November 2011 Blog Posts (132)

What is your process?

When I got into the business in 2003 I came from a manufacturing background. Where I worked was an ISO compliant company. Basically what that meant is the company pays thousands of dollars to have people come out and observe and help create a process. When products, systems, machinery and devices work well and safely, it is often because they meet standards. And the organization responsible for many thousands of the…


Added by Stanley Esposito on November 26, 2011 at 11:19am — No Comments

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:

“A sale, like a war, is won by many battles and lost

by one”


This is true across every industry and business and why there is no single ZMOT (Zero Moment Of Truth). There are multiple events that take a…


Added by Larry Bruce on November 25, 2011 at 10:46am — 2 Comments

Who Does it Better Than

Added by MANNY LUNA on November 24, 2011 at 7:30pm — No Comments

How Many Families provide an income because of the sale of an Automobile?

Something to Think about? Be thank full for the Auto Industry, there are so many families that are provided their income because of the sale of an automobile. Happy Thanksgiving.

Added by Gregg Morris on November 23, 2011 at 1:21pm — 1 Comment

WAAI Announces 2012 Spirit of Leadership Event

WAAI Announces 2012 Spirit of Leadership Event

Awards dinner and leadership retreat presented by the Women’s Automotive Association International honors professional women in the automotive industry


The Women’s Automotive Association International (WAAI) has announced the date for the 2012 Spirit of Leadership awards dinner and leadership retreat. The event will take place February 4th and February 5th,…


Added by Lizelle Landino on November 23, 2011 at 3:13am — No Comments

The New Steps to the Sale

I know, I know some things never change, Right?! ... WRONG.  I'm sure there are plenty of people out there that are going to disagree with me on what I'm about to disclose – and that's okay; as long as they have put them both to the test like I have.  I have been in the auto industry for just a few months short of 12 years. I have consistently been reading, and scouring the Internet for the best training information I could find to improve my automotive sales career.  I wanted to share with…


Added by Tobias Sedillos on November 22, 2011 at 8:30pm — 15 Comments

Fixed Operations + Customer Service = Outstanding CSI Results & Retention

The Red Carpet Treatment

Written by: Randolph S. Lofgren
When your customers leave your dealership, do they feel like they received the treatment they wanted and/or deserved?
Does your staff have to call and offer complimentary services or borderline beg for…

Added by Randolph S. Lofgren on November 22, 2011 at 1:30pm — 1 Comment

Interested in selling 20 more vehicles a month at your automotive dealership?


Added by Ian nethercott on November 22, 2011 at 8:54am — No Comments

More Than A Day Off

What are you doing this Thursday?  Besides eating and some football.  Some will travel a bit and some will stay home.  But too many may find themselves forgetting that this day is more than just a day off in the busy lives of those in the car business.  I'm hoping to change that.

This year I am thankful for the new associations I've made.  I am grateful for all of those who took the time to teach me more about this business as I grew.  I want to sow my appreciation to the hundreds of…


Added by John Fuhrman on November 22, 2011 at 6:30am — 1 Comment


Search engine optimization (SEO) and content marketing has become an absolute must for the business that seeks to survive in today’s Internet world. Savvy shoppers are turning to the Internet to define exactly what they're looking for. It usually starts at the Google search box. The result? A search engine results page (SERP), a the listing of web pages returned by a…


Added by Jimmy Peters on November 21, 2011 at 8:04pm — No Comments

Tis The Season – On Being Ahead of The Game And Preventing Business Meltdown

(as appears on our Car Chat 24  blog today).


Once you saw “Tis the Season” in the title, did you get a little scared? Don’t worry, I cringed a bit writing it. Alas, I do have an…


Added by Katie Colihan on November 21, 2011 at 7:00pm — No Comments

How to reduce that stack of magazines piling up on your desk.

Got a stack of magazines on your desk? Tear out relevant articles and ditch the rest. You will get through it faster and feel better.  

If you want to fancy it up, separate your articles into folders or files.

If you are digitally savvy, scan them in, fax them to yourself, or take a photo with…


Added by Adam Barish on November 21, 2011 at 4:23pm — No Comments

What's your Customer Value Proposition?

Good afternoon,


I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.


What do I get for staying loyal to your…


Added by Will Michaelson on November 21, 2011 at 3:52pm — No Comments

Jeffrey Schwartz Appointed President and CEO of Mota Motors

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator

VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online vehicle and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief Executive Officer and a member of the board of…


Added by Crystal Hartwell on November 21, 2011 at 11:22am — No Comments

The difference between a good training class or workshop and a bad one.

 I just came back form a work shop in Michigan. I said lets talk like friends and ask any question you want. Before I got started a guy in the back said,is this one of those motivational deals that you go home all fired up and don't know what to do? Before I could answer a guy up front spoke. He said, I don't need to know that I should get my name out there as much as possible. Are you going to show us how? I told him I will show you how to spend one dollar per customer and get your name…


Added by Fran Taylor on November 21, 2011 at 9:57am — 12 Comments

Process and Accountability: Why 'In your face' comments from customers can help sell more cars right now'




A friend shared a story about his pastor, who, wanting honest "In your face" feedback about his sermons, invited two close friends to lunch, gave each a pad of paper and pencil and invited them to “unload" with comments about the things that they did not like about his sermons.” They did.


As difficult as honest feedback usually is to hear, isn’t a truthful assessment of how others perceive us, (personally or as a business), valuable information to…


Added by Kurt Kubicki on November 21, 2011 at 8:52am — No Comments

Gain Insights into Automotive ZMOT Using Google Conversion Path Reporting

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.


If you have not taken time to work through then new interface and reports, I strongly suggest that…


Added by Brian Pasch on November 21, 2011 at 6:00am — 1 Comment

Paint Overspray Removal International Services " you have to repair every piece of the vehicle"

We here at Paint Overspray Removal International Services are the leaders in overspray removal and claims management. Our company has saved insurers, contractors, and individuals millions over the years by repairing vehicles from all sorts of paint damage. This years along we saved a major insurance company over 525,000 dollars on a single claim. We did this by removing 100% of the overspray from 175 vehicles. This would include the paint, glass, trim & molding pieces.



Added by Jeff Suggs on November 19, 2011 at 9:00pm — No Comments

Would you spiff for an appointment?

We put a spiff on today.  10/10/10/10.  The salespeople were challenged to have all of their appointments in the CRM by 10am.  Any logged appointment who shows is good for $10.  If that same appointment writes, another $10.  If that same write Spots, another $10.  As of 2pm we had 16…


Added by Adam Barish on November 19, 2011 at 2:02pm — No Comments

How Do We Stay Current With Today's Most Effective Communication Methods?

"With today's fast paced world, it's time for our service advisors to upgrade as well.  In order to stay current and successful they are going to have to make a small change with their follow-up."…


Added by Sally Whitesell on November 19, 2011 at 1:00pm — 3 Comments

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