 2017 at 2:25pm — No Comments

Millennial Women and Your Market Share

Reshaping The Industry’s Economy

The millennial. Individuals born between 1980 and 2000 comprise ‘one of the largest generations in history’. In a recent article “Millennials Coming of Age”, by Goldman Sachs, millennials are not only poised to reshape the economy, but are about to move into prime spending years. Millennials overtook Baby Boomers, ages 51 to 69, as the largest generation according to the U.S. Census Bureau.

Women of all age groups are…

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Added by Anne Fleming on October 4, 2017 at 1:43pm — No Comments

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