December 2010 Blog Posts (88)

One Million Strong: Porsche's Social Success



Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…
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Added by Paul Potratz on December 3, 2010 at 4:40pm — No Comments

Be A Compelling Leader In 2011

2011 is on the doorstep.



Anytime of the year is time for reflection, goal setting and renewed committment.



However, this time of the year is particularly important as the year is winding down and we take time to look at what we have accomplished in 2010 and what we would like to do better in 2011.



This is not a “Goal” setting blah blah blah blog post. If you are in a Leadership position in your Dealership and you need a lesson on Goal setting and business planning,…

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Added by Leonard Buchholz on December 3, 2010 at 1:00pm — 1 Comment

Automotive Resource Group and UpLead Technology officially announce corporate partnership!

Peter Bond of Automotive Resource Group and Bill Goodfriend of UpLead Technology are pleased to officially announce the news of our new corporate partnership. Improving the automotive industry one dealer at a time. Automotive Resource Group + UpLead Technology = Success!

www.argprofits.com + www.upleadtechnology = Succes!

Added by Bill Goodfriend on December 2, 2010 at 7:03pm — No Comments

Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few…

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Added by Kathi Kruse on December 2, 2010 at 3:26pm — No Comments

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 11:47am — No Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers



Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking into.



Text…

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Added by Paul Potratz on December 1, 2010 at 5:41pm — No Comments

Married to the Car Business: A Wife's Plea

I know that this topic was somewhat addressed recently in the Flexi-Bell or Bell or Bell to Bell discussion, but I wanted to bring a slightly different angle to it.



I've been married to the car business for the greater part of a decade. I'm grateful for the rewards that the industry has given us and grateful that my… Continue

Added by Jos Myers on December 1, 2010 at 12:11pm — 3 Comments

Mixing Up Your Automotive Marketing on Facebook

Automotive Marketing on Facebook creates the possibility to build relationships in your local community. We say that “Facebook is a cocktail party” and urge dealerships treat it as such. It is important to build the number of likes that your public page has, but that doesn’t

mean that you have to do it on your own.



Creating social relationships with other businesses such as restaurants, not-for-profits, colleges and other local businesses and…

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Added by Paul Potratz on December 1, 2010 at 10:00am — No Comments

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