December 2010 Blog Posts (87)

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns

Text Message Marketing with QR Codes

Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.

QR Codes…


Added by Paul Potratz on December 17, 2010 at 2:29pm — 1 Comment

Sometimes Staying Dumb is the Smartest Thing You can Do

Staying Dumb is the Smartest Thing You can Do

While working the desk here recently I handed a proposal (pencil) to one of our senior, veteran, strong salespeople.  It was the first proposal so it reflected a retail price with shorter terms and an average A.P.R. (we hadn’t run credit).  The trusty, crusty veteran looked at the proposal and said, “Here’s what I think we should do…” and proceeded to tell me how we should discount the vehicle, stretch the…


Added by Brad Alexander on December 17, 2010 at 1:03am — No Comments

~ Be the Change You Wish to See in the World ~





~ Be the Change You Wish to See in the World ~



~ Progress is Impossible…


Added by Jack Higginbotham on December 16, 2010 at 11:30pm — No Comments

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…


Added by Paul Potratz on December 16, 2010 at 4:47pm — No Comments

Gen Yers killing Traditional Media?

More good news for Facebook CEO Mark Zuckerberg and not-so-great news for purveyors of traditional media: 81% of upscale Gen Yers use Facebook every day, nearly twice the number who watch TV or read newspaper content, according to a report from L2 Think Tank.

The report, based on a survey of 535 “high-achieving and high-earning” Gen Y adults (average age: 27), also shows that blogs and newspapers…


Added by Joseph Little on December 16, 2010 at 3:30pm — No Comments

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…


Added by Paul Potratz on December 15, 2010 at 3:47pm — No Comments

DealerPro Training Sponsoring Fixed Operations Training Sessions

DealerPro Blog

Once in a while a great deal comes along. Your friend has tickets to the game at half price…you find the golf clubs you want on sale at 40% off…the caterer for your daughters wedding throws in two bottles of champagne for the wedding party… great deals come in all shapes and sizes.

This is a great deal.

DealerPro Training Solutions is sponsoring 10 Training Sessions covering topics…


Added by Leonard Buchholz on December 15, 2010 at 2:00pm — No Comments

They've done it again

The new tax extensions will hurt 45 million households in America. There are roughly 100 million households in America and this new extension just took an average of $400.00 from 45 million of them. That isn’t a lot of money to some but it is to most of the families that are just getting by already. When the average median income (adjusted for inflation) is already lower by $800.00 and taxes already up 25% to those people since 1970 anyway. Add on top the $300-$500 a month they pay in extra…


Added by Stan Morris on December 15, 2010 at 2:00pm — No Comments

Rate Your Vendors and Win!

Researching solutions for your dealership can be a time-consuming process. At DrivingSales, we offer the industry’s only vendor ratings system designed to assist dealers in selecting solutions for their dealerships. The annual DrivingSales Vendor Rating Awards are given out annually at the NADA convention. These awards are YOUR awards. YOU decide who wins. Help us insure that the awards go to deserving companies that truly offer outstanding and effective solutions to their dealer… Continue

Added by Arnold Tijerina on December 15, 2010 at 1:03pm — No Comments

Online Shopping for Car Parts

Last week experience was a memorable. i travel all over Arizona to have a happy trip and visit some of my friends, attend parties and meet my best friend Jack.

With too much enthusiasm too meet everyone of them, I take my car with me. A toyota fortuner thats been a product of my hardwork.

As i droped off with to Jack house, i notice that my tire is inflated. So the problem is i dont have a replacemet tire ready . I told Jack that i will stay with his house for a week. Since the…


Added by Philip Randolph Cruz on December 15, 2010 at 8:26am — No Comments

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…


Added by Paul Potratz on December 14, 2010 at 3:27pm — 1 Comment

Dealer Internet Battle Plan

VinSolutions, the premier web services and CRM provider in the automobile industry, will be sponsoring this year’s “Dealer Internet Battle Plan” seminar in Atlanta, GA from January 18th – 20th 2011.

- Sean Stapleton, VinSolutions’ Chief Sales Officer will be speaking; along with Ralph Paglia, Larry Bruce, Jim Ziegler.

- The venue for this event is the…


Added by Joseph Little on December 14, 2010 at 3:17pm — No Comments

Opening Florida Office!

We are very excited to announce the opening of our new Florida office! We will be able to work very closely with the Florida automobile dealerships to create a strong trained sales staff.

1. Mind conditioning. Top-performing sales professionals train their minds, not just their bodies. You can train your mind to achieve success. Learn how you can take control, develop a positive self-image, and accept full responsibility for your actions.

2. Yes, you can! You can sell… Continue

Added by Fred G. Slabine on December 14, 2010 at 3:01pm — No Comments

Seminar Schedule for the NADA Convention

Don Reed, CEO of DealerPro Training Solution is scheduled to present "Implementing The Four Essentials To Service Absorption" at the NADA Convention in February 2011. There are four seminars to choose from.

Friday February 4th@1:30pm in Room 2018 West.

Saturday February 5th@1:00pm in Room 303 South Esplanade.

Sunday February 6th@11:00am Room 2016 West.

Monday February 7th@8:30am Room 2016 West.

Don has been a Top 10 NADA Convention Speaker since 2007. He…


Added by Leonard Buchholz on December 14, 2010 at 10:00am — No Comments

The Importance of a Traffic Log


I was at a Dealership the other day that had laid-off the receptionist. She was also the person that managed The Traffic Log. So I asked the Sales Manager, “who is taking care of the traffic log ? ”... “I am”, he said. .... “Well, when you step out, who manages the log?” ... “The salesmen”, was his answer.…


Added by Abe Hopper on December 13, 2010 at 7:30pm — No Comments

Lead 2011, Not Manage 2011

In the Dealership we can find ourselves in a position where we are Managing more than Leading.

Typically, as the level of responsibility grows, so grows the level of administrative duties. These administrative duties include responsibility for how much to spend on light bulbs for the showroom floor to changing the shop supplies vendors.

Everything in the Dealership somehow manages to come across your desk, right?!

This is part 3 in the Leadership for 2011… Continue

Added by Leonard Buchholz on December 13, 2010 at 12:09pm — No Comments

Yahoo! Local for Auto Dealers

Yahoo! Local for Auto Dealers

Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.

For those Automotive Dealers that already optimize…


Added by Paul Potratz on December 13, 2010 at 11:32am — No Comments

The Importance of Social Media in Your Comprehensive Marketing Plan

Now is the time to be thinking about your comprehensive marketing plan. In order to be comprehensive today, social media must be included. David Meerman Scott said, “The rules of marketing & PR have changed. Now buyers are finding answers to their problems online. They search Google, read online portals and news sites and are active on social media like Facebook and Twitter. Your buyers watch YouTube videos, listen to bloggers’ advice and opinions, and visit company websites. Are you…


Added by Tracey Dortch on December 13, 2010 at 11:30am — No Comments

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.



Added by Paul Potratz on December 10, 2010 at 5:04pm — No Comments

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