December 2014 Blog Posts (74)

How To Hire Auto Technicians In An Aggressive/Competitive Market

If I've heard this once I've heard it 1,000 times. "We've tried all the traditional means to find techs, from dangling 'We're hiring Techs' banners out front, to newspaper ads, to radio spots, to online job postings, to auto specific job boards. We've even tried offering finder's fees to our internal…

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Added by Kevin "Friend Me" Bradberry on December 4, 2014 at 9:30am — No Comments

Don't "ABANDON" Your Dealer "SHIP" When It Comes To Recruiting (pt 1)

Calling all OEM Field Factory Reps, 20 Group Leaders, Dealer Group Platform Executive Managers, Dealer Counsel Members, National Training Directors, Regional VPs, Distributorship District Managers, Fixed and Variable Ops Directors!

Don't abandon your dealerships when it comes to recruiting. THEY need…

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Added by Kevin "Friend Me" Bradberry on December 4, 2014 at 9:30am — No Comments

Reach Out and Touch Someone

Do you remember the AT&T ad slogan “Reach Out and Touch Someone” from the early 1980s?  It may have been thirty years since that slogan reached its peak in popularity, but it still has a similar meaning today. Our high-paced, digitally driven world has made it even easier to stay in touch with our friends and family.…

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Added by Richard Holland on December 4, 2014 at 8:05am — No Comments

What Works?

The answer to the question everyone asks about marketing & advertising.

Click Here To Read Article

Added by Frank J Lopes on December 4, 2014 at 7:30am — No Comments

Support the Feeding America Program from Quicklane Tire & Auto Center

Feeding America's Text-to-Donate Program! 

Now is the time to show your support by making a donation to the Feeding America Program and Route 23 Ford will donate $10.00 to your Owner Advantage Card for every $10.00 donated.…

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Added by Jonathan Morales on December 3, 2014 at 10:37am — No Comments

Report: Top Sites Visited by Women When Buying A Car

Womens-Drivers.com, the leading dealer ratings and review site for Women buyers, conducts ongoing research through our Women’s Satisfaction Index (WSI®) report to provide dealers with important insights into buying habits of women.

Women-Drivers.com asks women to complete an optional 25 question survey about their dealership experience after completing a dealer review. An amazing ninety-two percent of women complete this extensive survey primarily to share their experience with other…

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Added by Anne Fleming on December 3, 2014 at 9:30am — 11 Comments

BLACK BOOK DATA SHOW USED CAR DEPRECIATION IS LOWER HEADING INTO LATE 2014

According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw slightly less depreciation in November (-1.9%) compared with October levels (-2.0%). Domestic cars changed -2.2%; import cars changed -1.8%; domestic trucks changed -2.2%; and import trucks changed -1.6%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



Truck segments saw some of their largest…

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Added by Black Book on December 3, 2014 at 9:11am — No Comments

Are You Selling in the Zone?

Are You Selling in the Zone?

 

Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.

 

Being in the zone is about more than just focus and experience, it is actually a different…

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Added by Chris Saraceno on December 2, 2014 at 11:00pm — 4 Comments

Maybe You Should Change Gears

Stop Being Reactive And Start Being Proactive



Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.



On this episode of…

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Added by Paul Potratz on December 2, 2014 at 5:17pm — No Comments

Six Tips to Having Your Best Service Year Ever

Six Tips to Having Your Best Service Year Ever…

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Added by Jeff Cowan on December 2, 2014 at 4:00pm — No Comments

smiles are free

As I travel throughout my business days I come across way too many not smiling faces and unfortunately many of those faces are on showroom floors of dealerships.  A smile is the international sign for "I'm glad to see you".  I'm not talking about those fake smiles I see some people put on as part of the 'meet and greet".  I'm talking about those genuine smiles that come automatically to your face when you are genuinely glad to see someone. 

Hear are some interesting facts…

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Added by Joseph Rosales on December 2, 2014 at 2:00pm — No Comments

Major Acquisitions Skyrocket U.S. Dealership Buy/Sell Activity -- Up 89% Year-Over-Year

Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks, according to Q3 Kerrigan Quarterly Blue Sky Report;

 

Kerrigan Advisors announces new private equity/family office advisory to meet evolving market needs

 

Irvine, CA, December 2, 2014 – U.S. dealership buy/sell…

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Added by Crystal Hartwell on December 2, 2014 at 12:23pm — No Comments

New Research: One Third of Consumers Plan to Hit the Road for Winter Holidays; One in Six to Put Over 1,000 Miles on Odometer

 With gas prices at five-year lows, a new survey from DMEautomotive shows that car travel is the way to go for 35% of travelers over the winter holidays; and these consumers are making sure their ride is safe: 90% plan pre-trip maintenance

 

Daytona Beach, FL – December 2, 2014 – With gas prices at five-year lows, new research from DMEautomotive (DMEa) reveals that a whopping…

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Added by Crystal Hartwell on December 2, 2014 at 12:14pm — No Comments

Prospering In The Holiday Season

You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.



Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…

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Added by Black Book on December 1, 2014 at 10:03am — No Comments

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