The IRS announced the 2019 updates to benefit plan limits.  As year end is upon us make note of the updates you need for your compliance.  

Have a happy day and see you next time for another mini-episode of AutoDealerHR: Ain't Nobody Got Time for That! …

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Go to www.TheoryOf5.com for your TheoryOf5 book  gift 

YOU MUST USE PROMO CODE : STOCKINGSTUFFER18

Promo Code Expires On 12/02/18 (Only 26 of the 100 TheoryOf5 signed gift books…

Five Quick & Easy Rules That Will Grow Your Sales

Sometimes it’s easy in automotive retail to overthink this whole sales thing. Confusing concepts ranging from multi-touch attribution to your VDP strategy can boggle the mind of the average sales manager; all while seemingly moving no more metal than the confusing concepts…

Search engine optimization can be a confusing thing. As search engine algorithms frequently change many find it hard to keep up with the latest trends and best-practices in order to maintain high website rankings.

Well, the 800-pound gorilla in the room is Google which, according to the 2018 Search Market Share report by SparkToro, commands…

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…

Recently I was waiting in line at an airport, along with hundreds of other travelers. A couple appeared out of nowhere, shoving their way to the front of the line and complaining loudly, as if they were the only people affected by the long wait. When another traveler told them to get in line, the pair acted shocked, as if they had never seen all of us standing there.

I…

Change the Experience; Change the Results

The studies are clear:

• According to DrivingSales, 99% of buyers expect a hassle when they start the car buying process; and
• According to AutoTrader, only about 1 in 235 buyers actually likes the current car buying process.

While consumers have nearly…

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…

A recent national report “Women Car Buyers Rate Women Consultants Higher in Dealer…

It’s a Flat Vehicle Market! Oh the Humanity!

Newsflash: America has been in a relatively flat new vehicle market since early 2016; though apparently this event caught many dealers, the public dealer groups, and the OEMs off guard. Between increases in discounting to reports of some bloating inventories, the growth party enjoyed for nearly a…

Automotive Professionals Gain Access To Precise Vehicle Values on Cars, Trucks, Specialty Vehicles

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, today announced that its valuation data and specialty vehicle insights are integrated with Inovatec, a provider of industry leading lending platform.

Under the agreement, Inovatec clients and partners will gain…

Use The Theory of 5 to Promote Success in Your Dealership – Chris Saraceno, Kelly Automotive Group

Every dealership is only as strong as their leader and being a good leader means positively adapting to a changing work environment. On today’s show, Jim Fitzpatrick speaks…

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…

This week, Jeff reflects on an exclusive interview to discuss the importance of creating sales on the service drive. While it may be a bit shorter, the information is KEY to a successful drive and professional mentality!

Click HERE to watch!…

Quick… make a list of the top five issues that are negatively impacting your dealership’s profitability that also have little to do with sales team turnover.

If you’re like many of the dealers I’ve spoken with over the last year, your list probably contains items like these:

• Mediocre Online Reputation/CSI
• Higher Discounting/Lower…