All Blog Posts (12,551)

Digital Dealer Webinar with Arnold Tijerina & Alex Rosenblatt on Location-Based Marketing

Hey everyone!

Check out my Digital Dealer webinar being held April 14, 2011 at 11:30am EST!

 

 

  • You've heard of Foursquare but do you know how to use it?
  • Did you know that Yelp! is more than restaurant locations and…
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Added by Arnold Tijerina on April 8, 2011 at 6:14pm — No Comments

Management and Sales Performance Training Lesson: Authenticity

 

“Deliver on your ideas.  Nothing silences critics like success.  Raise the bar for yourself and project a greater vision for those around you.”  When Tony Paragas shared this statement with me, I felt challenged to seize the moment and share a…

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Added by Stephanie Young on April 8, 2011 at 11:00am — 6 Comments

Digital Dealer Conference Update: 11 Days!

The Digital Dealer Conference & Exposition is rapidly approaching! Only 11 days until kickoff and only 10 days until the start of the Digital Dealer Workshops. The conference in Orlando will see record attendance for the Digital Dealer Conference. With 80 sessions and 100 exhibitors, people are really amped and getting excited.

We have all sorts…

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Added by Arnold Tijerina on April 8, 2011 at 8:30am — No Comments

It still rocks!

 

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which premiered in 1972, was almost killed off in its first season…

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Added by charles bayer on April 8, 2011 at 12:43am — No Comments

Great Job Son! Lets do it again!

 

"What lies behind us and what lies before us are tiny matters compared to what lies within…

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Added by MANNY LUNA on April 7, 2011 at 5:34pm — 2 Comments

Sales Success Tips from a Basketball Team

There are good days and bad days.  Just ask the basketball team from Butler University during the 2011 NCAA Men's Division 1 Basketball Tournement.  I am sure they prepared and practiced for "The Big Event" but…

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Added by Stephanie Young on April 6, 2011 at 2:00pm — 7 Comments

Take Advantage of the New Facebook for iPhone Check-in Feature at Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly useful for business owners: the ability to check-in at actual events.

 

Checking-In to…

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Added by Paul Potratz on April 6, 2011 at 12:58pm — No Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying new shiny things for our marketing and letting them sit outside our…

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Added by Keith Shetterly on April 6, 2011 at 12:00am — No Comments

Has Google's Update Hurt Microsites With Exact Matching Domain Names?

 

Google recently announced changes to their search algorithm and included in those changes were efforts to lower the visibility of spammy websites. One of the secondary conversions was will Google lower the weighting of keyword rich domains like "www.buyviagra.com".

Matt Cutts…

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Added by Brian Pasch on April 5, 2011 at 9:30am — No Comments

Experience CRM & Social Media Success Stories at the Automotive Summit Series 2011

I founded Thought Leadership Summits (TLS) seven years ago with the goal of developing exclusive events that enable executives to have high-quality interactions with fellow thought leaders. Having worked in the automotive industry, I knew there was a need for a Summit addressing relationships between OEMs, Dealers, Captive Finance providers, and their shared customers.

 

With that in mind, TLS launched the Automotive Customer Centricity…

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Added by Jon Munzel on April 4, 2011 at 6:48pm — No Comments

The Benefits of SMS Marketing for Your Auto Dealership

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal. While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones.



IDC’s 49.2% market growth prediction for 2011… Continue

Added by Paul Potratz on April 4, 2011 at 3:30pm — No Comments

5 Tips for Remarkable Dealership Video Testimonials

A recommendation from someone else still remains the most-trusted source of information to help buyers when deciding to purchase a vehicle.  They reach out to their network on Social Media, they visit Yelp and other review sites and they eventually land on your dealership’s website.  They come to your site to peruse… Continue

Added by Kathi Kruse on April 4, 2011 at 1:30pm — 14 Comments

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…

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Added by Rob Hagen on April 4, 2011 at 1:13pm — No Comments

Are You Leveraging Video For Conquest Marketing Like Rob Fontano?

Rob Fontano Video Workshop There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

 

One such shining star in Rob Fontano from…

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Added by Brian Pasch on April 4, 2011 at 12:15pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 

 

Judging by some of the follow-up emails I get from dealerships today, many stores still have the…

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Added by Trace Ordiway on April 3, 2011 at 2:30pm — No Comments

I Am Whatever You Say I Am - Branding In the Automotive Business

[as featured on CarChat24's blog]

 

We’re a live chat company. Just in case the name of the product (CarChat24) didn’t give it away, I just thought I’d state the obvious. What do you think about us?

 

Be honest.

 

Let’s say 100 people claimed we…

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Added by Katie Colihan on April 3, 2011 at 12:17am — No Comments

Social Media: Who's Your Audience?

Last night, I had the urge to blog. I didn't have a set topic in mind. I just knew I wanted to talk about the car biz. I didn't search the web for the newest, greatest news. I didn't crawl other automotive blogs to see what they were talking about. I simply wrote. It wasn't about our product. I didn't even mention the benefits of having Automotive Live Chat (even though, guys, totally worth it.) Social Media was on my mind so that's what I wrote about. It's what I know.

 

I…

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Added by Katie Colihan on April 1, 2011 at 5:00pm — 1 Comment

Introducing Googles NEW Gmail Motion - A new way to communicate!

A new way to communicate

The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.

How it works

Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…

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Added by Todd Vowell on April 1, 2011 at 12:20pm — No Comments

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