December 2014 Blog Posts (74)

WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people…

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Added by Richard Holland on December 11, 2014 at 8:14am — No Comments

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and content controls for promotional posts” will significantly decrease the distribution of this type of…

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Added by Paul Mirek on December 10, 2014 at 1:30pm — No Comments

Expense Control is not sexy...

Written by AutoSuccess on 09 December 2014.

Our guest blogger today is Joe Clementi. Joe is the general manager and sales trainer at Sacramento Kia in California.

Expense Management Might Not Be Sexy, But It's Critical to Your Bottom Line

Expense control is not as exciting as closing a sale, providing a solution to an unsolvable problem or landing that big parts account. The very topic of expense control, however, is a critical…

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Added by Joe Clementi on December 10, 2014 at 1:06pm — No Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 10:41am — No Comments

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 5:07pm — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…

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Added by Leonard Buchholz on December 9, 2014 at 4:23pm — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…

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Added by Leonard Buchholz on December 9, 2014 at 4:23pm — No Comments

Winning the Battle and Losing the War

Just over 4 years ago, I wrote an article about how much damage an irate customer can do in the digital age: Unhappy Car Buyer Gets 110,000 Views on YouTube.…

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Added by Jim Radogna on December 9, 2014 at 2:20pm — 1 Comment

BLACK BOOK EXPANDS JARED KALFUS’ ROLE TO INCLUDE ACTIVATOR SALES DIVISION LEADERSHIP

Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further   solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.



With…

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Added by Black Book on December 9, 2014 at 10:04am — No Comments

Scion Selects 3 Birds to Energize its Dealer Communications Program



All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication…

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Added by Paul Mirek on December 8, 2014 at 5:00pm — No Comments

Auto/Mate Adds Rates, Residuals and Rebates to Desk/Mate, Providing Auto Dealers with Instant Incentive Information

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – December 8th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the addition of rates, residuals and rebates information to its Automotive Management Productivity Suite (AMPS®) Desk/Mate module. Dealerships that use Auto/Mate's desking solution now have access to real-time lease rates, residuals, manufacturer…

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Added by Mike Esposito on December 8, 2014 at 1:18pm — No Comments

Not EVERYTHING Is Disciplined

Maybe you think you're disciplined...

 You may be one of those who never skips a workout-no matter how pressing the day may be; always saves money-even when you've had a bad month, rises early-no matter how late you stayed up, or after losing 50 lbs, you vow to never indulge in anything that's been dipped, drizzled, battered, or fried again. Sure, like…
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Added by Marsh Buice on December 8, 2014 at 12:30pm — 11 Comments

Lowest Depreciation In Months

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new…

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Added by Black Book on December 8, 2014 at 11:48am — No Comments

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

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Added by Rob Hagen on December 8, 2014 at 10:30am — No Comments

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles. You were a superstar if you were also doing these things for…

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Added by Timmy D. James on December 8, 2014 at 9:30am — 1 Comment

How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for…

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Added by Matt Rodeghero on December 5, 2014 at 4:19pm — No Comments

FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media. The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the social media platform and whether or not the account is a brand account, an agency account, or company employee’s personal account – and yes,…

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Added by sara callahan on December 5, 2014 at 9:00am — No Comments

HOW EFFECTIVE ARE THE LUXURY “DECEMBER TO REMEMBER” AUTO CAMPAIGNS?

Just how successful are the “December To Remember” campaigns? Swapalease.com analyzed vehicle search and consideration patterns from the 2013 holiday season to gauge which luxury brands see a rise in consumer consideration during the holiday season. Lexus saw the biggest increase in search and consideration patterns, but only by a slim margin.



Swapalease.com is the nation’s largest online lease marketplace, processing tens of thousands of lease exchanges each year for today’s most…

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Added by John Sternal on December 4, 2014 at 7:19pm — No Comments

Unrealized Opportunities in the Used Vehicle Department

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Forgive me for saying this, but from where I now stand, it is quite apparent to me that there is way more opportunity for improving profitability than most dealership managers are aware of. I certainly know looking back on my career (and I thought I was very pro-active) that there was so much more opportunity to be realized than I was able to completely grasp at the time.

Most people agree that there is more upside potential left on the table, they are just not…

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Added by Robin Cunnigham on December 4, 2014 at 10:30am — 3 Comments

In Their Own Words: How companies like careerbuilder are lowering your dealership's expectations and over charging for inferior services

When I read these questions on the Careerbuilder site http://personified.com/faq (Frequently Asked Questions) this is what I see. Their FAQ section should stand for Frequently Averted Qualities!



Question:

Why doesn't Source and Screen offer a guarantee on a hire?

Answer: Because if you don't hire the people…

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Added by Kevin "Friend Me" Bradberry on December 4, 2014 at 9:56am — No Comments

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