One of my most favorite sayings in the world goes like this:

“A sale, like a war, is won by many battles and lost

by one”

This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a…

Something to Think about? Be thank full for the Auto Industry, there are so many families that are provided their income because of the sale of an automobile. Happy Thanksgiving.

WAAI Announces 2012 Spirit of Leadership Event

Awards dinner and leadership retreat presented by the Women’s Automotive Association International honors professional women in the automotive industry

The Women’s Automotive Association International (WAAI) has announced the date for the 2012 Spirit of Leadership awards dinner and leadership retreat. The event will take place February 4^th and February 5^th,…

I know, I know some things never change, Right?! ... WRONG.  I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to the test like I have.  I have been in the auto industry for just a few months short of 12 years. I have consistently been reading, and scouring the Internet for the best training information I could find to improve my automotive sales career.  I wanted to share with…

What are you doing this Thursday?  Besides eating and some football.  Some will travel a bit and some will stay home.  But too many may find themselves forgetting that this day is more than just a day off in the busy lives of those in the car business.  I'm hoping to change that.

This year I am thankful for the new associations I've made.  I am grateful for all of those who took the time to teach me more about this business as I grew.  I want to sow my appreciation to the hundreds of…

(as appears on our Car Chat 24  blog today).

Once you saw “Tis the Season” in the title, did you get a little scared? Don’t worry, I cringed a bit writing it. Alas, I do have an…

Got a stack of magazines on your desk? Tear out relevant articles and ditch the rest. You will get through it faster and feel better.  

If you want to fancy it up, separate your articles into folders or files.

If you are digitally savvy, scan them in, fax them to yourself, or take a photo with…

Good afternoon,

I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.

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What do I get for staying loyal to your…

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator

VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online vehicle and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief Executive Officer and a member of the board of…

 I just came back form a work shop in Michigan. I said lets talk like friends and ask any question you want. Before I got started a guy in the back said,is this one of those motivational deals that you go home all fired up and don't know what to do? Before I could answer a guy up front spoke. He said, I don't need to know that I should get my name out there as much as possible. Are you going to show us how? I told him I will show you how to spend one dollar per customer and get your name…

A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and pencil and invited them to “unload" with comments about the things that they did not like about his sermons.” They did.

As difficult as honest feedback usually is to hear, isn’t a truthful assessment of how others perceive us, (personally or as a business), valuable information to…

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

If you have not taken time to work through then new interface and reports, I strongly suggest that…

We here at Paint Overspray Removal International Services are the leaders in overspray removal and claims management. Our company has saved insurers, contractors, and individuals millions over the years by repairing vehicles from all sorts of paint damage. This years along we saved a major insurance company over 525,000 dollars on a single claim. We did this by removing 100% of the overspray from 175 vehicles. This would include the paint, glass, trim & molding pieces.



To…

We put a spiff on today.  10/10/10/10.  The salespeople were challenged to have all of their appointments in the CRM by 10am.  Any logged appointment who shows is good for $10.  If that same appointment writes, another $10.  If that same write Spots, another $10.  As of 2pm we had 16…

"With today's fast paced world, it's time for our service advisors to upgrade as well.  In order to stay current and successful they are going to have to make a small change with their follow-up."…