Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now



Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…

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IRVINE, CA –December 3, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013.  The Offered Notes were assigned ratings by Standard & Poor’s Ratings Services (“S&P”), Moody’s Investor Services, Inc. (“Moody’s”) and Kroll Bond Rating Agency, Inc (“KBRA”).  The senior class of Offered Notes were rated A…

Would your customers get a tattoo of your brand?

A recent article on Forbes told the story of Swiftwick, a sock company that had such a fervent following that customers had been getting their logo tattooed on themselves. According to the article, this company does little to no…

A recent analysis of prices on today’s most popular car leases from Swapalease.com reveals that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, over the last twelve months. Monthly lease prices on the Escape have risen 13.0% since November 2012, and prices on the Fusion have gone up 17.1% during the same period. Only the Infiniti G37 has risen more at 20.2% over the last twelve months. The twist to this data is that a recent Swapalease.com…

When is the last time your dealership had a progressive training solution?

Is your dealership handling phone calls just like the “guy” down the street?

For generations automotive professionals have been provided automotive phone training with traditional ways of handling phone calls.  These…

The advancement of automotive technology and how the information is delivered to consumers has enabled automotive consultants to increase their revenue potential in more ways than ever before. A well informed customer as well as the ability to show off the products “bells and whistles” is a win win. Customers are more likely to travel further… The average distance that a…

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping point that is breaking down a good chunk of the practices of…

What’s that thing in the sky, flying around to deliver presents to good little boys and girls? You’re not hearing sleigh bells but the gentle hum of Amazon’s new…

Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…

Over the past two months David Lewis and Associates has had their grand opening of their new state of the art training center.  Now I finally have a moment to sit back and reflect on the successes of this event and what it means.  I smiled…

In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?”  In the car business we see that play out every day. CSI scores are at record highs but customer loyalty continues to fall and…

I had the luxury of being able to watch a rookie sales manager T.O. his first customer and it reminded me of a few things I've learned along the way.



He was our top salesperson for a few years and took a promotion to management recently. He's good at what he does and it was natural for him to go out and perform his first T.O. When he went out there, he went with confidence and purpose. He wore his best smile and greeted the customer professionally. Where he was located in the…

Most Of What You Write Won’t Be Read (Well… Almost)

I’d recommend you read the post, but statistically speaking half of you won’t give a s*** about…

Here's a sample of what's to come in December's issue of The NEW DLA Newsletter! Included in December's issue is my 4 pt. Interview with David Lewis. For more info check out davidlewis.com 

Influence the Influencers: Women

Automobile manufacturers have recognized the impact that women have on sales and profits. Today's ladies are far more…